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  • 08 Mar 2022
  • Research & Ideas

Representation Matters: Building Case Studies That Empower Women Leaders

Ten years before Harvard Business School published its first case study, activists across Europe celebrated the first International Women’s Day. They demanded, among other things, the right for women to hold public office and an end to... View Details
Keywords: by Colleen Ammerman and Boris Groysberg
  • 18 Jun 2024
  • Research & Ideas

Industrial Decarbonization: Confronting the Hard Challenges of Cement

Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure... View Details
Keywords: by by Janelle Conaway; Green Technology; Energy; Industrial Products; Manufacturing
  • March 2023 (Revised May 2025)
  • Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Switzerland; Germany; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, and Sascha Mader. "On (A)." Harvard Business School Case 723-430, March 2023. (Revised May 2025.)
  • 12 Sep 2023
  • Cold Call Podcast

Can Remote Surgeries Digitally Transform Operating Rooms?

Keywords: Health
  • November 2021 (Revised December 2022)
  • Case

Farfetch: Digital Transformation for Luxury Brands

By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli
Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had... View Details
Keywords: Digital Marketing; Marketplaces; Retailing; Internet Marketing; E-Commerce Strategy; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Luxury; Growth and Development Strategy; Digital Transformation; E-commerce; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Fashion Industry; Retail Industry; Web Services Industry; Technology Industry; United Kingdom; Europe; Portugal; China
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Gupta, Sunil, Jill Avery, Elena Corsi, and Federica Gabrieli. "Farfetch: Digital Transformation for Luxury Brands." Harvard Business School Case 522-051, November 2021. (Revised December 2022.)
  • 18 Jul 2023
  • Cold Call Podcast

Diversity and Inclusion at Mars Petcare: Translating Awareness into Action

Keywords: Re: Katherine B. Coffman; Food & Beverage; Health
  • July 2008 (Revised March 2009)
  • Case

elBulli: The Taste of Innovation

By: Michael I. Norton, Julian Villanueva and Luc Wathieu
Ferran Adrià, chef at elBulli, the highest-ranked restaurant in the world for two consecutive years, faces two related decisions. First, Adrià and his team must continue to develop new and different dishes for the ground-breaking cuisine at elBulli to guarantee a... View Details
Keywords: Innovation and Invention; Growth and Development Strategy; Marketing Strategy; Creativity; Food and Beverage Industry; Spain
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Norton, Michael I., Julian Villanueva, and Luc Wathieu. "elBulli: The Taste of Innovation." Harvard Business School Case 509-015, July 2008. (Revised March 2009.) (Also available in Spanish: 509S01-PDF-SPA.)
  • Research Summary

Overview

Professor Vallée focuses on financial innovation, investigating it from different angles. This research thread has led him to relate the methods and insights of corporate finance and banking with those of other subfields, including household finance, public finance,... View Details
  • February 2016 (Revised June 2016)
  • Case

The Maggi Noodle Safety Crisis in India (A)

By: Karthik Ramanna and Radhika Kak
The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles—citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe.... View Details
Keywords: Multinationals; Regulation; Customer Relations; Business And Government; Crisis Management; Leadership; Multinational Firms and Management; Globalization; Governing Rules, Regulations, and Reforms; Safety; Customer Relationship Management; Business and Government Relations; India; Europe; Switzerland
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Ramanna, Karthik, and Radhika Kak. "The Maggi Noodle Safety Crisis in India (A)." Harvard Business School Case 116-013, February 2016. (Revised June 2016.)
  • 06 Oct 2003
  • Research & Ideas

The Problem with Hedge Funds

increased in number in the past decade from about 2,000 to 6,000, and assets managed have risen from about $69 billion to about $600 billion. 278 Funds differ in investment strategy—some go long, some short, some both; some use leverage, some don't. View Details
Keywords: by D. Quinn Mills
  • March 2011
  • Case

United Cereal: Lora Brill's Eurobrand Challenge

By: Christopher A. Bartlett and Carole Carlson
The case, set within the European organization of a giant multinational breakfast foods company, describes a launch decision for a new cereal product. As the case evolves, the decision has major strategic and organizational implications for Lora Brill, European VP. The... View Details
Keywords: Subsidiaries; Market Entry; Multinational Corporations; Strategy; Business Subsidiaries; Managerial Roles; Multinational Firms and Management; Organizational Design; Organizational Structure; Marketing Strategy; Market Entry and Exit; Product Launch; Cross-Cultural and Cross-Border Issues; Retail Industry; Food and Beverage Industry; Europe
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Bartlett, Christopher A., and Carole Carlson. "United Cereal: Lora Brill's Eurobrand Challenge." Harvard Business School Brief Case 114-269, March 2011.
  • August 2023
  • Case

