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  • 28 Jan 2015
  • Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

Republican presidential candidates, but the results could help many marketing teams decide how to allocate scarce resources between mass advertising and personal selling efforts, or, as the researchers call it, between the air war and the... View Details
Keywords: by Dina Gerdeman
  • 02 Oct 2013
  • What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

management of tensions caused by the simultaneous need for such things as short-term and long-term performance, the exploitation of existing ideas and the search for new ones, and the staffing and motivation of leadership teams with... View Details
Keywords: by James Heskett
  • 13 Mar 2012
  • First Look

First Look: March 13

independent films, including those not supported by the Sundance Labs. Thirty years after Sundance was founded, its top management team wonders whether the mission of Sundance would be best served by increasing and improving the supply of... View Details
Keywords: Sean Silverthorne
  • 29 Aug 2011
  • Research & Ideas

Decoding Insider Information and Other Secrets of Old School Chums

situations as well.” The decision to study alumni connections was borne of the professors' personal school ties: both received their PhDs in finance from the University of Chicago. In 2007, each landed a position in the Finance Unit at HBS, where they View Details
Keywords: by Carmen Nobel; Financial Services
  • 12 Jun 2012
  • First Look

First Look: June 12

Anand Piramal and his team sought to "democratize healthcare" in India through the development of a new service delivery model. If Henry Ford could build and deliver cars to everyone in the United States, Piramal thought, then... View Details
Keywords: Sean Silverthorne
  • 24 Oct 2006
  • First Look

First Look: October 24, 2006

first experience with POE systems, and the implementation team must determine how best to introduce the technology to the physicians and other personnel who will use it. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 24 Sep 2001
  • Research & Ideas

How To Be an Angel Investor

The people in the deal, including the entrepreneur, team members, investors, advisors, and any significant stakeholders. Business opportunity The potential business opportunity, which includes the business model, the size (which implies... View Details
Keywords: by David Amis & Howard Stevenson
  • 18 Jun 2001
  • Research & Ideas

When In-House Research Isn’t Enough

initiatives." As the research process progresses, outside factors continue to make their mark, including scientific advances licensed from academia and even product teams acquired and brought in from other firms. "All... View Details
Keywords: by Jim Aisner
  • 12 Feb 2001
  • Research & Ideas

Creating Value Across Borders

we've increasingly observed another phenomenon: ideas flowing back to the U.S. Take wireless technology in Europe, for example, where the standards are more uniform and advanced than they are here. I'm now advising a one-year field study View Details
Keywords: by Staff
  • 13 Aug 2024
  • Op-Ed

Can AI Save Physicians from Burnout?

Penny for Your Thoughts? For Big-Picture Ideas, the Right Pay Structure Matters How Humans Outshine AI in Adapting to Change Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge Feedback or ideas to share? Email the Working Knowledge View Details
Keywords: by Susanna Gallani, Lidia Moura, and Katie Sonnefeldt; Health
  • August 2022
  • Case

Atlanta Ransomware Attack (A)

By: Amit Goldenberg and Julian Zlatev
This case describes the March 2018 Ransomware attack on the information technology (IT) systems of the city of Atlanta and the response by Mayor Keisha Lance Bottoms and her administration. The case includes a brief background on Bottoms and her young administration at... View Details
Keywords: Crime and Corruption; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Ethics; Values and Beliefs; Government and Politics; Government Administration; Information Technology; Cybersecurity; Information Management; Leadership; Management; Crisis Management; Management Teams; Negotiation; Risk and Uncertainty; Social Psychology; Perception; Personal Characteristics; Perspective; Power and Influence; Society; Public Administration Industry; United States; Georgia (state, US); Atlanta
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  • October 2016
  • Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth
In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details
Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco
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  • 10 Oct 2007
  • First Look

First Look: First Look: October 10

Case 407-050 Gianna Angelopoulous-Daskalaki led the bidding organization that secured the 2004 Olympics for Athens and then later the preparations for those Games. Tracks her leadership style and how she and her team won the bid. After... View Details
Keywords: Martha Lagace
  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

team realized "how the firm's current strategy could be easily outmaneuvered and outperformed by a competitor that was not yet in the market." That provided the impetus for the firm to pursue the integrated e-business strategy... View Details
Keywords: by David Stauffer
  • 07 Apr 2003
  • Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

allowing him and his team to scan Xerox's technology base and identify investment opportunities that might otherwise have been missed. 38 This structure was called Xerox Technology Ventures (XTV). Fumbling the Future was published in... View Details
Keywords: by Henry Chesbrough
  • 05 Oct 2016
  • Research & Ideas

Why Don't More People Get Flu Shots at Work?

Economics; Brigitte C. Madrian, Aetna Professor of Public Policy and Corporate Management at the Harvard Kennedy School; and Gwendolyn I. Reynolds, with the National Bureau of Economic Research in Cambridge, MA. The team has completed... View Details
Keywords: by Roberta Holland; Health
  • 10 Nov 2015
  • First Look

November 10, 2015

Finally, new actors had entered the region such as governments, corporations, foundations, academic institutions, and NGO's to take a supporting role. In response, the Inter-American Development Bank (IDB) had created the ORP as a dedicated View Details
Keywords: Sean Silverthorne
  • 07 Dec 2010
  • First Look

First Look: Dec. 7

Simons. By posing these provocative questions, you identify critical gaps in your strategy execution processes, focus on the most important choices you must make, and understand what's at stake in each one. In this concise guide, Simons presents the seven key questions... View Details
Keywords: Sean Silverthorne
  • 30 Nov 2011
  • Research & Ideas

Only Capitalists Can Save Capitalism

Paine, who cofounded and served for five years as course head of Leadership and Corporate Accountability. "For example, I have in mind a course that would bring together students from HBS, Harvard Law School, and the Kennedy School to explore, as board members and as... View Details
Keywords: by Maggie Starvish
  • 23 Nov 2010
  • First Look

First Look: November 23

Massachusetts landfill. By summer 2010, Davis's team was poised to take the next big step in building a successful clean-tech company. It was time to take the company's technology to market, identify customers willing to pay, and scale... View Details
Keywords: Sean Silverthorne

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