Publications

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November 2015 (Revised August 2016)
Case

Unilever's New Global Strategy: Competing through Sustainability

By: Christopher A. Bartlett

In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the... View Details

Keywords: Globalized Firms and Management; Corporate Social Responsibility and Impact; Competitive Strategy; Environmental Sustainability; Consumer Products Industry

04 Oct 2019
Video

Anil Jain

Anil Jain, head of the India-based agribusiness Jain Irrigation Systems, describes the influence of Gandhi on his father, and on the values incorporated in his business.View Details

August 2000 (Revised July 2001)
Case

Laura Martin: Real Options and the Cable Industry

By: Mihir A. Desai and Peter Tufano

CSFB equity research analyst Laura Martin publishes a report on valuing Cox Communications that introduces an innovative approach to valuation. She contends that EBITDA multiple analysis, typical for the cable industry, is flawed because it overlooks the value of the... View Details

Keywords: Valuation; Innovation and Invention; Telecommunications Industry

The Magic That Makes Customer Experiences Stick

The field of customer experience (CX) design — which aims to ensure that customers have positive touch points with companies while buying and consuming their products and services — has grown quickly in recent years. Research has shown that memorable experiences,... View Details

February 1995 (Revised October 2006)
Case

Brainard, Bennis & Farrell (A)

By: John J. Gabarro and Andrew P. Burtis

A law firm must decide how to split partnership profits among the partners. Issues of seniority versus performance, performance evaluation, and lack of consensus of values dominate the discussions. A rewritten version of an earlier case. View Details

Keywords: Partners and Partnerships; Performance Evaluation; Values and Beliefs; Rank and Position; Profit Sharing; Legal Services Industry

Dominic Russel

Dominic Russel is a doctoral student in the Business Economics program. His current research interests are in financial economics, public economics, and the economics of social networks. He has previously worked as a financial analyst at the Consumer Financial... View Details

Research Summary

Team-based strategic work among senior executives

My research centers on a study of organizational design for senior-executive work on strategy. I examine the role of small groups that are tasked with resolving strategic issues, and I consider the effects of such team-based organizing models on strategic... View Details

Research Summary

Overview

Empirically, Ryann uses a combination of in-depth qualitative field research and visual and textual archival data to examine moral action at multiple levels of analysis. Through observation and interviews, she aims to capture the lived experience of individuals and... View Details

August 2006 (Revised September 2012)
Case

Arrow Electronics--The Apollo Acquisition

By: Stephen P. Kaufman

Having already made 10 acquisitions of competitors in the last decade, the CEO of Arrow is evaluating the acquisition of another small competitor to boost sales, become #1 in a niche market segment, and achieve economies of scale. He is struggling with whether the deal... View Details

Keywords: Mergers and Acquisitions; Integration; Valuation; Performance Evaluation; Competitive Strategy; Corporate Strategy; Strategic Planning; Growth and Development Strategy; Electronics Industry; United States

Article

Learning Through Noticing: Theory and Evidence from a Field Experiment

By: Rema Hanna, Sendhil Mullainathan and Joshua Schwartzstein

We consider a model of technological learning under which people "learn through noticing": they choose which input dimensions to attend to and subsequently learn about from available data. Using this model, we show how people with a great deal of experience may... View Details

Keywords: Perception; Behavior; Learning

October 2011 (Revised June 2013)
Case

Becton Dickinson: Opportunities and Challenges on the Road to the 'Envisioned Future'

By: Michael Beer and Russell A. Eisenstat

The case depicts a mission and values driven firm, how it was turned around, and its unique strategy of enabling others to succeed. View Details

Keywords: Corporate Strategy; Medical Devices and Supplies Industry

Video

Jorge Cárdenas Gutiérrez

Jorge Cárdenas Gutiérrez, former General Manager of the FNC, articulates the strategies he undertook to differentiate and add value to Colombian coffee products. View Details

25 Apr 2014
Video

Paul Viera - Making A Difference

March 2001 (Revised November 2001)
Case

Security Factors

By: Jay O. Light

A very successful entrepreneur who has built a factoring business in Atlanta is trying to decide how to sell this business. The issues are how to value the company and the strategy of selling. View Details

Keywords: Business Exit or Shutdown; Entrepreneurship; Negotiation; Strategy; Valuation; Atlanta