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      Decision Choice And UncertaintyRemove Decision Choice And Uncertainty →

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      • September 2014
      • Teaching Plan

      Linden Lab: Crossing the Chasm

      By: Thomas R. Eisenmann
      In early 2009, managers at Linden Lab, creator of the virtual world Second Life, faced decisions about the company's growth strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life was... View Details
      Keywords: Entrepreneurship; Growth and Development Strategy; Technology Industry
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      Eisenmann, Thomas R. "Linden Lab: Crossing the Chasm." Harvard Business School Teaching Plan 815-053, September 2014.
      • September 2014
      • Article

      The Interrelationships Between Brand and Channel Choice

      By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang
      We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search... View Details
      Keywords: Brand Choice; Channel Choice; Utility Theory; Marketing; Decision Choices and Conditions; Consumer Behavior; Learning; Electronics Industry; Auto Industry; Information Technology Industry; Telecommunications Industry; Aerospace Industry
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      Neslin, Scott, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef, and Z. John Zhang. "The Interrelationships Between Brand and Channel Choice." Marketing Letters 25, no. 3 (September 2014): 319–330.
      • 2016
      • Working Paper

      Signaling without Certification: The Critical Role of Civil Society Scrutiny

      By: Susan A. Kayser, John W. Maxwell and Michael W. Toffel
      In response to stakeholders' growing concerns, companies are joining voluntary environmental programs to signal their superior environmental management capabilities. In contrast to the literature's focus on certification programs that require a third-party audit, we... View Details
      Keywords: United Nations; Labor Standards; Supplier Relationship; Procurement; Sustainability; Sustainability Management; Quality And Safety; Risk; Globalization; Globalized Markets and Industries; Governance; Working Conditions; Supply Chain Management; Supply Chain; Corporate Social Responsibility and Impact; Quality; Risk and Uncertainty; Safety; Reputation
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      Kayser, Susan A., John W. Maxwell, and Michael W. Toffel. "Signaling without Certification: The Critical Role of Civil Society Scrutiny." Harvard Business School Working Paper, No. 15-009, August 2014. (Revised July 2016.)
      • 2014
      • Working Paper

      Don't Take 'No' for an Answer: An Experiment with Actual Organ Donor Registrations

      By: Judd B. Kessler and Alvin E. Roth
      Over 10,000 people in the U.S. die each year while waiting for an organ. Attempts to increase organ transplantation have focused on changing the registration question from an opt-in frame to an active choice frame. We analyze this change in California and show it... View Details
      Keywords: Decision Choices and Conditions; Health Care and Treatment; Philanthropy and Charitable Giving; Health Industry
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      Kessler, Judd B., and Alvin E. Roth. "Don't Take 'No' for an Answer: An Experiment with Actual Organ Donor Registrations." NBER Working Paper Series, No. 20378, August 2014.
      • September 2014
      • Article

      Structural Models of Complementary Choices

      By: Steven T. Berry, Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg Allenby, Bharat Anand, Pradeep K. Chintagunta, W. Michael Hanemann, Przemyslaw Jeziorski and Angelo Mele
      Complementary choices are important and pervasive yet occasionally elusive. Single consumers make complementary choices in purchase decisions (e.g., chips and salsa), product inter-operabilities (smartphones and networks), and dynamic decisions (current exercise and... View Details
      Keywords: Decision Choices and Conditions; Consumer Behavior
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      Berry, Steven T., Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg Allenby, Bharat Anand, Pradeep K. Chintagunta, W. Michael Hanemann, Przemyslaw Jeziorski, and Angelo Mele. "Structural Models of Complementary Choices." Marketing Letters 25, no. 3 (September 2014): 245–256.
      • 2014
      • Article

      Thought Calibration: How Thinking Just the Right Amount Increases One’s Influence and Appeal

