Publications

16 Mar 2023
Research & Ideas

Why Business Travel Still Matters in a Zoom World

Nonstop flights generally make traveling more pleasant—but can they lead to innovation, too, especially in the global context? Research suggests that they can, with important takeaways for managers reinstating View Details

Keywords: by Kara Baskin; Air Transportation

08 Sep 2010
News

Emerging Scholar Award

15 Apr 2015
News

Starbucks Is Serving Up Full Foam in a Frothy Market

May–June 2011
Article

The Uninvited Brand

By: Susan Fournier and Jill Avery

Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details

Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry

Find at Harvard

November 2002 (Revised September 2013)
Case

Building a Cluster: Electronics and Information Technology in Costa Rica

By: Michael E. Porter and Niels W. Ketelhohn

Describes the actions of Costa Rica President Figueres and his cabinet in attracting an Intel assembly and testing plant to their country. The effort was part of a government strategy that sought to develop further the Costa Rican electronics and information technology... View Details

Keywords: Development Economics; Growth and Development Strategy; Industry Clusters; Business and Government Relations; Information Technology; Electronics Industry; Information Technology Industry; Costa Rica

16 Jun 2009
Research Event

Business Summit: The Future of Market Capitalism

agonizing dilemma: Wealth creation comes from market capitalism, yet the market system has been hard for many parts of society, resulting in insecurities and inequalities.... View Details

Keywords: Re: Michael E. Porter

Research Summary

Building Capabilities in Professional Service Firms

One of the most distinctive aspects of professional service firms is that the vast majority of the people who work in them are directly involved in serving clients. Long-term success in a professional service firm requires obtaining and developing the right... View Details

24 Apr 2014
News

Building businesses that benefit a community as well as the bottom line

Richard Sussman (GMP 12, 2012) is using his work in private equity to guide start-up firms toward benefiting others as they grow their businesses (Published April 2014) View Details

October 2009 (Revised March 2012)
Case

Nettwerk: Digital Marketing in the Music Industry

By: John A. Deighton and Leora Kornfeld

How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details

Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Music Industry

December 2022
Article

Social Skills Improve Business Performance: Evidence from a Randomized Control Trial with Entrepreneurs in Togo

By: Stefan Dimitriadis and Rembrand Koning

Recent field experiments demonstrate that advice, mentorship, and feedback from randomly assigned peers improve entrepreneurial performance. These results raise a natural question: what is preventing entrepreneurs and managers from forming these peer connections... View Details

Keywords: Social Skills; Business Performance; Entrepreneurs; Peer Relationships; Field Experiment; Entrepreneurship; Performance; Relationships; Interpersonal Communication; Togo

December 2023 (Revised May 2024)
Case

Building Resiliency in McDonald's Supply Chain

By: David E. Bell, Damien McLoughlin and David Lane

Considers McDonald’s efforts to build resilience into its global supply chain so that the company and its suppliers can better navigate the increasing pressures and pace of climate change and regulatory change, including a focus on supplying sustainable beef, while the... View Details

Keywords: Climate Change; Supply Chain Management; Business and Stakeholder Relations; Risk and Uncertainty; Governing Rules, Regulations, and Reforms; Growth Management; Agriculture and Agribusiness Industry; Food and Beverage Industry; United States; Europe; South America

21 Jun 2023
Blog Post

Building a Better World: The Harvard Builders Club

Builders Club’s mission is to empower leaders who build a better, more creative, and more diverse world. The club is a think tank for innovative ideas and View Details

June 2014
Supplement

Harley-Davidson in India (B)

By: Krishna Palepu and David Lane

This case examines how Harley-Davidson has worked to globalize its business by focusing on how CEO Matt Levatich and India country manager Anoop Prakash assess and act on the opportunities and challenges posed by entering the Indian market, and where and how the... View Details

Keywords: India; Globalization; Emerging Markets; Manufacturing

June 2014
Case

Harley-Davidson in India (A)

By: Krishna Palepu and David Lane

This case examines how Harley-Davidson has worked to globalize its business by focusing on how CEO Matt Levatich and India country manager Anoop Prakash assess and act on the opportunities and challenges posed by entering the Indian market, and where and how the... View Details

Keywords: India; Globalization; Emerging Markets; Manufacturing

21 Oct 2011
Working Paper Summaries

Market Interest in Nonfinancial Information

Keywords: by Robert G. Eccles, Michael P. Krzus & George Serafeim

02 May 2016
News

Building Startup Skills for Business and Life

Bill Daugherty (MBA 1991) believes in the power of entrepreneurship—not just to launch successful businesses, but also to jump-start successful lives. After selling his profitable Internet search company in... View Details

Web

Buildings & Cities - Business & Environment

Confronting Climate Change Buildings & Cities Cities are a key place to innovate to reduce greenhouse gases The world is currently undergoing the largest wave of urban growth View Details

2022
Case

Mandalay Homes: Building Sustainable Innovation in Residential Construction

By: Andrew J. Hoffman

Mandalay Homes, a home builder based in northern Arizona, is a market leader in energy efficiency based construction. The company is now at a crossroads for developing a strategy for the future. Internal leadership is in agreement that quality is better than quantity... View Details

Keywords: Green Building; Renewable Energy; Environmental Sustainability; Business Strategy; Construction Industry