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Show Results For
- All HBS Web
(6,498)
- People (20)
- News (1,262)
- Research (4,342)
- Events (38)
- Multimedia (71)
- Faculty Publications (3,144)
- Web
2+2 Program | MBA
school, including: Applicants from lower socio-economic backgrounds. Applicants who are the first in their family to attend college. Applicants who are planning to work in underrepresented industries and functions, such as: Operating companies (e.g. View Details
- 01 Dec 2017
- News
Research Brief: Better Brainstorming
having a high verbal fluency and a willingness to share). The budding entrepreneurs were then asked to work together to come up with new software products for the booming Indian wedding industry. The ideas generated by the teams were rated by Indian View Details
Keywords: Jennifer Myers
- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
Shane Greenstein (photo by Russ Campbell) Shane Greenstein (photo by Russ Campbell) Understanding how people spend their time online is essential for any organization hoping to capture and keep consumer eyeballs—yet what we know about... View Details
- 01 Dec 2009
- News
Faculty Books
Gulati states that managers have figured out what consumers want and what their company should offer but are only now appreciating the huge institutional barriers that prevent them from delivering. He offers a practical process by which... View Details
- 01 Apr 2001
- News
Books: Brand New
visionaries shared an ability to anticipate the significant shifts in consumer needs and desires being generated by changing times and mores. Koehn draws from diaries, correspondence, interviews, and official business records to tell the... View Details
- 01 Dec 2013
- News
Plugged In
money. That won't work for the ELR. "The consumer we're targeting is not that price conscious," notes Camargo, adding that it's more of an emotional purchase. "When they drive a vehicle, they want it to be a statement about... View Details
- 1998
- Chapter
Configuring a Supply Chain to Reduce the Cost of Demand Uncertainty
By: J. H. Hammond, Marshall L. Fisher, Walter Obermeyer and A. Raman
Keywords: Supply Chain Management; Cost Management; Demand and Consumers; Risk Management; Risk and Uncertainty
Hammond, J. H., Marshall L. Fisher, Walter Obermeyer, and A. Raman. "Configuring a Supply Chain to Reduce the Cost of Demand Uncertainty." In Global Supply Chain and Technology Management. Vol. 1, edited by Hau Lee and Shu Ming Ng, 76–90. POMS Series in Technology and Operations Management. Miami: Production and Operations Management Society (POMS), 1998.
- 01 Sep 2008
- News
Squeeze Play
electronic components assembly line and recast as an expensive, high-end beauty product. That Tweezerman success has allowed LaMagna to bankroll other passions. He’s run for office (unsuccessfully) and dabbled in politics over the years but recently has become View Details
- 01 Mar 2010
- News
HBS Grads Make Their Mark in India
health-care information to Indian consumers via text messaging and mobile Web browsing. India has a low Internet penetration but 450 million cell phone users, making mobile handsets the best device for delivering information on common... View Details
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- 2008
- Working Paper
Where Does It Go? Spending by the Financially Constrained
By: Shawn A. Cole, John Thompson and Peter Tufano
In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their degree of revealed credit constraints. Specifically, we analyze how these Americans spend their income tax refunds, using transaction-level data from a stored-value card... View Details
Keywords: Decision Choices and Conditions; Credit; Personal Finance; Spending; Taxation; Consumer Behavior; United States
Cole, Shawn A., John Thompson, and Peter Tufano. "Where Does It Go? Spending by the Financially Constrained." Harvard Business School Working Paper, No. 08-083, March 2008. (Revised April 2008.)
- 17 Oct 2007
- Research & Ideas
Why Global Brands Work
Harvard professor Theodore Levitt praised Japanese manufacturers for their focus on "what every consumer in the world is seeking: world-class modernity at affordable prices." Either because they didn't understand regional... View Details
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
price remains a primary determinant of whether a consumer will buy a product, free shipping provides an added enhancement for online merchants to consider. Shoppers are only one-tenth as sensitive to increases in shipping fees as they are... View Details
- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do View Details
Keywords: Martha Lagace
- Profile
Prita Kumar
nutritionist and certified trainer. Kumar’s father is a marketing research professor and the Kumar dinner table often felt more like a business meeting on the consumer retail sector than a family meal. The nightly discussions focused on... View Details
- 04 Sep 2019
- News
Clicks and Mortar
tend to default to thinking about a consumer’s functional goals: I want something quickly and easily at a low price. But consumers buy for many other reasons. They might have social goals or they might want to have an experience that’s... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
crunching. Acxiom, say analysts, has constructed the world's largest consumer database. Nearly 25,000 servers track data on 700 million consumers worldwide, including most US consumers, assembling... View Details
- 06 Dec 2021
- News
The Sparkles in Our Skies
created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert Hagemann (MBA 2011). “That is a View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
Airlines' AAdvantage program, Brierley pioneered a customer loyalty program that would change the way consumers would select their travel providers. "While the goal of the program was to identify American's best customers, establish a... View Details
- 25 Sep 2000
- Research & Ideas
More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry
The computer age began some six decades ago with general-purpose machines with Star Wars-like names such as ENIAC and EDVAC. They were powered by vacuum tubes, big enough to fill an entire room, and developed by mathematicians under the auspices of what was then known... View Details