      By: Daniella Kupor, Zakary L. Tormala, Michael I. Norton and Derek D. Rucker
      Previous research suggests that people draw inferences about their attitudes and preferences based on their own thoughtfulness. The current research explores how observing other individuals make decisions more or less thoughtfully can shape perceptions of those... View Details
      Keywords: Thoughtfulness; Liking; Social Influence; Decisions; Attitudes; Cognition and Thinking; Power and Influence
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      Kupor, Daniella, Zakary L. Tormala, Michael I. Norton, and Derek D. Rucker. "Thought Calibration: How Thinking Just the Right Amount Increases One’s Influence and Appeal." Social Psychological & Personality Science 5, no. 3 (April 2014): 263–270.
      • June 2014 (Revised October 2015)
      • Case

      Molycorp: Financing the Production of Rare Earth Minerals (A)

      By: Benjamin C. Esty and E. Scott Mayfield
      Molycorp, the western hemisphere's only producer of rare earth minerals, was in the middle of a $1 billion capital expenditure project in its effort to become a vertically integrated supplier of rare earth minerals, oxides, and metals. Yet it had just reported lower... View Details
      Keywords: Convertible Debt; Uncertainty; Competition; Startup; China; Supply & Demand; Growth; Rare Earth Minerals; Discounted Cash Flows; Mining; Payoff Diagrams; Option Pricing; Capital Budgeting; Capital Structure; Cash Flow; Financial Strategy; Market Entry and Exit; Vertical Integration; Valuation; Metals and Minerals; Mining Industry; Industrial Products Industry; Canada; California
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      Esty, Benjamin C., and E. Scott Mayfield. "Molycorp: Financing the Production of Rare Earth Minerals (A)." Harvard Business School Case 214-054, June 2014. (Revised October 2015.)
      • June 2014 (Revised March 2016)
      • Teaching Note

      Starbucks Coffee Company: Transformation and Renewal

      By: Nancy F. Koehn
      Keywords: General Management; Corporate Change And Sustainability; Turnaround; Howard Schultz; Leading Change; Starbucks; Change; Decision Making; Entrepreneurship; Ethics; Growth and Development; Innovation and Invention; Leadership; Management; Organizations; Risk and Uncertainty; Strategy; Value; Retail Industry; Service Industry; North and Central America; Asia; Europe; South America
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      Koehn, Nancy F. "Starbucks Coffee Company: Transformation and Renewal." Harvard Business School Teaching Note 314-143, June 2014. (Revised March 2016.)
      • June 2014
      • Case

      Starbucks Coffee Company: Transformation and Renewal

      By: Nancy F. Koehn, Kelly McNamara, Nora N. Khan and Elizabeth Legris

      Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details

      Keywords: Howard Schultz; Starbucks; Transformation; Turnaround; Change; Decision Making; Entrepreneurship; Growth and Development; Leadership; Organizations; Problems and Challenges; Risk and Uncertainty; Strategy; Value; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; North and Central America; Europe; Asia; South America; Middle East; Latin America
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      Koehn, Nancy F., Kelly McNamara, Nora N. Khan, and Elizabeth Legris. "Starbucks Coffee Company: Transformation and Renewal." Harvard Business School Case 314-068, June 2014.
      • Summer 2014
      • Article

      When Does a Platform Create Value by Limiting Choice?

      By: Ramon Casadesus-Masanell and Hanna Halaburda
      We present a theory for why it might be rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there... View Details
      Keywords: Platform Governance; Direct Network Effects; Indirect Network Effects; Complements; Tragedy Of The Commons; Equilibrium Selection; Coordination; Foresight; Strategy; Value Creation; Digital Platforms; Balance and Stability; Decision Choices and Conditions; Consumer Behavior; Applications and Software; Network Effects
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      Casadesus-Masanell, Ramon, and Hanna Halaburda. "When Does a Platform Create Value by Limiting Choice?" Journal of Economics & Management Strategy 23, no. 2 (Summer 2014): 259–293.
      • March 2014 (Revised January 2025)
      • Case

