Publications

October 2022
Case

Pricing at Echosec Systems

By: Elie Ofek, Marco Bertini, Annelena Lobb and Alexis Lefort

This case follows the evolution of pricing strategy at Echosec Systems, a Canadian open source intelligence firm. The case provides information on pricing as the company grows and diversifies its product offerings. View Details

Keywords: Marketing Strategy; Product Positioning; Price; Product Development; Information Industry; Canada; United States

01 Jun 2016
News

Rethinking Housing in the Motor City

Detroit needs more housing, says developer John Rhea (MBA 1992). That’s a counterintuitive idea for most people who have driven the streets of that shrinking city, passing thousands of vacant homes and nearly abandoned neighborhoods.... View Details

Keywords: April White

Career Coach

Matt Spielman

Matt (Columbia ’94, HBS ’99) is the Founder and Managing Partner of Inflection Point Partners, an executive coaching and leadership development firm dedicated to igniting careers and energizing lives. Matt and his team at Inflection... View Details

Keywords: Consumer Products; Entertainment / Media; Entrepreneurship; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Sports; Technology; Venture Capital; Financial Services (All)

June 2009
Supplement

F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008

By: John A. Quelch

Professor John Quelch interviewed F. William McNabb, Chairman, Vanguard Group in April 2008 to review updates since the original case was published in 2004. View Details

Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry; United States

November 2001
Case

Charles Schwab Corp.: Introducing A New Brand

By: Rajiv Lal and David Kiron

As the financial services industry converges, how should Charles Schwab, widely known as a discount brokerage firm, position its brand? This case presents elements of the company's overall brand strategy--including brand assets, choice of target audience, and media... View Details

Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry

20 Aug 2014
News

With No Time to Lose

Avi Kremer (MBA 2007) A Network for Life “We were just a group of friends, bringing our skill sets from our jobs, to help Avi,” says Amy Yamner Jenkins (MBA 2006), who became very close to classmate Avi Kremer in the weeks after his diagnosis with ALS and helped him... View Details

Keywords: Margie Kelley

01 Sep 2013
News

Authentic Leadership

participation in six-member leadership development groups that are designed to bring students of diverse backgrounds together for intensive, personal discussions that offer them a transformational experience. "ALD helped me grow both... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2019
News

INK: The Lessons of Blitzscaling

produces great results in some cases is that when there’s a winner-take-all or a winner-take-most market, the first company to achieve critical scale becomes the enduring market leader. It ends up becoming what we call a Glengarry Glen... View Details

Keywords: Jen McFarland Flint

Profile

Claire Freidman

school, and have stuck with that plan while on campus. After graduation, I'm moving out to Los Angeles to work in strategy and business development for Warner Bros. Entertainment. If you had asked me on my first day at HBS where I hoped... View Details

Keywords: Entertainment / Media; Investment Management / Hedge Fund; Technology

July 1983 (Revised September 1986)
Case

Johnson Wax: Enhance (B)

After the initial ASSESSOR indicated problems in formulation, product position, and advertising copy, Enhance was modified and retested using ASSESSOR. Compares the new results as well as presenting teaching study data. Enhance is well below predicted share. Is the... View Details

Keywords: Product Positioning; Marketing Strategy; Advertising; Product Development; Beauty and Cosmetics Industry

14 Nov 2019
Book

Lifting the Lid on Turkey's Hidden Business History

Turkey’s economic development story has always been something of a black box for scholars to understand, perhaps in part because many of the most successful business enterprises there have been in family hands and largely closed to public... View Details

Keywords: by Sean Silverthorne

Career Coach

Martha Tassinari

Martha (HBS '94) has been an executive coach and career counselor at HBS since 2007. She has helped thousands of MBA students, Alumni and Executive Education participants (GMP, PLD, OPM, New Path) identify and reach their career and professional View Details

Keywords: Education; Entertainment / Media; Entrepreneurship; Venture Capital; Financial Services (All); Hospitality; Manufacturing; Publishing / Communications / Advertising; Retail; Clean Technology; Energy; Telecommunications; Technology

01 Jun 2003
News

Male Consumers as Man-of-Action Heroes

Thompson of the University of Wisconsin challenge this notion and develop a new model. Holt and Thompson posit that “the pinnacle of American manhood is the man–of–action hero who deftly combines emphasis added the strengths of... View Details

Keywords: Douglas; Holt; Publishing Industries (except Internet); Information

fall 2003
Article

Knowledge Spillovers and Growth in the Disagglomeration of the U.S. Advertising Agency Industry

By: Charles King III, Alvin J. Silk and Niels Ketelhohn

Keywords: Knowledge; Growth and Development; Advertising; Advertising Industry; United States

SSRN

Find at Harvard

June 2007
Case

Wal-Mart Mexico: Managing Multiple Formats

By: Rajiv Lal, Mark Rennella and David Lane

"On February 1, 2007, Wal-Mart Mexico (Walmex) CEO Eduardo Solorzano was preparing for a well deserved, two-week vacation on Mexico's Yucatan Peninsula. Things were going well. Wal-Mart Mexico, which consisted principally of six different retail formats, had been... View Details

Keywords: Business or Company Management; Growth and Development; Marketing Strategy; Retail Industry; Mexico

December 2018 (Revised January 2020)
Case

Husk Power: Scaling the Venture

By: Benjamin N. Roth, Joseph B. Lassiter III and Natalia Rigol

In January 2018, Manoj Sinha—founder and CEO of Husk Power—was contemplating raising $20 million to scale operations for a second time. From 2007 through 2013, Husk built 80 biomass waste plants that provided electricity to 250,000 villagers and shop owners spread... View Details

Keywords: Scaling; Energy; Entrepreneurship; Emerging Markets; Growth and Development Strategy; Energy Industry; India

01 Apr 2001
News

The Small Business Difference: How Smaller Companies Manage with Less

Slayton (MBA 1990) discussing the situation he faced in 1997 when he took over as president and CEO of a small company called MySoftware. The firm was a struggling Silicon Valley business that developed and sold software for a variety of... View Details

Keywords: Garry Emmons; Business Schools & Computer & Management Training; Educational Services

January 2008
Class Lecture

Billions of Entrepreneurs: The Yin and Yang of China and India (FSS)

By: Tarun Khanna

Two emerging nations, China and India, are on the move to wards economic development. They are entering the world economy on their own terms. China's model has received greater attention. India's is a diametrically different model-yin to China's yang-with different... View Details

Keywords: Development Economics; Entrepreneurship; Growth and Development Strategy; Emerging Markets; Business and Government Relations; China; India