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  • August 2021
  • Case

Wymsee

By: Julia Austin, Sarah Mehta and Tom Quinn
Wymsee was a company that aimed to develop a mobile application (app) that would allow television audience members to identify and purchase clothing or accessories worn by characters in the program they were watching, with the Wymsee founders taking a percentage of... View Details
Keywords: Business Model; Business Plan; Business Startups; Film Entertainment; Television Entertainment; Technological Innovation; Knowledge Acquisition; Product Positioning; Opportunities; Adaptation; Mobile Technology; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Technology Industry; United States; New York (city, NY)
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  • August 2021
  • Teaching Note

DigiPlex: Ante-Up or Cash Out

By: Josh Lerner
Teaching Note for HBS Case No. 821-080. View Details
Keywords: Venture Capital; Private Equity
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  • August 2021
  • Supplement

Dirk Nowitzki: Changing the Game

By: Boris Groysberg
NBA Superstar Dirk Nowitzki was unsure whether the 2018–2019 season would be his last as an NBA player. He had not faced such uncertainty since 1998, when he had navigated a difficult decision regarding the timing of his move to the NBA. He also did not know what he... View Details
Keywords: Career Decisions; Career Journey; ＂Sports Organizations,; Mentoring; Retirement; Sports; Performance; Training; Personal Development and Career; Decision Making; Talent and Talent Management; Sports Industry; United States
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  • Article

Making Small Farms More Sustainable—and Profitable

By: Lino Dias, Robert S. Kaplan and Harmanpreet Singh
Smallholder farms provide a large proportion of food supply in developing economies, but 40% of these farmers live on less than U.S.$2/day and their deforestation produces environmental degradation. With a rapidly growing global population, it is imperative to improve... View Details
Keywords: Small Farms; Sustainable Agriculture; Agribusiness; Developing Countries and Economies; Environmental Sustainability
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  • August 2021
  • Teaching Note

Air Products' Pursuit of Airgas

By: Charles C.Y. Wang and Paul M. Healy
Teaching Note for HBS Case Nos. 116-024, 116-025, 118-080, and 118-081. View Details
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  • August 2021
  • Supplement

Airgas Valuation Instructor

By: Charles C.Y. Wang
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  • August 2021
  • Supplement

Airgas Valuation Student

By: Charles CY Wang
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  • August 2021
  • Technical Note

Brand You: Crafting Your Personal Brand

By: Jill Avery and Rachel Greenwald
Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a... View Details
Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication
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  • August 2021
  • Teaching Note

Yale University Investments Office: November 2020

By: Josh Lerner
Teaching Note for HBS Case No. 821-074. View Details
Keywords: Venture Capital; Private Equity; University Endowment; Asset Allocation; Connecticut
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  • August 2021 (Revised October 2024)
  • Background Note

A Note on Design Thinking

By: Alan MacCormack, Caroline M. Elkins, Allison H. Mnookin, Leonard A. Schlesinger and Joyce J. Kim
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  • August 2021
  • Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane
Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details
Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry
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  • August 2021 (Revised February 2024)
  • Case

Perfect Diary (完美日记)

By: Shunyuan Zhang and Sunil Gupta
Jinfeng (David) Huang founded Yatsen Holding Limited in 2016 and launched the first direct-to-consumer (DTC) cosmetic brand, Perfect Diary, in 2017. Perfect Diary used social influencers or key opinion leaders (KOL) to successfully build brand awareness and to grow... View Details
Keywords: Direct-to-consumer; Social Influencers; Marketing; Digital Marketing; Competitive Strategy; Brands and Branding; Expansion; Beauty and Cosmetics Industry; Asia
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  • August 2021
  • Case

Precision Paint Co.

By: Iavor I. Bojinov, Chiara Farronato, Janice H. Hammond, Michael Parzen and Paul Hamilton
Describes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case. View Details
Keywords: Regression; Prediction; Forecasting; Data Science; Analysis; Forecasting and Prediction
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  • August 19, 2021
  • Article

How to Build a Life: Fake Forgiveness Is Toxic for Relationships

By: Arthur C. Brooks
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  • August 2021 (Revised August 2023)
  • Case

Launching Casabe: Matching a Founder's Vision with Growth Capital

By: Emily R. McComb
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  • August 2021
  • Supplement

Wirecard: The Downfall of a German Fintech Star

By: Jonas Heese
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  • August 2021
  • Case

Yummy: Delivering Value to Venezuela

By: Ayelet Israeli, Jenyfeer Martinez Buitrago and Carla Larangeira
By June 2021, Yummy had become Venezuela’s first and largest food delivery app and last-mile logistics company. In Caracas, the nation’s capital, Yummy held a 55% market share, while operations in other cities had already started to take place, including in three of... View Details
Keywords: Internet and the Web; Health Pandemics; Business Startups; Growth and Development Strategy; Expansion
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  • August 2021
  • Teaching Note

Etsy: Crafting a Turnaround to Save the Business and Its Soul

By: Ranjay Gulati and Bradley Turner
Teaching Note for HBS Case No. 821-092. View Details
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  • August 2021
  • Supplement

Shorefast: A Strange and Familiar Way to Reimagine Capitalism: Zita Cobb, Founder and CEO

By: Brian Trelstad
Video Supplement for HBS Case No. 320-098. In 2006, Zita Cobb and two of her brothers, Alan Cobb and Tony Cobb, native Newfoundlanders, launched Shorefast to help grow another leg of Fogo Island’s economy. Like so many rural communities, Fogo Island’s fate was tied... View Details
Keywords: Place Making; Nonprofit; Hotel; Economic Development; Tourism; Social Entrepreneurship; Nonprofit Organizations; Development Economics; Economic Systems; Tourism Industry; Canada
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  • August 2021
  • Supplement

The London 2012 Olympic Games Video Supplement

By: John T. Gourville
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