Publications

30 Aug 2016
First Look

August 30, 2016

viable business out of their groundbreaking technology. The case raises issues in entrepreneurship and B2B marketing such as analyzing economic value to the customer, designing optimal price metrics, aligning pricing with marketing... View Details

Keywords: Carmen Nobel

March 2017 (Revised May 2019)
Case

Marketing Transformation at Mastercard

By: Sunil Gupta, Srinivas K. Reddy and David Lane

Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders.... View Details

Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry

15 Dec 2023
News

Like-Minded

matter whether a business is directly in an ESG field, but that ESG elements should be integrated into its core value system and management strategy.” While MPower Partners continues to offer investment from... View Details

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

Litigation Strategy in EMC Corporation v. Donatelli (B) Supplements the (A) case. Purchase this case:https://hbsp.harvard.edu/product/318027-PDF-ENG Harvard Business School Case 218-020 Actera Group: View Details

Keywords: Dina Gerdeman

September 1987 (Revised October 1987)
Background Note

The Job of the General Manager

By: James L. Heskett

Describes elements of the job of the general manager that are addressed in the Management Policy and Practice course at the Harvard Business School. These include: 1) establishing strategic direction, 2) setting goals and managing standards of performance, 3)... View Details

Keywords: Experience and Expertise; Policy; Recruitment; Working Conditions; Managerial Roles; Resource Allocation; Mission and Purpose; Performance Evaluation; Strategy; Value

26 May 2016
News

Mary Callahan Erdoes, MBA 1993

woman on Wall Street, Erdoes leads a hugely complex global business “with an iron fist in a velvet glove,” as her boss, Jamie Dimon (MBA 1982), puts it. The eldest of four and the only daughter, Erdoes grew up in Wilmette, Illinois, where... View Details

Keywords: Susan Young; Monetary Authorities-Central Bank; Finance

16 May 2011
Research & Ideas

What Loyalty? High-End Customers are First to Flee

Businesses that offer their customers the highest levels of service might like to believe that all their efforts to pamper and please will pay off with an extremely loyal following. “Customers you might expect to be the most 'stuck' are... View Details

Keywords: by Julia Hanna

14 Jul 2023
Blog Post

Building a Culture of Awareness and Accountability in your Organization

Management, today Manso-Brown is a speaker, educator, and activist artist. Her art and educational workshops challenge and encourage people to have meaningful conversations about social justice. She has partnered with many offices throughout Harvard View Details

Keywords: All Industries

13 Mar 2018
First Look

March 13, 2018

best-in-class businesses for the rapidly evolving mobile ecosystem. Now, after nearly two frenetic years, he faces a slew of strategic questions. In which Hatch ventures should he continue to invest money... View Details

Keywords: Sean Silverthorne

01 Oct 1997
News

Donald J. Chiofaro

In 1981, one year after starting his own real-estate development company, Don Chiofaro undertook to build the largest office complex in Boston. "I knew just enough about the business to be dangerous," he recalls. "I quickly got into more... View Details

Keywords: Daniel Penrice

01 Oct 1996
News

Trading Up — Kenneth D. Brody (MBA 1971)

On a summer evening in 1991, after a small, invitation-only dinner in New York City, Ken Brody took aside the guest of honor for a private conversation. The longer the two men talked, the more Brody sensed he had found a kindred spirit. Like Brody -- a milkman's son... View Details

Keywords: Garry Emmons

27 Feb 2018
First Look

First Look at New Research and Ideas, February 27, 2018

stage entrepreneurial ventures. Given the inherent uncertainty surrounding a decision to invest in these ventures, prior research has found that experienced investors rely heavily on their investor gut feel—dynamic expertise-based... View Details

Keywords: Sean Silverthorne

18 Sep 2019
Op-Ed

WeWork—The IPO That Shouldn’t?

published in the company’s prospectus. The lessons to be found there are classic examples (and warnings to other IPO companies) of how not to frame a public offering. WeWork took advantage of being deemed an “emerging company” under the Jumpstart Our View Details

Keywords: by Nori Gerardo Lietz; Financial Services; Real Estate

12 Mar 2019
First Look

New Research and Ideas, March 12, 2019

consolidation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55801 March–April 2019 Harvard Business Review The Dual-Purpose Playbook By: Battilana, Julie, Anne-Claire Pache, Metin Sengul, and Marissa Kimsey... View Details

Keywords: Dina Gerdeman

November 2024 (Revised March 2025)
Case

Tim Ferriss: What Might This Look like If It Were Easy?

By: Reza Satchu and Denise Koller

In April 2024, writer-podcaster Tim Ferriss—celebrated as the “Oprah of audio” for his billion-download show and known for NYT-bestsellers like The 4-Hour Workweek—found himself at a crossroads. Despite generating a multi-million-dollar annual revenue with just three... View Details

Keywords: Transition; Personal Development and Career; Business Strategy; Decision Choices and Conditions; Philanthropy and Charitable Giving; Media and Broadcasting Industry