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  • 26 Mar 2013
  • First Look

First Look: March 26

enterprise was emerging across the non-Western world. Often local and Western managerial practices were combined to produce hybrid forms of business enterprise. After 1945 many governmental policies designed to facilitate catch-up ended... View Details
Keywords: Sean Silverthorne
  • 11 Apr 2000
  • Research & Ideas

Financial Services 24/7

sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that most startups... View Details
Keywords: by Susan Young
  • 17 Mar 2015
  • First Look

First Look: March 17

relationship, greater partner integration is associated with higher costs, but not with higher product quality. Our results shed light on the subtle interplay between formal and relational contracting. They have important implications for practice, with respect to... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

guidance on the design of optimal call patterns in route sales. Our analyses reveal that the long-term persistence effect of detailing is more pronounced for specialist physicians, whereas the contemporaneous marginal effect is higher for... View Details
Keywords: Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

grocery-shopping system that grouped cold cereals by their main ingredients (rice, corn, or wheat, for example). Many shoppers had trouble finding their favorite brands because they didn't know the ingredients. Lesson 6: Study The Effects... View Details
Keywords: by Raymond Burke; Retail
  • 28 May 2013
  • Research & Ideas

Can LEGO Snap Together a Future in Asia?

Danish carpenter Ole Kirk Kristiansen, the family-owned company grew over the decades, moving from wooden toys to plastic "bricks," the building blocks of its construction sets. The products are designed around play themes such... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

But in the focus groups, viewers did not have the option of skipping the ad the way they do in real life. A surprise at the end of the ad has no effect if the viewer doesn't bother to wait for the end of the ad. Video-ad designers also... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 15 Jan 2013
  • First Look

First Look: January 15

  PublicationsThe Future of Organization Design Authors:Baldwin, Carliss Y. Publication:Journal of Organization Design Abstract The modern corporation has long been the central focus of the field of... View Details
Keywords: Sean Silverthorne
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It already has a strong... View Details
Keywords: Sean Silverthorne
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

World War I, where she engaged with relentless competition in the upscale cosmetics market with her rival Elizabeth Arden. The case examines how Rubinstein created a luxury brand and enables a discussion of the impact of such View Details
Keywords: Sean Silverthorne
  • 20 Jul 2010
  • First Look

First Look: July 20

this case:http://cb.hbsp.harvard.edu/cb/product/710408-PDF-ENG C.K. Claridge, Inc James K. SebeniusHarvard Business School Case 910-045 Sued for patent infringement, chemical manufacturer C.K. Claridge (CKC) tries to design a settlement... View Details
Keywords: Martha Lagace
  • October 2016
  • Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth
In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details
Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco
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  • 02 Aug 2021
  • What Do You Think?

Can Companies with Remote Management Succeed?

experiences is done, the position of CXO will be eliminated. The first point was made by Yale Schwartz, who commented that, “It all starts with the organization’s desire to improve the overall customer experience and become the brand that... View Details
Keywords: by James Heskett
  • 18 Dec 2012
  • First Look

First Look: December 18

capture value from intellectual property (IP). We define what it means for a system to be "IP-modular," and illustrate the application of this concept in a number of practical situations. From the examples, we derive a comprehensive framework that can be used... View Details
Keywords: Carmen Nobel
  • 16 Mar 2003
  • Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

unmatched in the world. But the engine has grown so complex, and its capabilities so swift and powerful, that it has outstripped the governance mechanisms designed in a simpler time. We have made markets much more dynamic and far more... View Details
Keywords: by Kim B. Clark
  • 19 Jul 2016
  • First Look

July 19, 2016

in press Journal of Systems and Software Technical Debt and System Architecture: The Impact of Coupling on Defect-related Activity By: MacCormack, Alan, and Daniel J. Sturtevant Abstract—Technical debt is created when design decisions... View Details
Keywords: Sean Silverthorne
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

information about how to switch to export crops, makes in-kind loans for the purchase of the agricultural inputs, and provides marketing services by facilitating the transaction with exporters. The experimental evaluation design randomly... View Details
Keywords: Martha Lagace
  • 17 Aug 2010
  • First Look

First Look: August 17

display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm.... View Details
Keywords: Martha Lagace
  • 09 Feb 2010
  • First Look

First Look: Feb. 9

has been little empirical evidence on the propensity with which core-periphery structures are observed in practice, the factors that explain differences in the design of such structures, or the manner in which these structures evolve over... View Details
Keywords: Martha Lagace
  • 27 Mar 2007
  • First Look

First Look: March 27, 2007

with Abernathy, Rebecca Henderson and Carliss Baldwin, Clark placed product and process designs at the center of his explanation of how innovation determines the structure and evolution of industries. Download the paper:... View Details
Keywords: Martha Lagace

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