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Show Results For
-
All HBS Web
(10,110)
- People (64)
- News (3,231)
- Research (3,925)
- Events (24)
- Multimedia (60)
- Faculty Publications (1,353)
- 22 Dec 2020
- Blog Post
The Forward Fellowship Convinced Me That I Belong at HBS
Hi, my name is Heather Jackson, and I am not supposed to be at Harvard Business School. No, I don’t mean I was an ‘admissions mistake’ (though every single admit, myself included, has thought this countless times). I mean, by every...
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- February 2018 (Revised October 2019)
- Case
HubSpot and Motion AI: Chatbot-Enabled CRM
By: Jill Avery and Thomas Steenburgh
HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact...
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Keywords:
CRM;
Sales Management;
Customer Service;
Artificial Intelligence;
B2B Vs. B2C;
Business Marketing;
SaaS;
Marketing;
Marketing Strategy;
Brands and Branding;
Customer Focus and Relationships;
Sales;
Salesforce Management;
Technological Innovation;
Applications and Software;
Customer Relationship Management;
AI and Machine Learning;
Technology Industry;
Service Industry;
United States;
North America
Avery, Jill, and Thomas Steenburgh. "HubSpot and Motion AI: Chatbot-Enabled CRM." Harvard Business School Case 518-067, February 2018. (Revised October 2019.)
- July 2010 (Revised December 2011)
- Background Note
Marketing Analysis Toolkit: Pricing and Profitability Analysis
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability...
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Keywords:
Forecasting and Prediction;
Price;
Profit;
Management Analysis, Tools, and Techniques;
Marketing Strategy;
Demand and Consumers;
Measurement and Metrics;
Strategic Planning;
Mathematical Methods;
Retail Industry
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis." Harvard Business School Background Note 511-028, July 2010. (Revised December 2011.)
- Web
Executive Education - Leadership
Eliminate obstacles to growth by recognizing and overcoming challenges that arise as you take on broader leadership roles. Leading and Building a Culture of Innovation HBS Campus | 08–13 DEC 2024 Unleash your organization’s collective...
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- Web
Podcast - Business & Environment
agriculture. Today we continue our focus on decarbonizing agricultural products by focusing on lab-grown cotton. Luciano Bueno, founder and CEO of GALY, joins me today to talk about how his biomaterials start-up uses sugar to feed cells...
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- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
time. Our work is the first to apply machine learning for predicting real-time quantile forecasts in the airport. We focus on passengers’ connecting journeys, which have only been studied by few researchers....
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Keywords:
Dina Gerdeman
- Web
Podcasts - Managing the Future of Work
taking candid and anonymous 360-degree feedback, and playing it forward. Also, spreading the word via a generative AI avatar. Bonus episode: Introducing HBS's latest podcast, Think Big, Buy Small 14 AUG 2024 | Managing the Future of Work...
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- 01 Mar 2011
- First Look
First Look: March 1
costs. But to realize those benefits, the acquirer needs to achieve economies of scale by absorbing the target's resources into its operations. CEOs, who are often unrealistic about the performance boost from such acquisitions, must be...
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Keywords:
Sean Silverthorne
- Web
Research Community - Doctoral
may lead. Students study business in motion, with all the variables operating at once and, like the companies they study, are not limited by traditional academic boundaries. Students acquire knowledge and research skills leading to...
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- 2021
- Working Paper
Regulatory Approval and Expanded Market Size
By: Benjamin Berger, Amitabh Chandra and Craig Garthwaite
Regulatory review of new medicines is often viewed as a hindrance to innovation by increasing the hurdle to bring products to market. However, a more complete accounting of regulation must also account for its potential market expanding effects through quality...
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Keywords:
New Medicines;
Regulatory Approval;
Health Care and Treatment;
Research and Development;
Governing Rules, Regulations, and Reforms;
Markets;
Expansion;
Pharmaceutical Industry
Berger, Benjamin, Amitabh Chandra, and Craig Garthwaite. "Regulatory Approval and Expanded Market Size." NBER Working Paper Series, No. 28889, June 2021.
- Web
Students on the Job Market - Doctoral
introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. View Details
- 20 Oct 2015
- Blog Post
Alumni: Where Are They Now? Featuring Bryan Guerra...
Current Position: Assistant Director of Disruptive Strategy at HBX Current Location: Boston, MA Tell us what you're up to these days. I currently serve as the Assistant Director of Disruptive Strategy at HBX, Harvard Business School's online View Details
Keywords:
Technology
- October 2003 (Revised January 2004)
- Exercise
Electric Maze Exercise, The
By: Amy C. Edmondson and Hanna Rodriguez-Farrar
This team-based exercise uses an educational tool called "The Electric Maze," developed by Interel Corp., to teach insights about the social and psychological challenges facing employees who must engage in collaborative learning. The tool is a grid-patterned rug with...
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Edmondson, Amy C., and Hanna Rodriguez-Farrar. "Electric Maze Exercise, The." Harvard Business School Exercise 604-046, October 2003. (Revised January 2004.)
- 08 Dec 2021
- Blog Post
8 FAQs on the MBA Application
experience required? As the case method of learning used by our MBA program relies on exchanging perspectives, you must have two years of full-time work experience in a professional position in the public,...
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- 2016
- Book
Finding Purpose: Environmental Stewardship as a Personal Calling
By: Andrew J. Hoffman
Both thoughtful and thought-provoking, Finding Purpose aims to challenge our understanding of how humanity interacts with planet Earth, and our role within this. This book is an invitation: would you like to participate in one of the most important projects of...
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Hoffman, Andrew J. Finding Purpose: Environmental Stewardship as a Personal Calling. Routledge, 2016.
- May 2019
- Supplement
Kjell and Company: Motivating Salespeople with Incentive Compensation (D)
By: Doug J. Chung
Kjell & Company was a Swedish retail electronics chain. The company’s products consisted of home electronics and accessories. The company was noted for its excellent customer service and a fair “one-for-all” HR policy. Historically, the salespeople had been compensated...
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Keywords:
Salesforce Management;
Compensation and Benefits;
Motivation and Incentives;
Change Management;
Behavior;
Electronics Industry;
Sweden
Chung, Doug J. "Kjell and Company: Motivating Salespeople with Incentive Compensation (D)." Harvard Business School Supplement 519-096, May 2019.
- 11 Dec 2018
- Blog Post
Recap of the 4th Annual Women in Investing Summit
Accountancy from the University of Illinois. Roughly 200 attendees joined the Fourth Annual Women in Investing Summit on November 29th. It was powerful to be surrounded by a diverse group of women and men who were so passionate about...
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- Web
Named Fellowship Funds - Alumni
its programs while simultaneously enhancing learning for all by encouraging a wide range of perspectives that enrich peer-to-peer learning. Lee has been CEO of Prospect Medical Holdings Inc. and was founder...
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- Web
Women’s health is more than female anatomy and our reproductive system—it’s about unraveling centuries of inequities due to living in a patriarchal healthcare system. - Blog: Health Supplement
to uncover and rectify the impact of centuries of navigating a healthcare system that wasn’t built for us. By learning from the gaps and inequities that exist in status quo healthcare, we can build a...
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- Teaching Interest
Managing Human Capital: Keeping Hope Alive in Organizations (Not offered 2013-2014)
Managing Human Capital has been specifically designed to teach practical skills for the general manager who seeks to manage both other people and his or her own career with optimal effectiveness. Any and all students who believe they will need to effectively manage... View Details