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  • All HBS Web  (1,660)
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← Page 21 of 1,660 Results →

    Geoffrey G. Jones

    Geoffrey Jones is the Isidor Straus Professor of Business History, and Faculty Chair of the School's Business History Initiative. He holds degrees of BA, MA and PhD from Cambridge University, UK. He has an honorary Doctorate in Economics and Business Administration... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • 2025
    • Working Paper

    The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise

    By: Fabrizio Dell'Acqua, Charles Ayoubi, Hila Lifshitz, Raffaella Sadun, Ethan Mollick, Lilach Mollick, Yi Han, Jeff Goldman, Hari Nair, Stew Taub and Karim R. Lakhani
    We examine how artificial intelligence transforms the core pillars of collaboration— performance, expertise sharing, and social engagement—through a pre-registered field experiment with 776 professionals at Procter & Gamble, a global consumer packaged goods company.... View Details
    Keywords: Artificial Intelligence; Teamwork; Human-machine Interaction; Productivity; Skills; Innovation; Field Experiment; AI and Machine Learning; Groups and Teams; Competency and Skills; Performance Productivity; Collaborative Innovation and Invention; Product Development
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    Dell'Acqua, Fabrizio, Charles Ayoubi, Hila Lifshitz, Raffaella Sadun, Ethan Mollick, Lilach Mollick, Yi Han, Jeff Goldman, Hari Nair, Stew Taub, and Karim R. Lakhani. "The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise." Harvard Business School Working Paper, No. 25-043, March 2025.
    • November 2017
    • Case

    The 'Wonder Drug' That Killed Babies

    By: Joshua Lev Krieger, Tom Nicholas and Matthew Preble
    In the early 1960s, a popular drug taken by patients worldwide for a range of maladies was found to cause severe birth defects and other health problems in babies born to mothers who had taken it during a certain stage of fetal development. As many as 10,000 children... View Details
    Keywords: Regulation; Business and Government Relations; Business and Community Relations; Business and Stakeholder Relations; Product Marketing; Corporate Social Responsibility and Impact; Business History; Health; Government Legislation; Corporate Accountability; Ethics; Governing Rules, Regulations, and Reforms; Pharmaceutical Industry; Public Administration Industry; United States; United Kingdom; Australia; Germany; Europe
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    Krieger, Joshua Lev, Tom Nicholas, and Matthew Preble. "The 'Wonder Drug' That Killed Babies." Harvard Business School Case 818-044, November 2017.
    • February 2007 (Revised March 2007)
    • Case

    Li Ning - Anything is Possible

    A leading sporting goods company in China competes aggressively against global brands Nike and Adidas, with marketing strategies adapted to geographic segments. In the main cities, where competition takes place at a very conceptual level, Li Ning has chosen to adopt a... View Details
    Keywords: Product Positioning; Competitive Strategy; Consumer Behavior; Global Strategy; City; Consumer Products Industry; Consumer Products Industry; China
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    Wathieu, Luc R., Gao Wang, and Medha Samant. "Li Ning - Anything is Possible." Harvard Business School Case 507-024, February 2007. (Revised March 2007.)
    • February 2010 (Revised June 2022)
    • Case

    Dollarama Inc.

    By: Andre F. Perold
    Dollarama is the leading operator of dollar stores in Canada. The firm performed extraordinarily well after a leveraged buyout in 2004 and recently executed a highly successful IPO. The company sources its goods primarily from Asia. It has strong brand recognition and... View Details
    Keywords: Price; Growth and Development Strategy; Product Positioning; Supply Chain; Competitive Advantage; Valuation; Consumer Products Industry; Consumer Products Industry; Canada
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    Perold, Andre F. "Dollarama Inc." Harvard Business School Case 210-041, February 2010. (Revised June 2022.)
    • September 2003 (Revised February 2004)
    • Case

    Alessi: Evolution of an Italian Design Factory (B)

    By: Youngme E. Moon, Vincent Dessain and Anders Sjoman
    Since the 1970s, world-renowned architect and designer, Alessandro Mendini, has acted as adviser and counselor to Alessi, the Italian household goods design factory. By discussing Mendini's role as art director, the case introduces the artistic side of Alessi, where... View Details
    Keywords: Design; Corporate Entrepreneurship; Leadership Style; Business or Company Management; Goals and Objectives; Consumer Products Industry; Italy
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    Moon, Youngme E., Vincent Dessain, and Anders Sjoman. "Alessi: Evolution of an Italian Design Factory (B)." Harvard Business School Case 504-019, September 2003. (Revised February 2004.)
    • 24 Jul 2019
    • Lessons from the Classroom

