Publications

01 Mar 2008
News

Faculty Books

in entrepreneurship, the historical origins of "born global" companies; the importance of networks in new international market development; the role of public policy in shaping cross-border entrepreneurial activity; and the effect of... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

June 2009
Supplement

F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008

By: John A. Quelch

Professor John Quelch interviewed F. William McNabb, Chairman, Vanguard Group in April 2008 to review updates since the original case was published in 2004. View Details

Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry; United States

November 2001
Case

Charles Schwab Corp.: Introducing A New Brand

By: Rajiv Lal and David Kiron

As the financial services industry converges, how should Charles Schwab, widely known as a discount brokerage firm, position its brand? This case presents elements of the company's overall brand strategy--including brand assets, choice of target audience, and media... View Details

Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry

11 Mar 2001
Research & Ideas

Wired and Black: Focus on Careers

New economy companies may be moving at the speed of light, but they still need managers who can get the job done, according to career development experts who spoke at the African-American Student Union conference, "The Digital... View Details

Keywords: by Carrie Levine

01 Apr 2002
News

HBS Press Books in Brief

HBS Press Books in Brief Total Access: Giving Customers What They Want in an Anytime, Anywhere World. Regis McKenna, the renowned "father of high-tech marketing," sets forth a new marketing paradigm in which machines and networks do most... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

16 Nov 2021
Blog Post

How HBS Supported My Career Transitions During and After Graduation

experience finding your first post-HBS job? Entering the job market in the summer of 2020 at the height of the pandemic was quite challenging. Nevertheless, I am very grateful for the resources HBS provided me both inside and outside the... View Details

01 Jun 2003
News

Male Consumers as Man-of-Action Heroes

Thompson of the University of Wisconsin challenge this notion and develop a new model. Holt and Thompson posit that “the pinnacle of American manhood is the man–of–action hero who deftly combines emphasis added the strengths of... View Details

Keywords: Douglas; Holt; Publishing Industries (except Internet); Information

03 Aug 2016
What Do You Think?

How Can We Hold the “Leadership Industry” Accountable?

training they provide, market pressures, corporate governance shortcomings, and even the nature of leadership itself. John led the charge by saying, “Having taught within business schools for 20 years, I’ve had instructors talk about... View Details

Keywords: by James Heskett; Education

01 Mar 2012
News

FIELD 2: Global Intelligence

Watch the thinking that underpins HBS’s new field method of study Investing in HBS Great Expectations Model Teamwork Donor Spotlight Balanced Scorecard and Beer Game Go High-Tech FAQ For the second module of FIELD (Field Immersion Experiences for Leadership... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

03 Mar 2014
Research & Ideas

Facebook’s Future

however, before the two trends converge, and we will start broadcasting personal information automatically as we go through our day. As soon as Facebook develops appropriate algorithms to deliver the right social information to the right... View Details

Keywords: by Mikolaj Piskorski

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

Lauder, founded Estée Lauder Cosmetics. By the time she retired from public life in the mid-1990s, this company had become one of the largest cosmetics manufacturers in the world and was recognized as one of the leading players in the global View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

fall 2003
Article

Knowledge Spillovers and Growth in the Disagglomeration of the U.S. Advertising Agency Industry

By: Charles King III, Alvin J. Silk and Niels Ketelhohn

Keywords: Knowledge; Growth and Development; Advertising; Advertising Industry; United States

SSRN

Find at Harvard

14 Sep 2009
Research & Ideas

Understanding Users of Social Networks

Only difference: Piskorski has spent years studying users of online social networks (SN) and has developed surprising findings about the needs that they fulfill, how men and women use these services differently, and how Twitter—the newest... View Details

Keywords: by Sean Silverthorne; Advertising; Publishing

December 2018 (Revised January 2020)
Case

Husk Power: Scaling the Venture

By: Benjamin N. Roth, Joseph B. Lassiter III and Natalia Rigol

In January 2018, Manoj Sinha—founder and CEO of Husk Power—was contemplating raising $20 million to scale operations for a second time. From 2007 through 2013, Husk built 80 biomass waste plants that provided electricity to 250,000 villagers and shop owners spread... View Details

Keywords: Scaling; Energy; Entrepreneurship; Emerging Markets; Growth and Development Strategy; Energy Industry; India

March 2001 (Revised September 2005)
Case

Madison Avenue: Digital Media Services (C)

By July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the company had taken several initiatives to redesign its internal processes so that the firm could continue to grow,... View Details

Keywords: Service Operations; Digital Marketing; Product Development; Growth and Development Strategy; Advertising Industry