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Show Results For
- All HBS Web
(600)
- People (3)
- News (197)
- Research (233)
- Events (2)
- Multimedia (4)
- Faculty Publications (126)
- Web
Native American Heritage Month | Baker Library
physical exhibition) explores representations of Native Americans in the popular imagination through a selection of advertising trade cards, currency, illustrations, and sculpture from Baker Library Special Collections and the HBS Art and... View Details
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
These findings challenge previous recommendations for optimal advice-seeking behavior. Harvard Business School Case 617-059 Flashion: Art vs. Science in Fashion Retailing Kate Wilson, retail analytics manager at Flashion, a fashion... View Details
Keywords: Sean Silverthorne
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
before I arrived. The Gap, Inc., our parent company, was struggling to find a niche for Banana Republic. They knew that the original safari theme was no longer working, and they were aware that they needed to make serious changes. When I got here we did some classical... View Details
- 22 Dec 2015
- First Look
December 22, 2015
co-creation of markets and value, multinationals without firm-specific advantages, and born-global firms. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50242 November 13, 2015 Harvard Business Review If CEOs Care About... View Details
Keywords: Carmen Nobel
- Web
3 Technologies that Will Change the World - Course Catalog
the Web 3 and crypto markets, that had been seen as the big disruptive force for society a year earlier, were limping through a crypto winter. Companies that had been slated to restructure financial market declared bankruptcy. Leaders... View Details
- 01 Mar 2013
- News
Alumni News | Bookshelf
how to develop sustainable processes for finding great ideas, driving them toward commercial success, and tracking their impact in the market and on the firm's resources. Your factory needs four building blocks, the authors tell us: a... View Details
- 01 Mar 2010
- News
Alumni Books
market capitalization. The book examines how misguided investment and acquisition strategies have created the paradox that, in media, the faster revenues grow, the worse their stocks perform. The Elements of Investing by Burton G. Malkiel... View Details
Marty Blue
through a successful IPO in October 2017. While at CarGurus the company grew from 14 to 700+ employees with a market cap in excess of $4 billion. In addition to leading Business Development, Marty also launched the Sales, B2B Marketing,... View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
to meet Hal and learn what it takes to live on the frontier of marketing practice for three decades." "John Deighton's passion for marketing and the art of managing customer... View Details
- 23 Nov 2010
- First Look
First Look: November 23
psychology and ethical decision making. Read the paper: http://www.francescagino.com/uploads/4/7/4/7/4747506/caruso_gino_cognition_2011.pdf The Design of Online Advertising Markets Author: Benjamin G. Edelman Publication: In The Handbook... View Details
Keywords: Sean Silverthorne
- 01 Mar 2015
- News
Ink
not nearly enough are aiming to be market leaders in 2025. Foresight is a muscle that can be developed.” —Alison Sander (MBA 1986), director of Boston Consulting Group’s Center for Sensing & Mining the Future, from her October 2014... View Details
- 01 Jun 2005
- News
Better than Cash
independent strategy and marketing consultant. In that time, approximately 550 CAP volunteers have donated nearly $7 million in consulting services. This year alone, fourteen teams of HBS alumni will donate an estimated $1.1 million in... View Details
- Web
From Concept to Product | Baker Library
Morse’s contributions as manager of black-and-white film research: “Since 1948 [Land’s] closest associate in developing and improving the sixty-second process has been a Smith arts major named Meroe Morse. . . . Land credits her with many... View Details
- Web
Innovation and Entrepreneurship - Edwin H. Land & Polaroid | Harvard Business School
economics.” Edwin Land, "Chairman's Letter," Polaroid Corporation Annual Report 1978, March 23, 1979 93 Steve Jobs, the co-founder and former CEO of Apple, Inc., observed in 1985 that Edwin Land "saw the intersection of art and science... View Details
- 29 May 2017
- Blog Post
The Diverse Community at HBS
Before I came to HBS, I worked at Disney in a consumer insights role with the Corporate Brand Development and Studio Marketing teams. Tracking evolving consumer behaviors in entertainment was part of my job and I was fascinated by the... View Details
- 10 Mar 2021
- News
Dream Job: Higher Ed’s New Hire
that will continue. You can’t fall off the floor, as they say. You have to think about historical data in the context of that information and how investing will be impacted. Another point is that the market used to be much more... View Details
- 01 Mar 2018
- News
Realizing The Potential Of One Harvard
academic ventures. Debuting this spring, the Harvard Business Analytics Program (HBAP) was designed and will be taught by faculty from HBS, the Harvard John A. Paulson School of Engineering and Applied Sciences, and Harvard’s Faculty of View Details
- 20 Oct 2015
- First Look
October 20, 2015
Collaborative Marketing by a Global Financial Institution and a Major Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—Purpose: This paper examines cultural sponsorship from a partnership and... View Details
Keywords: Sean Silverthorne
- 14 Aug 2007
- First Look
First Look: August 14, 2007
can increase use. We test this hypothesis in a field experiment in Zambia using door-to-door marketing of a home water purification solution. Our methodology separates the screening effect of prices (charging more changes the mix of... View Details
Keywords: Martha Lagace
- 01 Dec 2007
- News
A View from the Top
sector of the Philippine economy. For Sir Martin Sorrell (MBA ’68), it was “bringing up three boys who we couldn’t figure out how to turn into girls.” As group chief executive of WPP Group plc, one of the world’s largest advertising and View Details