    Can These Business Students Motivate Londoners to Do the Right Thing?

    setting good defaults is an example of this. But there are a lot of others as well, such as simplifying the choice environment and eliminating unnecessary complexity. "As a field, we need to learn more about where and when behavioral... View Details
    Keywords: by Dina Gerdeman
    • 2014
    • Case

    Meizhou Dongpo Restaurant: Entrepreneurship, Leadership and Culture

    By: F. Warren McFarlan, Weiku Wu and Jia Guo
    Meizhou Dongpo is a large catering group in China. On June 6, 1996, the first Meizhou Dongpo Restaurant was opened in Beijing. The enterprise entered the stage of rapid development in 2000, and set up Beijing Meizhou Restaurant Management Co., Ltd. In June 2003 the... View Details
    Keywords: Entrepreneurship; Leadership; National Culture; China; Restaurants; China
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    McFarlan, F. Warren, Weiku Wu, and Jia Guo. "Meizhou Dongpo Restaurant: Entrepreneurship, Leadership and Culture." Tsinghua University Case, 2014.
    • June, 2023
    • Article

    Walking the Purpose-Talk Inside a Large Company: Sustainable Product Development as an Instance of Divergent Change

    By: Marissa Kimsey, Thijs Geradts and Julie Battilana
    There is a growing interest in large companies pursuing a new purpose—changing their core reason for being from a singular focus on financial gain to a renewed responsibility to people and the planet alongside profit. Yet knowledge of how a large company can walk that... View Details
    Keywords: Product Development; Environmental Sustainability; Mission and Purpose; Leading Change
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    Kimsey, Marissa, Thijs Geradts, and Julie Battilana. "Walking the Purpose-Talk Inside a Large Company: Sustainable Product Development as an Instance of Divergent Change." Special Issue on Corporate Purpose. Strategy Science 8, no. 2 (June, 2023): 311–321.
    • April 2010 (Revised October 2010)
    • Case

    Vale: Global Expansion in the Challenging World of Mining

    By: Tarun Khanna, Aldo Musacchio and Ricardo Reisen de Pinho
    In 2009 the management of Vale, a Brazilian diversified mining company and the largest iron ore producer in the world, was under pressure from at least two fronts. First, the emergence of China as the most important consumer of iron ore in the last few years had... View Details
    Keywords: Financial Crisis; Investment; Global Strategy; Risk Management; Market Entry and Exit; Business and Government Relations; Competitive Strategy; Mining Industry; Brazil
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    Khanna, Tarun, Aldo Musacchio, and Ricardo Reisen de Pinho. "Vale: Global Expansion in the Challenging World of Mining." Harvard Business School Case 710-054, April 2010. (Revised October 2010.)
    • April 2009 (Revised January 2011)
    • Case

    Gucci Group: Freedom within the Framework

    By: Francisco de Asis Martinez-Jerez, Elena Corsi and Vincent Marie Dessain
    Gucci Group's CEO had to decide if his decentralized management style was the most effective philosophy in an economic downturn. The sharing of customer information across units and its use in the creative process are key initiatives analyzed in the case. CEO Robert... View Details
    Keywords: Customer Relationship Management; Decision Choices and Conditions; Globalized Firms and Management; Knowledge Sharing; Leadership; Management Style; Management Systems; Brands and Branding; Apparel and Accessories Industry
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    Martinez-Jerez, Francisco de Asis, Elena Corsi, and Vincent Marie Dessain. "Gucci Group: Freedom within the Framework." Harvard Business School Case 109-079, April 2009. (Revised January 2011.)
    • September 2022 (Revised May 2024)
    • Case

    Navya: Steering toward a Driverless Future

    By: Julian De Freitas, Elie Ofek, Shaun Ingledew and Tonia Labruyere
    In 2022, Sophie Desormière arrived at French roboshuttle producer Navya, tasked with charting a new course in a challenging sector. The company, which had recently listed on the Paris Stock Exchange, was burning through cash reserves and needed to transform the promise... View Details
    Keywords: Autonomous Vehicles; Market Entry and Exit; Opportunities; Governing Rules, Regulations, and Reforms; Consumer Behavior; Business Model; Auto Industry; Transportation Industry; France; United States
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    De Freitas, Julian, Elie Ofek, Shaun Ingledew, and Tonia Labruyere. "Navya: Steering toward a Driverless Future." Harvard Business School Case 523-046, September 2022. (Revised May 2024.)
    • May 1986
    • Supplement