BYD, China, and Global Electric Vehicle Rivalry

By: Cynthia A. Montgomery and Max Hancock
In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries in 1995, acquired a license to sell vehicles in 2002, and spent two decades building its EV brand, growing its... View Details
Keywords: Competition; Competitive Strategy; Expansion; Segmentation; Vertical Integration; Market Participation; Environmental Sustainability; Auto Industry; Electronics Industry; China; Europe; United States; Japan; South Korea
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Montgomery, Cynthia A., and Max Hancock. "BYD, China, and Global Electric Vehicle Rivalry." Harvard Business School Case 724-358, August 2023.
  • 07 May 2024
  • Cold Call Podcast

Lessons in Business Innovation from Legendary Restaurant elBulli

Keywords: Re: Michael I. Norton; Food & Beverage
  • February 2007
  • Case

Behavioral Finance at JP Morgan

By: Malcolm P. Baker and Aldo Sesia
Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group believes that understanding investor biases like... View Details
Keywords: Banks and Banking; Investment Funds; Behavioral Finance; Competitive Advantage; Asset Management; Marketing Strategy; Product Marketing; Customer Focus and Relationships; Banking Industry; Financial Services Industry; United States; Europe
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Baker, Malcolm P., and Aldo Sesia. "Behavioral Finance at JP Morgan." Harvard Business School Case 207-084, February 2007.
  • August 2019
  • Case

Humanistic Capitalism at Brunello Cucinelli

By: Francesca Gino and Gary Pisano
This case explores one company’s attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues... View Details
Keywords: Corporate Culture; Human Resource Practices; Growth; Growth Strategy; Motivation; Values; Fashion; Capitalism; Organizational Culture; Values and Beliefs; Human Resources; Management; Business Model; Policy; Behavior; Growth and Development Strategy; Luxury; Italy
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Gino, Francesca, and Gary Pisano. "Humanistic Capitalism at Brunello Cucinelli." Harvard Business School Case 920-007, August 2019.
  • October 2014 (Revised December 2018)
  • Case

Jean-Claude Biver (A): The Reemergence of the Swiss Watch Industry

By: Ryan Raffaelli
In the early 1980s, the Swiss watch industry was near collapse after failing to adapt to Japanese competition from battery-powered quartz technology. In 1982, Jean-Claude Biver purchased Blancpain, a watch company that had been out of business since 1961 but had once... View Details
Keywords: Re-emergence; Leading Change; Organizational Change and Adaptation; Transformation; Leadership; Personal Development and Career; Apparel and Accessories Industry; Switzerland
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Raffaelli, Ryan. "Jean-Claude Biver (A): The Reemergence of the Swiss Watch Industry." Harvard Business School Case 415-031, October 2014. (Revised December 2018.)
  • November 2019 (Revised December 2019)
  • Case

Marcus by Goldman Sachs

By: Rory McDonald, Samir Junnarkar and David Lane
Five years on from the 2008 financial crisis, Goldman Sachs remained wounded. Revenues at the global investment bank had stagnated below pre-crisis levels, and the firm had yet to rebound from a substantial decline in securities-trading revenues. Marcus by Goldman... View Details
Keywords: Corporate Entrepreneurship; Banks and Banking; Innovation Leadership; Growth and Development Strategy; Growth Management; Organizational Culture; Financial Services Industry; United Kingdom
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McDonald, Rory, Samir Junnarkar, and David Lane. "Marcus by Goldman Sachs." Harvard Business School Case 620-005, November 2019. (Revised December 2019.)
  • March 2022 (Revised November 2023)
  • Case

Doubling Down: Elon Musk's Big Bets in 2022

By: David Yoffie and Daniel Fisher
2021 was a banner year for Elon Musk. CEO of the electric vehicle manufacturer Tesla, the aerospace manufacturer SpaceX, and a few smaller startups, Musk became the richest person on Earth after Tesla reached a market capitalization of $1 trillion and SpaceX a private... View Details
Keywords: Innovation and Management; Competitive Advantage; Competitive Strategy; Information Infrastructure; Applications and Software; Transportation; Strategic Planning; Leadership Style; Leading Change; Goals and Objectives; Aerospace Industry; Auto Industry; Battery Industry; United States; Europe; China
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Yoffie, David, and Daniel Fisher. "Doubling Down: Elon Musk's Big Bets in 2022." Harvard Business School Case 722-439, March 2022. (Revised November 2023.)
  • September 2023 (Revised October 2023)
  • Case

Mohamed Salah

By: Anita Elberse and Taher El Moataz Bellah
In June 2022, Mohamed Salah, one of the world’s best soccer players, and his lawyer and advisor Ramy Abbas Issa were in ongoing discussions with top English Premier League club Liverpool FC about a new playing contract for Salah. Arguably the Arab world’s biggest... View Details
Keywords: Soccer; Football; Superstars; General Management; Sports; Entertainment; Media; Marketing; Strategy; Compensation and Benefits; Contracts; Negotiation Participants; Negotiation Process; Sports Industry; England
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Elberse, Anita, and Taher El Moataz Bellah. "Mohamed Salah." Harvard Business School Case 524-031, September 2023. (Revised October 2023.)
  • 24 Aug 2017
  • Cold Call Podcast

Does Le Pliage Help or Hurt the Longchamp Luxury Brand?

Keywords: Re: Jill J. Avery; Fashion
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