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Publications
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(1,552)
- Faculty Publications (474)
- November 1997
- Case
National Pork Producers Council
By: Ray A. Goldberg and Tom Clay
Al Tank, CEO of the National Pork Products Council, is facing an environmental and structural crisis in the U.S. pork industry. Can he resolve the environmental and image problems of his industry in time? Can he receive the support of both his growers and the... View Details
- January 1997 (Revised March 1998)
- Case
Oscar Mayer: Strategic Marketing Planning
By: John A. Quelch
The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions. View Details
- October 1996 (Revised November 1996)
- Case
Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution
By: Ray A. Goldberg and Mollie H. Carter
Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details
- June 1996 (Revised July 1997)
- Case
Hostile Bid for Red October, The
By: Benjamin C. Esty and Alan Bigman
Manatep Bank, a Russian investment bank, has just announced the country's first hostile tender offer for Red October, a confectionery company located in Moscow. As the chief financial officer of the target company, Yuri Yegorov must decide how to respond, how much his... View Details
- October 1995
- Case
Robert Mondavi Corporation
By: Ray A. Goldberg and Thomas N. Urban Jr
As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details
- October 1995 (Revised January 1998)
- Case
Heineken N.V.: Global Branding and Advertising
By: John A. Quelch
Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages. View Details
- October 1995
- Case
Groupe Danone Prepares for the Next Century
By: Ray A. Goldberg and Elizabeth Ashcroft
Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details
- August 1995 (Revised July 1997)
- Case
H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)
Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co. View Details
- June 1995 (Revised July 2006)
- Supplement
Barilla SpA (B)
Supplements the (A) case. View Details
Keywords: Production; Distribution; Sales; Demand and Consumers; Programs; Food and Beverage Industry; Italy
- May 1995 (Revised September 1997)
- Case
Internationalizing the Cola Wars (A): The Battle for China and Asian Markets
By: David B. Yoffie
Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically. View Details
- March 1995 (Revised July 1996)
- Case
Mattson Foods, Inc. (Revised): The Bardolini Division
The Bardolini Division of Mattson Foods, with plants in the northeast and midwest, wants to open up the western market for its pizza. Management must decide whether to build a new plant on the West Coast, and what type of technology to put in the plant if they decide... View Details
- December 1994 (Revised March 1996)
- Case
Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry
By: Nancy F. Koehn and Rebecca Voorheis
Since its introduction in 1983, Acutrim has been a major player in the U.S. appetite suppressant market and in the broader diet industry. This case focuses on the strategic, regulatory, marketing, and financial challenges this product and the rapidly changing diet... View Details
- October 1994 (Revised January 1997)
- Case
Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)
By: V. Kasturi Rangan and Marie Bell
Nestle Co.'s Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly $100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a... View Details
- September 1994 (Revised October 1994)
- Case
Guinness PLC
By: Ray A. Goldberg and Grant Kelley
Changing demographics, new types of competition, and new attitudes toward alcoholic beverages force the company to rethink priorities. View Details
- June 1994 (Revised October 2001)
- Case
Mrs. Fields, Inc. (1988-1992)
By: Lynda M. Applegate, Keri O. Pearlson and Randi Wade Purchia
Continues the story of Mrs. Fields Cookies. Explores the new challenges the company faced managing its geographic growth and its expansion of products and markets through combination stores. Details the decision of Debbi and Randy Fields to delegate management... View Details
- May 1994 (Revised July 1995)
- Case
Taco Bell--1994
Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic... View Details
Keywords: Information Technology; Food; Organizational Structure; Organizational Culture; Human Resources; Brands and Branding; Organizational Change and Adaptation; Goals and Objectives; Change Management; Expansion; Business Growth and Maturation; Communication; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry; United States
- 1994
- Book
Adding Value: Brands and Marketing in Food and Drink
By: Geoffrey Jones and Nicholas J. Morgan
Branding is one of the most prominent topics in business today. This volume explores both the impact it has had on major products and the business strategies which have shaped the success, or failure, of these brands. Focusing on the history of marketing in the food... View Details
- January 1994
- Article
Foreign Multinationals in British Manufacturing, 1850-1962
By: G. Jones and Frances Bostock
This article draws on a new database to describe the dimensions and characteristics of 685 foreign companies which established British manufacturing subsidiaries between 1850 and 1962. The numbers of foreign companies grew from the 1890s, expanded rapidly in the... View Details
- December 1993 (Revised July 1994)
- Case
Tofu: An Ancient Food Source Seeks to De-Yuckify Itself
- November 1993 (Revised September 1994)
- Case
Food Distribution in Russia: The Harris Group and the LUX Store
By: David E. Bell, Walter J. Salmon and Dinny Starr
Discusses the challenges facing businesses entering the Russian business environment, especially focusing on food retailing and distribution in that country. Highlights one small, entrepreneurial company, The Harris Group, which, with the help of both Russian partners... View Details