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Show Results For
- All HBS Web
(5,236)
- People (7)
- News (633)
- Research (4,092)
- Events (13)
- Multimedia (7)
- Faculty Publications (2,889)
- Web
2025 Reunion Presentations - Alumni
billion jobs will undergo significant transformation due to technology within the next decade. Notably, the ability to adapt to these evolving occupational demands varies widely among firms and countries, exerting substantial influence on View Details
- Web
Activating a Legion of People | Social Enterprise | Harvard Business School
a corporate philanthropy objective and the work a nonprofit can carry out locally, nationally, and internationally. I worked on translating social service programs into an investment product such that a sophisticated funder can look at it... View Details
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
strategies for a youth-oriented dot-com, who better to ask than a roomful of bright kids, especially kids with HBS in their genes? During reunions last June, HBS assistant professor Tom Eisenmann did just that when he conducted a... View Details
- January 2000 (Revised March 2004)
- Case
Officenet (A): Making Entrepreneurship Work in Argentina
Describes the creation and financing of Officenet, an office supply distributor in Argentina. The company serves the business-to-business market through a catalog (combined with phone orders) and also through an Internet-based catalog. Officenet is a pioneer in both... View Details
Keywords: Internet and the Web; Entrepreneurship; Business Startups; Growth and Development Strategy; Consumer Products Industry; Consumer Products Industry; Argentina
Kuemmerle, Walter, and William J. Coughlin Jr. "Officenet (A): Making Entrepreneurship Work in Argentina." Harvard Business School Case 800-238, January 2000. (Revised March 2004.)
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
To illustrate how Cisco uses these three layers, Cunningham cites a hypothetical example. Assume that for a given year, the average score for product reliability has slipped a bit. Drilling down to the bottom two layers of data, Cisco... View Details
Keywords: by Jean Ayers
- Profile
Jonathan Evans
greater fluency in the integrative work critical to creating cutting-edge products with sound strategy and management. And it has also underscored a deep humility for the potency of teamwork to drive impact.... View Details
- 29 Aug 2017
- Blog Post
3 Insights from My First Year at HBS
business in emerging markets based during my Tanzania consulting engagement (and broader personal experiences). It was well received by both my classmates and professors. 2. I Learned about Purpose Driven Leadership During our leadership, marketing, View Details
- Student-Profile
Rohan Kekre
financial system. The next two years were an incredible learning opportunity, as I got to serve financial services clients reevaluating business strategy in an extremely challenging economic environment. The experience made me interested... View Details
- 01 Mar 2005
- News
Answering the Call
than being a small extension of the product line, offering an uncoated product could change the company’s entire market capability. And it would mean big changes for the sales force. One thing I like to do... View Details
- November 2019
- Supplement
United Technologies Corp.: Are the Parts Worth More Than the Whole?
By: Benjamin C. Esty and Daniel Fisher
After spending more than 50 years creating a diversified industrial conglomerate that Fortune Magazine described as “arguably the most profitable conglomerate in America” in 2014, UTC’s CEO Greg Hayes was under pressure from activist investors (Dan Loeb and Bill... View Details
Keywords: Corporate Strategy; Business Conglomerates; Financial Management; Corporate Governance; Organizational Structure; Diversification; Valuation; Investment Activism; Financial Strategy; Investment Funds; Value Creation; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; United States
- Web
From the Director | Baker Library | Bloomberg Center | Harvard Business School
their products and services and ensure they were perceived in positive ways. The emerging field of corporate public relations offered tools and strategies to help diverse industries influence public opinion... View Details
- 25 Feb 2020
- News
In My Humble Opinion: Mr. Coffee
Courtesy Peet’s Courtesy Peet’s Ketchup. Potato chips. Chewing gum. Coffee. “These are products that everyone can relate to, that people understand,” says Casey Keller (MBA 1989), a longtime executive in consumer-packaged goods with... View Details
Keywords: Julia Hanna
- 01 Oct 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
corporations and governments alike need to focus on. Consequently, the career opportunities for MBAs are now unlimited- you can shape sustainability strategy at traditional companies and banks, drive View Details
Keywords: Energy / Cleantech
- 01 Jun 2012
- News
Made in the USA
heavily in quality control and state-of-the-art equipment, a strategy that has helped him fend off competitors. A case in point is a Chinese company that launched a product similar to Aquamesh in 2000. “They... View Details
- 12 Oct 1999
- Research & Ideas
Value Judgments: Business Ethics Across Borders
several years ago in Asian Business magazine's annual most admired companies survey, Siam Cement Group (SCG) was one of the first firms in Thailand to develop its own written code of ethics. SCG's philosophy is rooted in the Buddhist concept of fairness and also... View Details
Keywords: by Judith A. Ross
- 21 Mar 2024
- News
OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC
sorts of negative consequences,” Toplansky says. “My point was that this is a critical part of future business strategy.” He described six different business strategies where AI—through predictive analytics and automation—will that make... View Details
Keywords: Margie Kelley
- June 2014
- Article
Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims
By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Consumer Products Industry; Consumer Products Industry
Heckler, Susan E., Kevin L. Keller, Michael J. Houston, and Jill Avery. "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims." Journal of Marketing Communications 20, no. 3 (June 2014): 176–196.
- March 2004 (Revised March 2005)
- Case
Oscar de la Renta
By: Bharat N. Anand, Elizabeth Lea Carpenter and Samhita Patwardhan Jayanti
Over three decades, Oscar de la Renta (ODLR) had established itself as one of the premier luxury brands in America. Its mainstay business had always been producing and marketing high-priced, couture/ready-to-wear luxury goods. Now, in September 2003, it faced a series... View Details
Keywords: Business Conglomerates; Borrowing and Debt; Growth and Development Strategy; Brands and Branding; Production; Family Ownership; Luxury; Competition; Diversification; Expansion; United States
Anand, Bharat N., Elizabeth Lea Carpenter, and Samhita Patwardhan Jayanti. "Oscar de la Renta." Harvard Business School Case 704-490, March 2004. (Revised March 2005.)
- 13 Dec 2011
- First Look
First Look: Dec. 13
Cases & Course MaterialsAQR's DELTA Strategy (A) Daniel B. Bergstresser, Lauren H. Cohen, Randolph B. Cohen, and Christopher J. MalloyHarvard Business School Case 212-038 In the summer of 2008, AQR Capital Management was considering... View Details
Keywords: Sean Silverthorne
- Web
Doing Business with China 2035: Navigating Uncertainty - Course Catalog
while still responding to ever-changing policy directions in Beijing, Washington, and Europe. Our course will examine case studies of firms that have faced these challenges and will equip students with strategies for managing geopolitical... View Details