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Show Results For
- All HBS Web
(5,227)
- People (7)
- News (635)
- Research (4,077)
- Events (13)
- Multimedia (7)
- Faculty Publications (2,875)
- Web
Doing Business with China 2035: Navigating Uncertainty - Course Catalog
while still responding to ever-changing policy directions in Beijing, Washington, and Europe. Our course will examine case studies of firms that have faced these challenges and will equip students with strategies for managing geopolitical... View Details
- Web
From the Director | Baker Library | Bloomberg Center | Harvard Business School
their products and services and ensure they were perceived in positive ways. The emerging field of corporate public relations offered tools and strategies to help diverse industries influence public opinion... View Details
- 25 Feb 2020
- News
In My Humble Opinion: Mr. Coffee
Courtesy Peet’s Courtesy Peet’s Ketchup. Potato chips. Chewing gum. Coffee. “These are products that everyone can relate to, that people understand,” says Casey Keller (MBA 1989), a longtime executive in consumer-packaged goods with... View Details
Keywords: Julia Hanna
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
personality.” So how do firms increase the likelihood that their ads will go viral? For starters, they need to prioritize entertainment over facts and figures. To paraphrase an old campaign, these are not your father's Oldsmobile ads. "People no longer want a lot of... View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
perspective. "I'd never actually heard a product speak," he recalls. "It was like listening to a can of Coca-Cola explain how it would like to be marketed." That initial encounter inspired Deighton to write... View Details
- 01 Apr 1996
- News
New Releases
text introducing risk-reducing strategies such as hedging, portfolio diversification, insurance, and derivative market mechanisms. In addition, the book trains the reader in relevant methodologies, including exposure analysis, the capital... View Details
- 01 Dec 2014
- News
Creating the Shopping Experience of the Future
product developer and marketer, and self-proclaimed “child of curiosity”—has to sell Glass itself to a public that still seems uncertain about both its logistics and its usefulness. Google Glass has the lofty goal of “enhancing humanity... View Details
- 01 Dec 2012
- News
Taking Time to Make Time
eyeshades) to dealing with employees' mistakes ("No matter how spectacularly the project flopped, don't attack the person"). Classic productivity books often focus on time management, but Extreme View Details
Keywords: Time management
- 01 Jun 2012
- News
Made in the USA
heavily in quality control and state-of-the-art equipment, a strategy that has helped him fend off competitors. A case in point is a Chinese company that launched a product similar to Aquamesh in 2000. “They... View Details
- September 2000 (Revised July 2001)
- Case
Chapters.ca
By: Michael J. Roberts, Rajiv Lal and Walter J. Salmon
Describes the challenges facing the online site associated with Canada's largest bricks-and-mortar bookseller. Presents a variety of lenses for examining the economic model of the online versus traditional book-selling business, and asks students to identify the... View Details
Keywords: Marketing Strategy; Internet and the Web; Business Model; Entrepreneurship; Product Marketing; Business Strategy; Technological Innovation; Canada
Roberts, Michael J., Rajiv Lal, and Walter J. Salmon. "Chapters.ca." Harvard Business School Case 801-158, September 2000. (Revised July 2001.)
- 01 Jun 2024
- News
The Exchange: Chance Encounters
Assistant Professor Maria Roche and Associate Professor Andy Wu; image by John Ritter Late one day in the fall of 2021, as she was packing up to head home, Assistant Professor Maria Roche bumped into Andy Wu, a colleague in the Strategy... View Details
Keywords: Jen McFarland Flint
- 01 Dec 2016
- News
Alumni Books of 2016
Making Strategy Work Using the Balanced Scorecard by Sanjiv Anand (AMP 163, 2002) (Wiley) This is a hands-on guidebook for making strategy work with effective Balanced Scorecard design, deployment, and... View Details
- July–August 2014
- Article
Unlock the Mysteries of Your Customer Relationships
By: Jill Avery, Susan Fournier and John Wittenbraker
Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to personalize and manage those relationships. With this new power comes a new challenge: people now expect companies... View Details
Keywords: Brand Management; CRM; Brands and Branding; Marketing; Marketing Strategy; Customer Focus and Relationships; Customer Relationship Management; Consumer Products Industry; Consumer Products Industry; United States
Avery, Jill, Susan Fournier, and John Wittenbraker. "Unlock the Mysteries of Your Customer Relationships." Harvard Business Review 92, nos. 7/8 (July–August 2014): 72–81.
- 04 May 2010
- First Look
First Look: May 4
We propose that firms' corporate governance and firms' strategic business activities within an industry are interlinked. By conducting a simultaneous economic analysis of business strategy and corporate governance, scholars can better... View Details
Keywords: Martha Lagace
- 08 Aug 2018
- Blog Post
Hands-on Experience in Hospitality
bottleneck” and “how can we improve the capacity of our production in the kitchen” came to mind. Likewise, my experience with the housekeeping and room cleaning staff reminded me of discussions from the first year about company culture... View Details
Keywords: Hospitality
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
Capital Tech Opportunities who invests in B2B software companies in the late-stage growth phase. Hopkins cites an example that was brought to life in a case discussion attended by the protagonist, a founder of a company who had placed his View Details
Keywords: Jennifer Gillespie
- December 2021
- Case
Zoetis
By: David E. Bell, Damien McLoughlin and Natalie Kindred
- 18 Feb 2015
- First Look
First Look: February 18
situations. Filled with stories of people facing a range of challenges, from going on job interviews to asking someone out; scientific research on how our bodies change our minds; and revolutionary strategies like "power... View Details
Keywords: Sean Silverthorne
- May 2022
- Supplement
Maestro Pizza (B): The Competition Awakens
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Saudi Arabia; Middle East
Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (B): The Competition Awakens." Harvard Business School Supplement 722-400, May 2022.
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
have an experience and learn about products, but now that can be decoupled from the act of taking possession of a product because there are better and cheaper ways of doing that. Malls are going to increasingly transform into places for... View Details