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Show Results For
- All HBS Web
(10,177)
- People (64)
- News (3,257)
- Research (3,953)
- Events (24)
- Multimedia (60)
- Faculty Publications (1,368)
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- Web
The Field Method - MBA
involves learning by thinking, doing, and reflecting. Field Immersion Experiences for Leadership Development (FIELD) is a field course giving first-year students meaningful and numerous opportunities to act... View Details
- October 2020
- Article
What Goes Down When Advice Goes Up: Younger Advisers Underestimate Their Impact
By: Ting Zhang and Michael S. North
Common wisdom suggests that older is wiser. Consequently, people rarely give advice to older individuals—even when they are relatively more expert—leading to missed learning opportunities. Across six studies (N=3,445), we explore the psychology of advisers when they... View Details
Zhang, Ting, and Michael S. North. "What Goes Down When Advice Goes Up: Younger Advisers Underestimate Their Impact." Personality and Social Psychology Bulletin 46, no. 10 (October 2020): 1444–1460.
- Winter 2014
- Article
The Art of Strategic Renewal
By: Andy Binns, J. Bruce Harreld, Charles A. O'Reilly and Michael L. Tushman
In recent years, we have seen well-established companies such as Kodak, Blockbuster, Nokia, and BlackBerry pushed to the brink by smart competitors and changes in their industries. In each case, there were opportunities to act before a crisis engulfed the organization.... View Details
Keywords: Organizational Change and Adaptation
Binns, Andy, J. Bruce Harreld, Charles A. O'Reilly, and Michael L. Tushman. "The Art of Strategic Renewal." MIT Sloan Management Review 55, no. 2 (Winter 2014): 21–23.
Adventures of an IT Leader
Becoming an effective IT manager presents a host of challenges--from anticipating emerging technology to managing relationships with vendors, employees, and other managers. A good IT manager must also be a strong business leader. This book invites you to accompany new... View Details
- 25 Aug 2015
- Blog Post
Why an MD/MBA from HBS and HMS?
study at Harvard three times? Well, Harvard programs have expertise in just about any topic that I wanted to delve into. First, the medical school is surrounded by world-class hospitals that have virtually every specialty where I would... View Details
- April 2021
- Case
Distinct Software
By: Das Narayandas, Arijit Sengupta and Jonathan Wray
Distinct Software (disguised name), a global enterprise software company, is at an important point in its growth trajectory where the luster of its mantra of “grow and win at any cost” has dimmed with increasing competition and margin pressures. To help navigate its... View Details
Keywords: Artificial Intelligence; Marketing; Sales; Performance Productivity; Technological Innovation; AI and Machine Learning
Narayandas, Das, Arijit Sengupta, and Jonathan Wray. "Distinct Software." Harvard Business School Case 521-101, April 2021.
- 2021
- Working Paper
Does Who Helps You Impact Your Behavior? Examining the Effects of Social Interactions on Knowledge Sharing in Online Communities
By: Eunkwang Seo, Frank Nagle and Sonali K. Shah
Online communities provide vibrant forums for knowledge sharing and are increasingly being used by individual users and firms to source knowledge and create and capture value. Yet, there is much to learn about how the actions of community members affect other members,... View Details
Keywords: Online Communities; Knowledge Development; Innovation; Reciprocity; Knowledge Sharing; Networks; Innovation and Invention; Interpersonal Communication
Seo, Eunkwang, Frank Nagle, and Sonali K. Shah. "Does Who Helps You Impact Your Behavior? Examining the Effects of Social Interactions on Knowledge Sharing in Online Communities." Harvard Business School Working Paper, No. 21-026, August 2020. (Revised July 2021.)
