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Show Results For
-
All HBS Web
(3,668)
- People (5)
- News (659)
- Research (2,495)
- Events (28)
- Multimedia (14)
- Faculty Publications (1,682)
- 08 Oct 2008
- Research & Ideas
Book Excerpt: A Sense of Urgency
create the sense of urgency needed to perform better. An example. At a major European retailer, margins were shrinking year after year because fashionable boutiques were taking its top-of-the-line business, and discounters were taking...
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Keywords:
by John P. Kotter
- September 2010
- Case
Aaron's: Household Goods for the U.S. Base of the Pyramid
By: Michael Chu and Charles Augustus Smithgall IV
With $2.5 billion system-wide revenues, Aaron's, a major rent-to-own supplier to the U.S. base of the pyramid, continues to grow in the recession, but CEO R.C. Loudermilk, Jr. wonders how long the company can sustain the fast growth rate of its past. Founded in 1955,...
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Keywords:
Fairness;
For-Profit Firms;
Renting or Rental;
Financial Crisis;
Demand and Consumers;
Social Enterprise;
Income;
Goods and Commodities;
Competitive Strategy;
Growth and Development Strategy;
Consumer Products Industry;
United States
Chu, Michael, and Charles Augustus Smithgall IV. "Aaron's: Household Goods for the U.S. Base of the Pyramid." Harvard Business School Case 311-047, September 2010.
- September–October 2013
- Article
The Dynamic Advertising Effect of Collegiate Athletics
By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over...
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Keywords:
Choice Modeling;
Entertainment Marketing;
Heterogeneity;
Panel Data;
Structural Modeling;
Rights;
Analytics and Data Science;
Higher Education;
Ethics;
Consumer Behavior;
Advertising;
Sports;
Advertising Industry;
Education Industry
Chung, Doug J. "The Dynamic Advertising Effect of Collegiate Athletics." Marketing Science 32, no. 5 (September–October 2013): 679–698. (Lead article. Featured in HBS Working Knowledge.)
- 07 Aug 2000
- Research & Ideas
The Business of Biotech
crops that have been engineered to have higher medicinal value. An "apple a day," in other words, would do more than keep the doctor away—it could replace the painful prick of a vaccination needle. And as "delivery...
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- August 2015
- Case
Kjell & Company: Electronics Accessories Retail in the Nordics
By: Krishna Palepu, Das Narayandas and Kerry Herman
Swedish electronics accessories retailer Kjell is considering several issues as it plots its next stage of growth. How should it balance opportunities to expand retail stores into a new market (Oslo, Norway) with additional growth in its home market—Sweden—with...
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Keywords:
Consumer Electronics Accessories;
Online Channel;
Omni-channel;
Private Equity;
Retail;
Salesforce Management;
Performance Management;
Marketing;
Sales;
Strategy;
Scandinavia;
Sweden;
Norway
Palepu, Krishna, Das Narayandas, and Kerry Herman. "Kjell & Company: Electronics Accessories Retail in the Nordics." Harvard Business School Case 116-009, August 2015.
- 25 Mar 2015
- News
The Greening of Houston
which has helped transform 160 acres of land around the Houston Ship Channel into an expansive green space, with hiking and biking trails, a bat sanctuary, a skate park, and an amphitheater that is home to...
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Keywords:
Constantine von Hoffman;
Administration of Housing Programs, Urban Planning, and Community Development;
Administration of Housing Programs, Urban Planning, and Community Development;
Administration of Housing Programs, Urban Planning, and Community Development;
Administration of Housing Programs, Urban Planning, and Community Development;
Administration of Housing Programs, Urban Planning, and Community Development;
Administration of Housing Programs, Urban Planning, and Community Development;
Administration of Housing Programs, Urban Planning, and Community Development;
Administration of Housing Programs, Urban Planning, and Community Development
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
latent or explicit. It involves branding these products and services, communicating their benefits to intermediaries and end consumers, and distributing them. All of these activities involve value creation....
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- September–October 2020
- Article
The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
By: Lingling Zhang and Doug J. Chung
This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign...
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Keywords:
Multi-channel Marketing;
Ground Campaigning;
Political Campaigns;
Discrete-choice Model;
Instrumental Variables;
Political Elections;
Marketing Channels;
Advertising;
United States
Zhang, Lingling, and Doug J. Chung. "The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections." Marketing Science 39, no. 5 (September–October 2020): 872–892.
- 13 Jan 2012
- Working Paper Summaries
The Impact of Modularity on Intellectual Property and Value Appropriation
Keywords:
by Carliss Y. Baldwin & Joachim Henkel
- 25 Apr 2014
- News
King of his castle
After a foray working in the modern worlds of consulting and wireless technology, George Appling (MBA/MPA 1998) fulfilled a promise he'd made to himself. "Once I hit 40, I wanted to make sure I was spending my time on something I loved."...