      Ukraine: On the Border of Europe and Eurasia

      By: Rawi Abdelal, Rafael M. Di Tella, Sogomon Tarontsi and Lavinia Teodorescu
      In the fall of 2013, the people of Ukraine disagreed passionately whether their country should intensify ties with the European Union or Russia. After President Yanukovych rejected the free trade agreement with the EU in November, thousands of Ukrainians peacefully... View Details
      Keywords: Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Forecasting and Prediction; Judgments; Geopolitical Units; Country; Globalization; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Economies and Regions; Globalized Markets and Industries; Government and Politics; International Relations; National Security; Growth and Development; History; Europe; Ukraine; European Union; Russia
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      Abdelal, Rawi, Rafael M. Di Tella, Sogomon Tarontsi, and Lavinia Teodorescu. "Ukraine: On the Border of Europe and Eurasia." Harvard Business School Case 714-042, March 2014. (Revised January 2025.)
      • March 2014
      • Case

      MediaTek: From Feature Phones to Smartphones

      By: Willy Shih
      MediaTek was the third largest fabless semiconductor company in the world, and was the second largest supplier of the silicon microchips that powered mobile phones. Yet as the company's chairman reflected on his R&D strategy, he wondered why it hadn't moved faster on... View Details
      Keywords: Decision Choices and Conditions; Decisions; Business Strategy; Corporate Strategy; Technology Adoption; Telecommunications Industry; Semiconductor Industry; China; Taiwan
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      Shih, Willy. "MediaTek: From Feature Phones to Smartphones." Harvard Business School Case 614-059, March 2014.
      • March 2014
      • Article

      Manage Your Work, Manage Your Life

      By: Boris Groysberg and Robin Abrahams
      Work/life balance is at best an elusive ideal and at worst a complete myth, today's senior executives will tell you. But by making deliberate choices about which opportunities they'll pursue and which they'll decline, rather than simply reacting to emergencies, leaders... View Details
      Keywords: Work-Life Balance; Management Teams
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      Groysberg, Boris, and Robin Abrahams. "Manage Your Work, Manage Your Life." Harvard Business Review 92, no. 3 (March 2014): 58–66.
      • February 2014 (Revised May 2016)
      • Case

      The Rawlinsons: Facing Life and Career Decisions as a Couple

      By: Boris Groysberg and Kerry Herman
      The Rawlinsons, a young, ambitious, career-minded couple, are considering their life and career goals. They are both successful, have aspirations to serve in public office, and are negotiating important career choices as a couple. View Details
      Keywords: Talent Management; Career Management; Career Planning; Organizational Behavior; Work/life Balance; Work/family Balance; Careers; Talent and Talent Management; Human Capital; Work-Life Balance; Personal Development and Career; United States
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      Groysberg, Boris, and Kerry Herman. "The Rawlinsons: Facing Life and Career Decisions as a Couple." Harvard Business School Case 414-002, February 2014. (Revised May 2016.)
      • February 2014 (Revised August 2016)
      • Case

      Strava

      By: Joseph B. Lassiter III, William A. Sahlman and Sid Misra
      Strava is a new fast-growing social network for the avid cyclist and runner. The Strava case traces the entrepreneurial journey of two serial entrepreneurs who have been co-founders in a prior venture, and who have co-founded Strava 3 years ago. The protagonists must... View Details
      Keywords: Entrepreneurship; Cycling; Biking; Running; Sports; Technology; Mobile App; Mobile; GPS; Motivation; Behavioral Science; Founders; Term Sheet; Investment; Terms; Silicon Valley; Lifestyle; Strava; Financing; Fundraising; Angel; Valuation; Growth; Forecast; Business Startups; Business Plan; Trends; Forecasting and Prediction; Decision Choices and Conditions; Corporate Entrepreneurship; Institutional Investing; Collaborative Innovation and Invention; Innovation Leadership; Innovation Strategy; Innovation and Management; Technological Innovation; Management Succession; Growth Management; Growth and Development Strategy; Market Timing; Bicycle Industry; Consumer Products Industry; Technology Industry; Sports Industry; Web Services Industry; California; New England
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      Lassiter, Joseph B., III, William A. Sahlman, and Sid Misra. "Strava." Harvard Business School Case 814-055, February 2014. (Revised August 2016.)
      • February 2014
      • Article