    Gillette Co.: Dry Idea Advertising (C), Video

    Designed for use in class as an epilogue to the story of the struggle to solve creative problems on Gillette's Dry Idea antiperspirant. The videotape announces the bake-off competition winner: BBDO. It also shows excerpts from interviews conducted a year and a half... View Details
    Keywords: Advertising; Consumer Products Industry
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    Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (C), Video." Harvard Business School Video Supplement 886-513, May 1986.
    • June 2024 (Revised October 2024)
    • Case

    Equifruit

    By: Elizabeth A. Keenan and Annelena Lobb
    Jennie Coleman, president of Fairtrade banana company Equifruit, considered how best to position her firm and brand to increase sales of Fairtrade bananas in the U.S. and Canada. She saw her biggest challenge as convincing retailers that consumers would be OK spending... View Details
    Keywords: Plant-Based Agribusiness; Food; Goods and Commodities; Brands and Branding; Product Positioning; Sales; Social Enterprise; Agriculture and Agribusiness Industry; Food and Beverage Industry; Ecuador; Guatemala; Canada; United States
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    Keenan, Elizabeth A., and Annelena Lobb. "Equifruit." Harvard Business School Case 524-070, June 2024. (Revised October 2024.)
    • September 2011 (Revised May 2012)
    • Case

    GoodGuide

    By: George Serafeim, Robert G. Eccles and Tiffany A. Clay
    GoodGuide, a high-technology start-up company, founded by University of California Professor at Berkley Dara O'Rourke is at a critical junction. The venture capital funded company has yet to find the business model to monetize a very promising product that provides... View Details
    Keywords: Entrepreneurship; Growth and Development Strategy; Strategic Planning; Venture Capital; Goods and Commodities; Business Model; Information Technology; Knowledge; Education Industry; California
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    Serafeim, George, Robert G. Eccles, and Tiffany A. Clay. "GoodGuide." Harvard Business School Case 112-031, September 2011. (Revised May 2012.)
    • 01 Dec 2009
    • Working Paper Summaries

    Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation

    Keywords: by Carliss Y. Baldwin & Eric von Hippel
    • 2014
    • Teaching Note

    Meizhou Dongpo Restaurant: Entrepreneurship, Leadership and Culture (TN)

    By: F. Warren McFarlan, Weiku Wu and Jia Guo
    Meizhou Dongpo is a large catering group in China. On June 6, 1996, the first Meizhou Dongpo Restaurant was opened in Beijing. The enterprise entered the stage of rapid development in 2000, and set up Beijing Meizhou Restaurant Management Co., Ltd. In June 2003 the... View Details
    Keywords: Entrepreneurship; Leadership; National Culture; China; Restaurants; China
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    McFarlan, F. Warren, Weiku Wu, and Jia Guo. "Meizhou Dongpo Restaurant: Entrepreneurship, Leadership and Culture (TN)." Tsinghua University Teaching Note, 2014.
    • May 1986 (Revised January 1989)
    • Case

    Gillette Co.: Dry Idea Advertising (A), The Creative Problem

    Presents the first of two cases describing the struggle to solve creative problems on the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency (Batten, Barton, Durstine & Osborne). Provides company and industry background plus... View Details
    Keywords: Creativity; Advertising; Product Marketing; Consumer Products Industry; United States
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    Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (A), The Creative Problem." Harvard Business School Case 586-042, May 1986. (Revised January 1989.)
    • 11 Nov 2014
    • First Look

    First Look: November 11

    separating activities that people are used to co-consuming-new digital businesses are disrupting retailing, telecom, and other industries. Decoupling allows consumers to benefit from the value created at a lower cost or effort compared to... View Details
    Keywords: Sean Silverthorne
    • December 2021 (Revised May 2025)
    • Case

    Bed Bath & Beyond: The New Strategy to Drive Shareholder Value

    By: Benjamin C. Esty and Daniel W. Fisher
    At one time, Bed Bath & Beyond was one of the most successful specialty retailers in the United States—its growth and profit margins far exceeded both peer retailers in the home goods market as well as many other discount retailers. But in 2014, its stock price peaked,... View Details
    Keywords: Competitive Strategy; Competitive Advantage; Value Creation; Diversification; Corporate Governance; Leading Change; Performance Evaluation; Valuation; Investment Activism; Consumer Products Industry; Consumer Products Industry; United States
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    Esty, Benjamin C., and Daniel W. Fisher. "Bed Bath & Beyond: The New Strategy to Drive Shareholder Value." Harvard Business School Case 722-408, December 2021. (Revised May 2025.)
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