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- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
of the very nature of their mission and objectives. People feel good about contributing to and participating in helping those in need. Nonprofits provide a channel for them to...
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Keywords:
by Manda Salls
- March 2011 (Revised July 2011)
- Case
Vestas' World of Wind
By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with...
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Keywords:
Customer Focus and Relationships;
Marketing Channels;
Internet and the Web;
Product Launch;
Demand and Consumers;
Advertising Campaigns;
Global Strategy;
Customization and Personalization;
Business and Stakeholder Relations;
Finance;
Product Marketing;
Technology Adoption;
Energy Industry
Steenburgh, Thomas J., and Elena Corsi. "Vestas' World of Wind." Harvard Business School Case 511-121, March 2011. (Revised July 2011.)
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
products in "creative industries" such as entertainment, advertising, sports, and fashion, and how firms can develop effective marketing strategies for such products. I am working on several topics in this area, including the marketing View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
distributions of income and wealth have grown more unequal, and rates of socioeconomic mobility have declined. Millions of households have had to...
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Keywords:
by Martha Lagace
- 10 Sep 2010
- Working Paper Summaries
The Impact of Corporate Social Responsibility on Investment Recommendations
- 2020
- Working Paper
Short-Termism, Shareholder Payouts, and Investment in the EU
By: Jesse M. Fried and Charles C.Y. Wang
Investor-driven “short-termism” is said to harm EU public firms' ability to invest for the long term, prompting calls for the EU to better insulate managers from shareholder pressure. But the evidence offered—in the form of rising levels of repurchases and dividends—is...
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Keywords:
Short-termism;
Quarterly Capitalism;
EU;
Dividends;
Equity Issuances;
Equity Compensastion;
Capital Flows;
Capital Distribution;
R&D;
Innovation;
Investment;
Corporate Governance;
Investment Return;
Acquisition;
European Union
Fried, Jesse M., and Charles C.Y. Wang. "Short-Termism, Shareholder Payouts, and Investment in the EU." Harvard Business School Working Paper, No. 21-054, October 2020.
- September 2023
- Article
Top Talent, Elite Colleges, and Migration: Evidence from the Indian Institutes of Technology
By: Prithwiraj Choudhury, Ina Ganguli and Patrick Gaulé
We study migration in the right tail of the talent distribution using a novel dataset of Indian high school students taking the Joint Entrance Exam (JEE), a college entrance exam used for admission to the prestigious Indian Institutes of Technology (IIT). We find a...
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Choudhury, Prithwiraj, Ina Ganguli, and Patrick Gaulé. "Top Talent, Elite Colleges, and Migration: Evidence from the Indian Institutes of Technology." Art. 103120. Journal of Development Economics 164 (September 2023).
- 2023
- Working Paper
Catching Outliers: Committee Voting and the Limits of Consensus When Financing Innovation
By: Andrey Malenko, Ramana Nanda, Matthew Rhodes-Kropf and Savitar Sundaresan
We document that investment committees of major VCs use a voting rule where one partner `championing' an early-stage investment is sufficient to invest. Their stated reason for this rule is to `catch outliers'. The same VCs use a more conventional `majority' rule for...
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Keywords:
Optimal Voting Rules;
Innovation and Invention;
Venture Capital;
Investment;
Decision Making;
Voting
Malenko, Andrey, Ramana Nanda, Matthew Rhodes-Kropf, and Savitar Sundaresan. "Catching Outliers: Committee Voting and the Limits of Consensus When Financing Innovation." Harvard Business School Working Paper, No. 21-131, June 2021. (Revise and Resubmit at Journal of Finance. Revised November 2023.)
- May 2024
- Teaching Note
The Meteoric Rise of Skims
Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims."
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Keywords:
Brand;
Branding;
Direct-to-consumer;
DTC;
Influencers;
Influencer Marketing;
Fashion;
Growth;
Direct Marketing;
Influence;
Reputation;
Social Influence;
Consumer Goods;
Consumer Products;
Female Entrepreneur;
Female Protagonist;
Entrepreneurship And Strategy;
Brand & Product Management;
Competitive Advantage;
Online Followers;
Retail;
Retail Formats;
Retailing;
Online Retail;
Celebrities;
Celebrity;
Celebrity Endorsement;
Go To Market Strategy;
Apparel;
Startup Marketing;
Startups;
Brands and Branding;
Growth and Development Strategy;
Growth Management;
Distribution Channels;
Digital Marketing;
Advertising;
Power and Influence;
Social Media;
Fashion Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
- Article
Representative Democracy and the Implementation of Majority-Preferred Alternatives
In this paper, we contrast direct and representative democracy. In a direct democracy, individuals have the opportunity to vote over the alternatives in every choice problem the population faces. In a representative democracy, the population commits to a candidate ex...
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Coffman, Katherine Baldiga. "Representative Democracy and the Implementation of Majority-Preferred Alternatives." Social Choice and Welfare 46, no. 3 (March 2016): 477–494.