New Product Diffusion - Publications - Faculty & Research

09 Feb 2010
First Look

First Look: Feb. 9

under plausible assumptions regarding this altruism and the reaction of consumers to firms that demonstrate insufficient altruism, existing firms (or brands) can face a larger demand for new products than... View Details

Keywords: Martha Lagace

15 Dec 2009
First Look

First Look: Dec. 15, 2009

for the launch by an unknown start-up, considering the wisdom of taking a B2C rather than B2B approach with a novel technology, and using analogous products to forecast demand and sales for a new technology.... View Details

Keywords: Martha Lagace

11 Sep 2007
First Look

First Look: September 11, 2007

Limited was facing significant pricing pressure in their cash cow business, that primarily consisted of manufacturing Active Pharmaceutical Ingredients (APIs). To combat this commoditization, Biocon's leadership had chosen an innovation-led strategy. This View Details

Keywords: Martha Lagace

August 2014 (Revised March 2015)
Case

Molycorp: Issuing the 'Happy Meal' Securities (B)

By: Benjamin C. Esty and E. Scott Mayfield

Molycorp, the Western hemisphere's only producer of rare earth minerals, was in the middle of a $1 billion capital expansion in its effort to become a vertically integrated supplier of rare earth minerals, oxides, and metals. After reporting lower than expected... View Details

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September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

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11 Mar 2008
First Look

First Look: March 11, 2008

the East and the Pacific Northwest. However, the recent expansion in ethanol production is changing the pattern of grain flow along with stimulating the local farm economy. SDWG's management and producer board must decide how to continue... View Details

Keywords: Martha Lagace

16 Sep 2008
First Look

First Look: September 16, 2008

"pushing" one, or more, of four brand new businesses with considerable potential in the development pipeline to the market sooner; (2) allocating more resources to six new View Details

December 2007 (Revised September 2011)
Case

Global Knowledge Management at Danone (A)

By: Amy C. Edmondson, Bertrand Moingeon, Vincent Marie Dessain and Ane Damgaard Jensen

This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details

Keywords: Decision Choices and Conditions; Employee Relationship Management; Knowledge Management; Knowledge Sharing; Social and Collaborative Networks; Expansion; Consumer Products Industry; France

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Web

2024 Reunion Presentations - Alumni

session, Professors Matthew Weinzierl and Debora Spar will share their approach on making sense of political shifts and integrating current events into their courses. They will also provide updates on evolving the curriculum through new... View Details

December 2017
Supplement

Bega Cheese: Bidding to Bring Vegemite Back Home

By: Benjamin C. Esty and Lauren G. Pickle

In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands (Vegemite—the iconic Australian spread,... View Details

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10 Sep 2001
Research & Ideas

Do You Have Change Fatigue?

that Kanter calls IKIWISI (I'll know it when I see it). She compares it to improvisational theatre: you make the best judgment you can in the moment and remain prepared to adjust to whatever new conditions arise. "Personally, I hate... View Details

Keywords: by Nick Morgan

April 2021
Case

Distinct Software

By: Das Narayandas, Arijit Sengupta and Jonathan Wray

Distinct Software (disguised name), a global enterprise software company, is at an important point in its growth trajectory where the luster of its mantra of “grow and win at any cost” has dimmed with increasing competition and margin pressures. To help navigate its... View Details

Keywords: Artificial Intelligence; Marketing; Sales; Performance Productivity; Technological Innovation; AI and Machine Learning

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22 Jul 2008
First Look

First Look: July 22, 2008

Services (revised) Authors:Robert S. Huckman, Bradley R. Staats, and David M. Upton Abstract Much of the literature on team learning views experience as a unidimensional concept captured by the cumulative production volume of, or the... View Details

Keywords: Martha Lagace

21 May 2007
Research & Ideas

Fixing the Marketing-CEO Disconnect

of each segment is changing, and how the company's products and services address the needs of each segment. The product was developed by Gail McGovern, a professor of management practice, and John Quelch,... View Details

Keywords: by Sean Silverthorne

04 Feb 2016
Blog Post

Meet the HBS Tech Club

and jointly hosted workshops is quite easy for student clubs around the city to do. We also have a Wednesday night speaker series featuring movers and shakers in tech, a variety of student treks to the Bay Area, New York, and parts of... View Details

17 Dec 2008
Lessons from the Classroom

‘Ted Levitt Changed My Life’

writing." Levitt deployed that power again and again in his books and numerous HBR articles, including "The Globalization of Markets." In it, he described "a new commercial reality—the emergence of global markets for... View Details

Keywords: by Julia Hanna; Education; Retail

June 2010 (Revised January 2011)
Case

Scientific Glass Incorporated: Inventory Management

By: Steven C. Wheelwright and William Schmidt

Scientific Glassware is a fast-growing, privately held company that provides specialized glassware for laboratory and research facilities. Excess inventory is tying up extra capital needed to fund the company's expansion plans. The newly hired Manager of Inventory... View Details

Keywords: Inventory Control; Inventory Management; Materials Management; Order Processing; Warehousing; Salesforce Management; Logistics; Operations; Order Taking and Fulfillment; Finance; Consumer Products Industry; Consumer Products Industry

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07 May 2013
First Look

First Look: May 7

publicly announced their intention to sell their 76.7% stake in Ducati Motor Holding S.p.A., an iconic Italian producer of sport performance motorcycles. The decision followed a six-year turnaround during which Ducati returned to profitability and significantly... View Details

Keywords: Carmen Nobel

15 Nov 2011
First Look

First Look: November 15

where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the entrant's business... View Details

Keywords: Sean Silverthorne

08 Feb 2021
Book

How to Make the World Better, Not Perfect

one small way he could do his part, according to his new book Better, Not Perfect: A Realist’s Guide to Maximum Sustainable Goodness. In the book, Bazerman shares lessons from his own experiences and provides practical advice to help... View Details

Keywords: by Michael Blanding

Publications

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First Look: Feb. 9

First Look: Dec. 15, 2009

First Look: September 11, 2007

Molycorp: Issuing the 'Happy Meal' Securities (B)

Leadership and Teaming

First Look: March 11, 2008

First Look: September 16, 2008

Global Knowledge Management at Danone (A)

2024 Reunion Presentations - Alumni

Bega Cheese: Bidding to Bring Vegemite Back Home

Do You Have Change Fatigue?

Distinct Software

First Look: July 22, 2008

Fixing the Marketing-CEO Disconnect

Meet the HBS Tech Club

‘Ted Levitt Changed My Life’

Scientific Glass Incorporated: Inventory Management

First Look: May 7

First Look: November 15

How to Make the World Better, Not Perfect