Publications

October 1997 (Revised March 1998)
Case

HansaBank AG

The top management of a prestigious German bank is trying to understand why it has failed to develop the next generation of management. View Details

Keywords: Leadership Development; Management Teams; Banking Industry; Germany

September 1994 (Revised January 2002)
Case

BMW: The 7-Series Project (B)

By: Gary P. Pisano and Sharon L. Rossi

Describes the decision made on the 7-Series project with respect to prototyping and its impact on quality. View Details

Keywords: Research and Development; Quality; Auto Industry; Manufacturing Industry; Germany

December 2005
Article

Functional Change and Bank Strategy in German Corporate Governance.

By: Dwight B. Crane and Ulrike Schaede

Keywords: Banks and Banking; Strategy; Corporate Governance; Change; Germany

September 1997
Case

Bayer AG (B)

By: John A. Quelch

Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I. View Details

Keywords: Globalized Firms and Management; War; Acquisition; Trademarks; Brands and Branding; Communication Strategy; Biotechnology Industry; Pharmaceutical Industry; Germany

November 1993 (Revised September 2018)
Case

Rudi Gassner and the Executive Committee of BMG International (A)

By: Linda Hill and Katherine Seger Weber

Explores the roles of CEO Rudi Gassner and the 9-person executive committee in leading BMG International. BMG International is the international music subsidiary of Bertlesmann, a German company that is the second-largest media conglomerate in the world. Describes a... View Details

Keywords: Managerial Roles; Management Teams; Decision Making; Business Plan; Growth and Development Strategy; Global Strategy; Leadership Style; Organizational Culture; Business Subsidiaries; Business Conglomerates; Cost Management; Change Management; Music Industry; Media and Broadcasting Industry; Germany

September 2004
Article

Relative Explanatory Power of Agency Theory and Transaction Cost Analysis in German Salesforces

By: Manfred Krafft, Sönke Albers and Rajiv Lal

Keywords: Theory; Cost; Sales; Employees; Germany

06 Oct 2015
First Look

October 6, 2015

evaluating financing alternatives. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/315137-PDF-ENG Harvard Business School Case 715-029 Immigration Policy in Germany Germany's Chancellor Angela Merkel faced economic and moral... View Details

Keywords: Sean Silverthorne

Article

Regulatory, Legal, and Market Aspects of Smart Wearables for Cardiac Monitoring

By: Jan Benedikt Brönneke, Jennifer Müller, Konstantinos Mouratis, Julia Hagen and Ariel Dora Stern

In the area of cardiac monitoring, the use of digitally driven technologies is on the rise. While the development of medical products is advancing rapidly, allowing for new use-cases in cardiac monitoring and other areas, regulatory and legal requirements that govern... View Details

Keywords: Wearables; Regulatory Changes; Medical Technology; Medical Devices; Market Access; Market Entry and Exit; Information Technology; Health Care and Treatment; Governing Rules, Regulations, and Reforms; United States; Germany; Belgium

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July 2021
Teaching Note

The Carlyle Group: Carving Out Atotech

By: Rosabeth Moss Kanter

Teaching Note for HBS Case No. 321-153. On January 31, 2017, The Carlyle Group ("Carlyle") closed its $3.2 billion acquisition of Atotech, an international Specialty Chemicals and Equipment company. In Carlyle's Washington, DC headquarters, the US-based deal... View Details

Keywords: Oil ＆ Gas; Deal; International Acquisition; International; Acquisition; Negotiation; Negotiation Deal; Transformation; Chemicals; Markets; Bids and Bidding; Globalized Markets and Industries; Standards; Chemical Industry; United States; Europe; Asia; Germany

August 1995 (Revised March 1996)
Teaching Note

ITT Automotive: Global Manufacturing Strategy (1994) TN

By: Gary P. Pisano

Teaching Note for (9-695-002). View Details

Keywords: Auto Industry; Belgium; Germany; United States

January 1993 (Revised November 1993)
Case

FCB and Publicis (A): Forming the Alliance

By: Rosabeth M. Kanter

Two of the largest ad agencies form a partnership to be able to offer their clients global capabilities. After five years, how is the alliance faring? May be used with FCB and Publicis (B): Managing Client and Country Diversity and (C): The German-Led Network. View Details

Keywords: Alliances; Partners and Partnerships; Globalized Firms and Management; Advertising; Global Strategy; Marketing Strategy; Customer Focus and Relationships; Market Timing; Outcome or Result; Advertising Industry; United States; France; Germany

May 1992
Teaching Note

RU 486 (A) and (B), Teaching Note

By: Joseph L. Badaracco Jr.

Teaching Note for (9-391-050) and (9-391-051). View Details

Keywords: Pharmaceutical Industry; Health Industry; France; Germany; United States

October 1990 (Revised April 1991)
Case

RU 486 (A)

By: Joseph L. Badaracco Jr.

Describes the factors faced by Roussel UCLAF, a French drug company, in deciding whether and how to market a controversial new drug, RU 486, which is often called "the French abortion pill." Roussel's decision involved its relations with the French government, its... View Details

Keywords: Judgments; Ethics; Product Launch; Negotiation; Outcome or Result; Performance; Business and Government Relations; Health Industry; Pharmaceutical Industry; France; Germany; United States

27 Sep 2011
First Look

First Look: September 27

Download the paper: http://www.hbs.edu/research/pdf/11-116.pdf Cases & Course MaterialsFraunhofer: Innovation in Germany Diego Comin, Gunnar Trumbull, and Kerry YangHarvard Business School Case 711-022 Fraunhofer is one of the... View Details

Keywords: Sean Silverthorne

January 2017
Supplement

Bayer AG: Bidding to Win Merck's OTC Business

By: Benjamin C. Esty, Marc Baaij and Arjen Mulder

Keywords: Acquisition; Bidding Strategy; Valuing Synergies; Negotiations; Corporate Strategy; Business Unit Strategy; Bidding Process; Discounted Cash Flow; Cross-border M＆A; Tax Shields; Valuation; Competitive Strategy; Auctions; Germany; United States; United Kingdom

November 1993
Case

FCB and Publicis (C): The German-Led Network

By: Rosabeth M. Kanter and Pamela A. Yatsko

After U.S.-based Foote, Cone & Belding (FCB) and Publicis of France established an international advertising alliance in May 1988, alliance leaders set out to merge offices in Europe. They were confronted with a particularly tricky situation in Germany, which, if... View Details

Keywords: Joint Ventures; Alliances; Globalized Firms and Management; Partners and Partnerships; Advertising; Cross-Cultural and Cross-Border Issues; Diversity; Communications Industry; Advertising Industry; France; Germany; United States; Europe

November 2022 (Revised April 2025)
Teaching Note

Driving Decarbonization at BMW - Teaching Note

By: Shirley Lu, George Serafeim and Michael W. Toffel

Teaching note in support of the case "Driving Decarbonization at BMW" (HBS No. 123-008) View Details