      Gender Differences in Willingness to Guess

      By: Katherine Baldiga Coffman
      We present the results of an experiment that explores whether women are less willing than men to guess on multiple-choice tests. Our test consists of practice questions from SAT II subject tests; we vary whether a penalty is imposed for a wrong answer and the salience... View Details
      Keywords: Behavioral Decision Making; Microeconomic Behavior; Education Systems; Behavior; Decision Choices and Conditions; Gender; Economics
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      Coffman, Katherine Baldiga. "Gender Differences in Willingness to Guess." Management Science 60, no. 2 (February 2014): 434–448.
      • January 2014 (Revised November 2015)
      • Background Note

      Rational Choice and Managerial Decision-Making

      By: Willy Shih
      This note discusses Herbert Simon's notion of bounded rationality: how managers may sometimes make suboptimal choices because of their limited ability to access or process information. View Details
      Keywords: Rational Choice; Bounded Rationality; Satisficing; Herbert Simon; Agenda-setting; Choice; Alternatives; Decision Making; Decision Choices and Conditions; Decisions; Judgments
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      Shih, Willy. "Rational Choice and Managerial Decision-Making." Harvard Business School Background Note 614-048, January 2014. (Revised November 2015.)
      • December 2013
      • Case

      Bruce Allyn: Negotiating with the KGB (A)

      By: James K. Sebenius
      Isolated by the KGB in Moscow, Harvard graduate student Bruce Allyn faces high-pressure negotiation tactics to recruit him for the Soviet spy agency. At the tense height of the Cold War, with CIA agents systematically being exposed and executed in Russia, Allyn was... View Details
      Keywords: Negotiation; Bargaining; Hard Bargaining; KGB; Espionage; Spying; War; National Security; Alliances; Ethics; Negotiation Tactics; Decision Choices and Conditions; Negotiation Participants; Negotiation Offer; Cambridge; Moscow; Soviet Union
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      Sebenius, James K. "Bruce Allyn: Negotiating with the KGB (A)." Harvard Business School Case 914-027, December 2013.
      • December 2013
      • Supplement

      Bruce Allyn: Negotiating with the KGB (B)

      By: James K. Sebenius
      This case picks up (from the end of the "A" case) the detailed story of the KGB's high-pressure negotiations with Harvard doctoral student Bruce Allyn to recruit him as a secret asset for the Soviet spy agency. The "A" case describes how, at the tense height of the... View Details
      Keywords: Negotiation; Bargaining; Hard Bargaining; KGB; Espionage; Spying; War; National Security; Alliances; Ethics; Negotiation Tactics; Decision Choices and Conditions; Negotiation Participants; Negotiation Offer; Cambridge; Moscow; Soviet Union
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      Sebenius, James K. "Bruce Allyn: Negotiating with the KGB (B)." Harvard Business School Supplement 914-028, December 2013.
      • November 2013
      • Teaching Note

      8 Spruce Street

      By: Arthur I Segel
      The case begins in March 2009 during the depths of the recession with Forest City Ratner (FCR) Companies, a New York City based developer, facing the decision to halt construction half-way on 8 Spruce Street, the tallest residential tower in the Western Hemisphere, or... View Details
      Keywords: Real Estate; Investment; Real Estate Industry; Japan
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      Segel, Arthur I. "8 Spruce Street." Harvard Business School Teaching Note 214-051, November 2013.
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