Global Marketing - Publications - Faculty & Research

20 Feb 2013
Research & Ideas

Big Deal: Reflections on the Megamerger of American and US Airways

Business Administration and author of Creating Value through Corporate Restructuring: Case Studies in Bankruptcies, Buyouts, and Breakups As United States equity markets and corporate balance sheets continue their remarkable comeback from... View Details

Keywords: Re: Rosabeth M. Kanter & Stuart C. Gilson; Air Transportation

March 2011
Article

Cheaper Patents

By: Tom Nicholas

The 1883 Patents Act in Britain provides perspective for modern patent policy reforms because it radically changed incentives for inventors by reducing filing fees by 84 percent. Patents increased 2.5 fold after the reform, which was evenly distributed across the... View Details

Keywords: Patents; Global Range; Distribution; Demand and Consumers; Organizational Structure; Business Processes; Innovation and Invention; Innovation and Management; Policy; Governing Rules, Regulations, and Reforms; Fluctuation; Motivation and Incentives; Distribution Industry; United States; Great Britain

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07 Sep 2016
What Do You Think?

How Can the Threat of Networks Be Reduced?

created by errors in the original coding or "windows" for hackers intentionally left in the network code by agents hoping to use them later to access and sell information. Ramo describes the active global View Details

Keywords: by James Heskett

23 Mar 2016
Research & Ideas

Researchers Prove C-Suite Gender Gap—but Can’t Explain It

nation, Keloharju believes the findings are generalizable to other countries, including the United States. Widely cited for its management practices, Sweden has 24 companies on the Forbes Global 2000 list of largest companies in the... View Details

Keywords: by Carmen Nobel

08 Dec 2015
Research & Ideas

You Won't Make It If You Fake It

“Queen Elizabeth: Mystique of Theranos Founder Grows.” She received prestigious accolades, being named Presidential Ambassador for Global Entrepreneurship, youngest winner of the Horatio Alger Award, and one of Time’s 100 Most Influential... View Details

Keywords: by Bill George

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

occupation or possession by grant/gift, and tributary or chieftaincy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54766 Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging View Details

Keywords: Dina Gerdeman

10 Mar 2015
News

Women in Tech: Breaking the Digital Ceiling

coincided with both the rise of the home computer, marketed mainly as a toy for boys, and the rise of the male tech geek. This stereotype of a so-called brogrammer played an important role in the development of the now male-dominated tech... View Details

Keywords: April White

16 Sep 2015
News

Built for Speed

Arizona, give their CEO updates on their respective projects via video chat. There are more than a dozen reports, covering everything from marketing to engineering to HR. Some are brief, some—a disagreement over a potential... View Details

Keywords: Dan Morrell; Machinery Manufacturing; Manufacturing

01 Jan 2003
News

Greylock

Cablevision, and Tellabs (a maker of telecommunications products) in the late 1960s and 1970s to more recent investments such as Red Hat (a global provider of Linux and open-source technology), Internet Security Systems, online... View Details

April 2025
Case

Lisa Su and AMD (A)

By: Joshua D. Margolis, Matthew Preble and Dave Habeeb

This multimedia case study focuses on CEO Lisa Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused on the company’s culture,... View Details

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25 Apr 2023
News

Class of 2022 Startups Sweep Alumni New Venture Competition

Clubs News Clubs News In a first-ever result, all of the winners in the 2023 Alumni New Venture Competition (ANVC) hail from the same HBS class: the MBA Class of 2022. The ANVC finale, held virtually on March 22 and 23, brought eight View Details

Keywords: Margie Kelley

01 Sep 2010
News

Letters to the Editor

youÂ for “Show Me the Money” in the June issue, enriched as it was by theÂ considerable input from Raymond Baker (MBA ’60) of Global Financial Integrity. You are right: Everybody is against corruption. But Mr. Baker seems intent on doing... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance

19 May 2016
Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

markets, if a trader wants to purchase a bundle of shares, the market should tell the trader how much to pay. “We should think about how we can design interactions to achieve system-wide goals in social computing,” she said. Existing... View Details

Keywords: by Dina Gerdeman & Carmen Nobel

10 Jan 2005
Research & Ideas

The Knowledge Coach

another. When e-business burst on the scene, GE's CEO Jack Welch was impressed by the strategy adopted by the CEO of GE's Global Consumer Finance (GCF) division, who realized he was not up to speed in e-business. The CEO identified the... View Details

Keywords: by Dorothy Leonard & Walter Swap

01 Dec 2001
News

September 11: A Community Reflects

global community, one that represents and respects the best of our collective backgrounds and traditions and that is a living example of how people from all over the world can come together around a set of common values, and though not... View Details

Keywords: Susan Young;Deborah Blagg

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

disclose extensive financial information. Thus Koehn and her team had to search high and low to try to piece together Winfrey's business model and understand her company's revenues, costs, and competitive advantage in the crowded, rivalrous View Details

Keywords: by Martha Lagace; Media & Broadcasting; Consumer Products; Entertainment & Recreation

10 Mar 2021
News

New Releases: Alumni and Faculty Books, Podcasts

knew his response would set the tone for businesses everywhere that looked to GE—one of America’s biggest and most-heralded corporations—for direction. Over the next sixteen years, Immelt would lead GE through many more dire moments, from the View Details

Keywords: Margie Kelley; Publishing Industries (except Internet); Information

24 Sep 2020
News

The Race for a Vaccine

can cause pneumonia; it had previously only been recommended for children. (The recommendation was later softened when it became clear that vaccinating children naturally led to fewer cases in older adults.) But few believed that the underlying fundamentals of the... View Details

Keywords: April White; COVID-19; Scientific Research and Development Services

14 Mar 2019
News

The Merchant of Osaka

government is building on communitybased care models across the country—as are foreign governments, from Myanmar to Saudi Arabia. Oishi is an unlikely hero for the country’s health care crisis: a marketing expert pushing to enact sweeping... View Details

Keywords: Health, Social Assistance

01 Jun 2022
News

June 2022 Alumni and Faculty Books

research from Future Forum, a consortium by Slack, and global case studies from leading companies such as Levi Strauss & Co., Genentech, Royal Bank of Canada, and IBM, How the Future Works offers concrete solutions and practical steps for... View Details

Keywords: Publishing Industries (except Internet); Information

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