- Web
College Students - MBA
least two years of professional work experience followed by two years in the HBS MBA Program. Learn More College Events We have many events throughout the year to explore our college offerings. Check out the... View Details
- Program
Agribusiness Seminar
carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method. Review Our Campus Health &... View Details
- Research Summary
Overview
By: Shunyuan Zhang
Professor Zhang uses machine learning to address marketing problems that have arisen within the nascent sharing economy. She conducts rigorous analyses of structured and unstructured data generated by new sharing economy platforms to address important issues emerging... View Details
- September 15, 2021
- Article
Improving Deconvolution Methods in Biology Through Open Innovation Competitions: An Application to the Connectivity Map
By: Andrea Blasco, Ted Natoli, Michael G. Endres, Rinat A. Sergeev, Steven Randazzo, Jin Hyun Paik, N.J. Maximilian Macaluso, Rajiv Narayan, Xiaodong Lu, David Peck, Karim R. Lakhani and Aravind Subramanian
A recurring problem in biomedical research is how to isolate signals of distinct populations (cell types, tissues, and genes) from composite measures obtained by a single analyte or sensor. Existing computational deconvolution approaches work well in many specific... View Details
Keywords: Deconvolution; Methods; Open Innovation Competition; Genomics; Research; Innovation and Invention
Blasco, Andrea, Ted Natoli, Michael G. Endres, Rinat A. Sergeev, Steven Randazzo, Jin Hyun Paik, N.J. Maximilian Macaluso, Rajiv Narayan, Xiaodong Lu, David Peck, Karim R. Lakhani, and Aravind Subramanian. "Improving Deconvolution Methods in Biology Through Open Innovation Competitions: An Application to the Connectivity Map." Bioinformatics 37, no. 18 (September 15, 2021).
- February 2016
- Teaching Note
Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired
By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
Following a successful military career as an Army Nurse, achieving rank as Major General, becoming the first female Acting Surgeon General of the Army, and the 22nd Chief of the Army Nurse Corps, Pollock developed a vested interest in improving the lives of the... View Details
Keywords: Health
- July 2010
- Supplement
Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
- April 2002
- Background Note
Reflections on the United Electric case discussion Persuasion, Induction, and Grounding in the Specifics
An MBA classroom discussion revealed the perils of learning in which "theories-in-use" are not challenged and suggests strategies for more reflective learning. Two groups of students presented their positions at a conceptual level without grounding their conceptual... View Details
Spear, Steven J. "Reflections on the United Electric case discussion Persuasion, Induction, and Grounding in the Specifics." Harvard Business School Background Note 602-146, April 2002.
- October 2003 (Revised January 2004)
- Exercise
Electric Maze Exercise, The
By: Amy C. Edmondson and Hanna Rodriguez-Farrar
This team-based exercise uses an educational tool called "The Electric Maze," developed by Interel Corp., to teach insights about the social and psychological challenges facing employees who must engage in collaborative learning. The tool is a grid-patterned rug with... View Details
Edmondson, Amy C., and Hanna Rodriguez-Farrar. "Electric Maze Exercise, The." Harvard Business School Exercise 604-046, October 2003. (Revised January 2004.)
- 30 Nov 2018
- Blog Post
8 Reasons the Section Experience is the Best Part About HBS
up to texts from each of my roommates. Each text contains only one character: a single letter. One says “F”, the other “G”. This is the day we find out our sections. Naturally, I’d be the last to find out, since I have a habit of sleeping in. I open the HBS portal and... View Details
- 17 Nov 2009
- First Look
First Look: Nov. 17
discoveries. The Irrational Economist challenges the conventional wisdom about how to make the right decisions in the new era we have entered. It reveals a profound revolution in thinking as understood by... View Details
Keywords: Martha Lagace
- Web
Podcast - Business & Environment
science to state and federal leadership roles. He highlights how the clean energy transition in the United States is being driven by public policy, community engagement, and new funding through the Bipartisan Infrastructure Law and the... View Details
- 2023
- Working Paper
The Customer Journey as a Source of Information
By: Nicolas Padilla, Eva Ascarza and Oded Netzer
In the face of heightened data privacy concerns and diminishing third-party data access,
firms are placing increased emphasis on first-party data (1PD) for marketing decisions.
However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details
Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships
Padilla, Nicolas, Eva Ascarza, and Oded Netzer. "The Customer Journey as a Source of Information." Harvard Business School Working Paper, No. 24-035, October 2023. (Revised October 2023.)