New Product Diffusion - Publications - Faculty & Research

18 Dec 2019
Book

6 Skills That Wise Companies Harness for World-Changing Innovation

passed down through the generations,” he says. In the early days of the company, founder Honda, with only a grade-school education, would determine whether a test motorcycle was ready for production by listening to it run in 30 circles... View Details

Keywords: by Kristen Senz

01 Mar 2014
News

Generation Next

its relationship with external advisers. While working on strategy for the group's consumer products division in 2008, her team hired Bain & Co. to help lay out a five-year road map. At the time, Bain was relatively View Details

Keywords: Mark Bergen; Godrej Group; Management

28 Oct 2022
Blog Post

Latina Women in Leadership: Shirley Verónica Cardona (MBA 2012)

scale. HBS played a critical role in equipping me with a general management skill set. The case method, specifically, prepared me to confidently take on work across new industries from consumer goods to travel & tourism to EdTech as... View Details

04 Dec 2023
Blog Post

My Summer of Joy with the National Parks Service

WWII planes, boat docks, and everything in between. My role was to help them design a more sustainable operating and funding model to ensure their long-term viability within the park service. Before I started at HBS, I was a medical device engineer working on View Details

04 Feb 2010
What Do You Think?

What’s the Best Way to Make Careful Decisions?

from previous decisions is clear and where cause-and-effect relationships can be identified. Unfortunately, in his view these conditions are more and more rare. As he puts it, "intuition is losing relevance in an increasingly complex world more is different."... View Details

Keywords: by James Heskett

Web

Business Economics Online Course | HBS Online

of network effects through various case studies helped me see market opportunities through an entirely different lens. The market knowledge I acquired helped me refine and expertly craft research reports. Asher Salik Student at New York... View Details

25 May 2010
First Look

First Look: May 25

pounds of production per year. The case describes how Johnson took charge of the plant and her action plan for implementing a new set of changes. During Johnson's tenure at Williamsport, the plant was... View Details

Keywords: Martha Lagace

09 Feb 2010
First Look

First Look: Feb. 9

under plausible assumptions regarding this altruism and the reaction of consumers to firms that demonstrate insufficient altruism, existing firms (or brands) can face a larger demand for new products than... View Details

Keywords: Martha Lagace

March 2002 (Revised January 2003)
Case

Microsoft: Positioning the Tablet PC

By: Youngme E. Moon and Christina L. Darwall

Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment... View Details

Keywords: Technological Innovation; Product Positioning; Market Entry and Exit; Information Infrastructure; Applications and Software; Computer Industry

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10 Sep 2001
Research & Ideas

Do You Have Change Fatigue?

that Kanter calls IKIWISI (I'll know it when I see it). She compares it to improvisational theatre: you make the best judgment you can in the moment and remain prepared to adjust to whatever new conditions arise. "Personally, I hate... View Details

Keywords: by Nick Morgan

04 Aug 2011
What Do You Think?

How Dangerous Is Common Sense to Managers?

valid, Watts argues, why wouldn't we be able to predict the success of a strategy, a new disruptive technology, a product, or an advertisement? The reasons he gives are that these phenomena are too complex, involving so many variables... View Details

Keywords: by James Heskett

16 Sep 2008
First Look

First Look: September 16, 2008

"pushing" one, or more, of four brand new businesses with considerable potential in the development pipeline to the market sooner; (2) allocating more resources to six new View Details

06 Feb 2007
First Look

First Look: February 6, 2007

world? Discusses the new distribution platforms, including downloads and video streaming. Also, provides a brief background of the evolution of the U.S. TV broadcast networks from the 1970s through the end of the 20th century. Purchase... View Details

Keywords: Martha Lagace

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

leading research universities, low cost or highly trained labor, and geographic bounty. Understanding how clusters work can help governments develop effective policies for creating them, as well as direct entrepreneurs to the best locations to build their businesses.... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

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27 Dec 2010
Research & Ideas

HBS Faculty on 2010’s Biggest Business Developments

Bill George, Professor of Management Practice Social networking is the most significant business development of 2010, topping the resurgence of the U.S. automobile industry. During the year social networking morphed from a personal communications tool for young people... View Details

Keywords: by Staff

December 2017
Supplement

Bega Cheese: Bidding to Bring Vegemite Back Home

By: Benjamin C. Esty and Lauren G. Pickle

In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands (Vegemite—the iconic Australian spread,... View Details

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08 Feb 2021
Book

How to Make the World Better, Not Perfect

one small way he could do his part, according to his new book Better, Not Perfect: A Realist’s Guide to Maximum Sustainable Goodness. In the book, Bazerman shares lessons from his own experiences and provides practical advice to help... View Details

Keywords: by Michael Blanding

2009
Article

Synthesis by Microbes or Chemists? Pharmaceutical Research and Manufacturing in the Antibiotic Era

By: Arthur A. Daemmrich

This article presents a case study of the rise of Pfizer as a leading pharmaceutical company, with a focus on changing relationships between manufacturing technology and R&D between the mid-1940s and the mid-1960s. Pfizer first moved into pharmaceuticals through... View Details

Keywords: Research and Development; Production; Technology; Transformation; Relationships; Success; Organizations; Programs; Chemicals; Alignment; Pharmaceutical Industry; United States

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April 2021
Case

Distinct Software

By: Das Narayandas, Arijit Sengupta and Jonathan Wray

Distinct Software (disguised name), a global enterprise software company, is at an important point in its growth trajectory where the luster of its mantra of “grow and win at any cost” has dimmed with increasing competition and margin pressures. To help navigate its... View Details

Keywords: Artificial Intelligence; Marketing; Sales; Performance Productivity; Technological Innovation; AI and Machine Learning

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