Publications

February 2011 (Revised December 2022)
Supplement

Houghton Mifflin Harcourt

By: Stuart C. Gilson and Sarah Abbott

One of the leading publishers of textbooks and other educational materials for the U.S. K-12 educational instruction market has suffered a dramatic decline in sales and profits in the wake of the 2008-2009 financial market crisis and economic recession, and it now... View Details

Keywords: Restructuring; Decisions; Economic Slowdown and Stagnation; Borrowing and Debt; Insolvency and Bankruptcy; Profit; Crisis Management; Goals and Objectives; Sales; Competition; Publishing Industry; United States

March 2023
Case

Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)

By: Linda A. Hill and Emily Tedards

In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details

Keywords: Innovation Leadership; Innovation Strategy; Organizational Design; Technology Industry; Advertising Industry; Information Technology Industry; United States

16 Dec 2021
News

Americans Don’t Trust the CDC. Here’s How to Change That with Omicron

March 1998 (Revised April 1998)
Case

Egon Zehnder International: Implementing Practice Groups

By: Michael Y. Yoshino, Carin-Isabel Knoop and Cate Reavis

Since its creation in 1964, executive search firm Egon Zehnder International (EZI) marketed its consultants as "generalists." As searches became more global and industry-specific in the 1990s, CEO Daniel Meiland decided the firm needed to offer specialized services. By... View Details

Keywords: Business Units; Global Strategy; Leadership; Brands and Branding; Service Operations; Organizational Structure; Consulting Industry; Service Industry

December 23, 2022
Article

What the World Cup Can Teach Business Leaders About Top Performers

By: Boris Groysberg, Sascha L. Schmidt, Abhijit Naik and Harry Krueger

Our people are our greatest source of competitive advantage." This sentiment is often heralded in companies by everyone from middle managers to HR professionals to CEOs. It is a great sound bite. The problem: It is not true—at least, not entirely. View Details

Keywords: Soccer; Performance; Business; Leadership; Competitive Advantage; Selection and Staffing; Talent and Talent Management

Find at Harvard

Read Now

01 Feb 2022
Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

where they would end up. She learned that setting a long-term ambition for the business was very helpful in enabling her to pivot the unit’s strategy at key moments. Having a hypothesis about the destination makes View Details

Keywords: by Lane Lambert

September 1999 (Revised June 2001)
Case

eBay, Inc.

By: Stephen P. Bradley and Kelley Porter

eBay was the world's largest and most popular person-to-person trading community on the Internet. In early 1999, the company was doing very well and seemed to have solved many of its early problems. However, on March 30, 1999, Amazon.com announced that it was entering... View Details

Keywords: Technological Innovation; Growth and Development Strategy; Marketing Strategy; Planning; Competition; Competitive Strategy; Competitive Advantage; Retail Industry; Web Services Industry

May 2021 (Revised June 2021)
Case

Zoom Video Communications vs. Microsoft Teams

By: Andy Wu

In June 2021, Zoom executives prepared for competition in the post-pandemic world. Zoom‘s breakthrough success in the previous year put the company in a position to set up many new opportunities going forward. At the same time, its success attracted competitors like... View Details

Keywords: Internet and the Web; Competition; Growth and Development Strategy

2003
Other Unpublished Work

The Development of the Cluster Concept—Present Experiences and Recent Developments

By: Christian H.M. Ketels

This review presents an overview of the current research on clusters and cluster-based economic development. It is organized in three parts: First, it takes a look at the conceptual foundations of the cluster approach, discussing the definition of clusters, the... View Details

Keywords: Growth and Development Strategy; Industry Clusters; Development Economics; Performance; Framework; Knowledge Sharing; Policy

Read Now

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

Because pricing is such a difficult and complex arena, it has confounded sales and marketing executives and scholars for centuries. In no other marketing element is the two-sided conflict and cooperation nature of the buyer-seller... View Details

Keywords: by Benson Shapiro; Manufacturing

March 2013
Article

From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America

By: Marion Fourcade and Rakesh Khurana

This article draws on historical material to examine the co-evolution of economic science and business education over the course of the twentieth century, showing that fields evolve not only through internal struggles but also through struggles taking place in adjacent... View Details

Keywords: Professions; Disciplines; Neo-Liberalism; Education; Economics; Finance; Society; United States

Find at Harvard

April 2007 (Revised June 2008)
Background Note

AmorePacific

By: Elie Ofek and Kerry Herman

Describes the dominant firm in the Korean cosmetics market up to the mid-2000s. Gives background on AmorePacific's historical evolution, its current brands, and the competition it faces from local and international players. Also provides information on the market... View Details

Keywords: History; Competition; Distribution Channels; Brands and Branding; Beauty and Cosmetics Industry; South Korea

November 1998 (Revised July 1999)
Case

Merrill Lynch's Acquisition of Mercury Asset Management

By: Andre F. Perold, Imran Ahmed and Randolph B Altschuler

In the Spring of 1998, Merrill Lynch faced an array of challenges and opportunities related to its global asset management business. The firm had recently completed its $5.3 billion cash acquisition of U.K.-based Mercury Asset Management, a transaction that made it one... View Details

Keywords: Acquisition; Asset Management; Currency; Financial Strategy; Global Strategy; Brands and Branding; Distribution; Production; Organizational Change and Adaptation; Retirement; Japan; Europe; United Kingdom

Find at Harvard

April 2008 (Revised March 2009)
Background Note

China's Financial Markets: 2007

Provides an overview of capital markets in mainland China in 2007, evaluating the up-to-date performance of key components of the markets, highlighting concerns as China strives to modernize its financial system to meet global competition and support its fast growing... View Details

Keywords: Economic Growth; Capital Markets; Financial Markets; Globalized Markets and Industries; Competition; China

06 Aug 2018
Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

knowledge—explicit and tacit. Explicit knowledge is something that is documented and is something we can search for. Maybe we look it up in a library, a recipe book, or an instruction manual for making something. As long as you can write... View Details

Keywords: by Sean Silverthorne; Manufacturing; Electronics

05 Jul 2022
What Do You Think?

Have We Seen the Peak of Just-in-Time Inventory Management?

(iStockphoto/aydinmutlu) Logistics issues have taken on unexpected and possibly unwanted “glamour” among those who study business and economics, thanks to the COVID-19 pandemic and its global aftermath. It’s a throwback to the days when... View Details

Keywords: by James Heskett; Manufacturing; Shipping; Transportation

December 1995 (Revised January 2008)
Case

Lenzing AG: Expanding in Indonesia

By: Debora L. Spar

In 1994, Lenzing AG, the world's largest rayon manufacturer, is deciding whether to expand production in South Pacific Viscose, its Indonesian subsidiary. Indonesia is a booming market for rayon, but management still has some concerns about the expansion. First, for... View Details

Keywords: Competition; Production; Expansion; Logistics; Manufacturing Industry; Indonesia