Publications

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22 Nov 2006
Research & Ideas

CEO Succession: The Case at Ford

a very good record which are the LBOs, almost never go for that sort of CEO. They look for an industry figure who really knows a lot about the business and that company—often a retired CEO. Q: Is it easy to predict who's going to be the... View Details

Keywords: by Jim Aisner; Auto; Employment

January 2010 (Revised March 2010)
Case

Transforming ASUSTeK: Breaking from the Past

By: Willy C. Shih, Ho Howard Yu and Hung-Chang Chiu

What happens when an original design manufacturer (ODM) firm tries to transform itself into a branded goods seller? The case traces the evolution of ASUSTeK from a motherboard supplier, to an ODM of desktop and notebook PCs, through its split into three companies that... View Details

Keywords: Change Management; Transformation; Disruptive Innovation; Brands and Branding; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Computer Industry; Computer Industry; Taiwan

March 2000 (Revised February 2005)
Case

Hewlett Packard--Computer Systems Organization: Selling to Enterprise Customers

By: Das Narayandas and Robert C. Dudley

In late 1996, Manuel Diaz, head of Worldwide Sales for Hewlett-Packard's (HP) Computer Systems Organization (CSO), is reviewing the results of an audit of HP's enterprise customer management approach with the objective of identifying market and organizational... View Details

Keywords: Accounting Audits; Transformation; Customer Relationship Management; Cost vs Benefits; Marketing Strategy; Sales; Computer Industry

March 2015
Article

Vulnerable Banks

By: Robin Greenwood, Augustin Landier and David Thesmar

We present a model in which fire sales propagate shocks across bank balance sheets. When a bank experiences a negative shock to its equity, a natural way to return to target leverage is to sell assets. If potential buyers are limited, then asset sales depress prices,... View Details

Keywords: Financial Liquidity; Financial Crisis; Banks and Banking; Banking Industry; Europe

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June 2015 (Revised August 2016)
Case

Apple's Future: Apple Watch, Apple TV, and/or Apple Car?

By: David B. Yoffie and Eric Baldwin

In 2015, Apple CEO Tim Cook knew that Apple, despite its phenomenal success, needed to continue to innovate in new product areas in order to continue its momentum into the future. This case explores three new (actual or potential) product offerings from Apple: the... View Details

Keywords: Strategy; Electronics; Innovation; Technology; Technological Innovation; Competitive Strategy; Corporate Strategy; Emerging Markets; Growth and Development Strategy; Computer Industry; Computer Industry; Computer Industry

2008
Simulation

Pricing Simulation: Universal Car Rental

By: John T. Gourville

This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details

Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Auto Industry; Miami; Orlando; Tampa

January 2017
Case

Danaher Corporation, 2007–2017

By: John R. Wells and Gabriel Ellsworth

On July 2, 2016, Danaher Corporation completed the spinoff of Fortive Corporation. The previous day, Danaher’s stock price had reached an all-time high. In 2015, Danaher had decided to split off its test and measurement, fuel and fleet management, and automation... View Details

September 2023 (Revised April 2024)
Case

Atomwise: Strategic Opportunities in AI for Pharma

By: Satish Tadikonda

Abraham Heifets and his co-founder, Izhar Wallach, had founded Atomwise to develop i) an AI engine to transform drug discovery by creating better medicines faster, and ii) a machine learning-based discovery engine that combined the power of convolutional neural... View Details

Keywords: Business Model; Business Startups; AI and Machine Learning; Science-Based Business; Technological Innovation; Biotechnology Industry; Biotechnology Industry

17 Jul 2006
Lessons from the Classroom

Developing a Strategy for Digital Convergence

other industry executives don't, including: The tech company's most valuable assets in the form of human capital walk out the door every day. Tech companies largely rely on components from other vendors, meaning that complementary assets... View Details

Keywords: by Sean Silverthorne; Computer; Computer

October 1996 (Revised December 1996)
Case

United Electric Controls

By: H. Kent Bowen, Jody H. Gittell and Sylvie Ryckebusch

United Electric Controls (UE) was a small, traditional family-owned manufacturing company when Dave Reis, the youngest member of the Reis family, took over the business. This case describes Reis's efforts to change UE's traditional work practices in order to make the... View Details

Keywords: Change Management; Family Business; Production; Business Strategy; Human Resources; Organizational Change and Adaptation; Decisions; Growth and Development Strategy; Information Technology; Electronics Industry; Electronics Industry; United States

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July 1989 (Revised April 1996)
Case

AUCNET: TV Auction Network System

The AUCNET system links buyers and sellers in the wholesale used car market in Japan. Video images delivered via videodisk or satellite along with an inspector's opinion and objective character based data are used to conduct a realtime auction over computers and... View Details

Keywords: Information Technology; Market Entry and Exit; Auctions; Service Industry; Japan; United States

25 Nov 2008
First Look

First Look: November 25, 2008

Amazon.com, Inc., specializing in the provision of web-based storage and computing services to web developers. The case focuses on the issues facing Andy Jassy, the head of AWS, in 2008 as AWS faces increased competition from established... View Details

Keywords: Martha Lagace

21 Oct 2008
First Look

First Look: October 21, 2008

door-to-door marketing of a home water purification solution. We find that higher prices screen out those who use the product less. By contrast, we find no consistent evidence of sunk-cost effects. Download the paper: http://www.hbs.edu/research/pdf/07-034.pdf Local... View Details

Keywords: Martha Lagace

David B. Yoffie

Professor David B. Yoffie is a Baker Foundation Professor and the Max and Doris Starr Professor of International Business Administration, Emeritus at Harvard Business School. A member of the HBS faculty since 1981, Professor Yoffie received his... View Details

Keywords: computer; computer; computer; computer; computer; computer; computer; computer; computer; computer; computer; computer; computer

March 8, 2016
Article

Cognitive Fatigue Influences Students' Performance on Standardized Tests

By: Hans Henrik Sievertsen, F. Gino and Marco Piovesan

Using test data for all children attending Danish public schools between school years 2009–2010 and 2012–2013, we examine how the time of the test affects performance. Test time is determined by the weekly class schedule and computer availability at the school. We find... View Details

Keywords: Time Management; Education; Performance Evaluation; Education Industry; Denmark

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02 May 2000
Research & Ideas

Leading Professional Service Firms

in the kinds of management challenges faced by professionals in fields as distinct as, for example, law and computer software design? Lorsch: Program participants represent the full range of professional service View Details

Keywords: Re: Jay W. Lorsch; Service; Consulting; Accounting

October 2005
Case

Intel Corporation 2005

By: David B. Yoffie and Michael Slind

Buoyed by strong recent sales growth but humbled by failed strategic bets and other missteps, Intel in 2005 initiated a major reorganization. Under its new CEO, Paul Otellini, the company shifted toward a "platform" model, inspired by the success of its Centrino... View Details

Keywords: Restructuring; Alignment; Business Strategy; Competitive Strategy; Corporate Strategy; Semiconductor Industry