Publications

Find at Harvard

01 Jun 2010
News

Alumni Books

how companies use innovative business models to achieve transformational growth by fulfilling customer needs in current markets; serving new customers and creating new markets; and responding to shifts in... View Details

Keywords: mathematics; statistics; Finance

18 Apr 2005
Research & Ideas

Prosper with Multi-Channel Retailing

For decades, major retailers offered customers only two methods of purchasing: directly at the store or from catalogs sent through the mail. With the advent of the Internet, retail companies that offered only one or two channels suddenly... View Details

Keywords: by Julie Jette; Consumer Products; Retail

09 Aug 2004
Research & Ideas

A Diagnostic for Disruptive Innovation

revisit another. But the goal remains the same: Find the option that can set your company on the path to disruptive growth. Customer Diagnostic This diagnostic assesses customers in order to identify... View Details

Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring

16 Jun 2015
First Look

First Look: June 16, 2015

strategy. Without such a strategy, companies will have a hard time weighing the trade-offs of various practices-such as crowdsourcing and customer co-creation-and so may end up with a grab bag of approaches. They will have trouble... View Details

Keywords: Sean Silverthorne

Fast Answer

Market Maps

style="font-family:Arial,Helvetica,sans-serif;">Pitchbook Pitchbook Market Maps: Find Market Maps in the left-hand navigation Menu Click on Market Maps Search by keyword or browse by clicking View All Market Maps Click on a Market Map to drill down to segments and... View Details

16 Jan 2020
News

Helping California Wildfire Victims Rebuild

the process simpler,” Pechet told Forbes. The company is now managing the rebuild process for 150 victims of the California wildfires. The Homebound software, the article notes, “tracks 379 unique tasks that are common when building a home, allowing View Details

Keywords: Construction of Buildings; Construction

15 Apr 2020
News

How Sarah Kauss Built S’well

single-use plastic ones per year—enough to put her Million Bottle Project, which aims to eliminate 100 million plastic bottles by 2020, well ahead of schedule. “We’re trying to get our customers to covet this product that will help change... View Details

01 Dec 2001
News

Cable Gal

employees. She particularly likes to join the company's cable installers on their rounds, in order to get their feedback and to hear from customers firsthand. "My job is to facilitate, to keep things moving in the right direction,"... View Details

Keywords: Telecommunications; Information

Web

R and Python - Research Computing Services

instructions about software modules and used in combination with wrapper scripts in the terminal. All versions can be accessed via software modules and custom LSF submission scripts . Please note that R 3.5 cannot be used with RStudio... View Details

March 2011 (Revised August 2012)
Case

Groupon

By: Sunil Gupta, Ray Weaver and Dharmishta Rood

On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details

Keywords: Budgets and Budgeting; Customers; Entrepreneurship; Growth and Development; Marketing Channels; Competitive Strategy; Value Creation

April 2001
Teaching Note

Microsoft Carpoint

By: Jeffrey F. Rayport, Steven Silverman and William A. Sahlman

Teaching Note for (9-898-280). For book only - not listed on case. View Details

Keywords: Competitive Strategy; Internet and the Web; Service Delivery; Partners and Partnerships; Change; Customers; Web Services Industry

December 2000 (Revised March 2001)
Case

DoubleTwist, Inc.

By: Joseph L. Bower and Christina L. Darwall

John Couch, CEO of DoubleTwist, has transformed a software products company into an Internet application service provider, racing to provide databases and tools for those working to explore the human genome. Crafting strategy and building organizational capability are... View Details

Keywords: Growth Management; Product Development; Organizational Change and Adaptation; Corporate Strategy; Customization and Personalization; Information Technology Industry

February 1989
Background Note

Note on Attracting Stakeholders

By: Amar Bhide and Howard H. Stevenson

Acquiring resources--or to put it more broadly, attracting stakeholders--is a basic entrepreneurial task. While every enterprise needs employees, customers, suppliers, and financiers who are willing to risk their time and money, attracting these "stakeholders" to an... View Details

Keywords: Business Ventures; Customers; Entrepreneurship; Investment; Human Resources; Organizational Design; Business and Stakeholder Relations; Risk and Uncertainty

July 2004 (Revised July 2005)
Case

Activision: The 'Kelly Slater's Pro Surfer' Project

By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman

Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details

Keywords: Games, Gaming, and Gambling; Product Development; Customer Satisfaction; Projects; Business or Company Management; Product Launch; Marketing Strategy; Decision Choices and Conditions; Industry Structures; Innovation Strategy; Entertainment and Recreation Industry; United States