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- June 23, 2021
- Article
Research: When A/B Testing Doesn't Tell You the Whole Story
By: Eva Ascarza
When it comes to churn prevention, marketers traditionally start by identifying which customers are most likely to churn, and then running A/B tests to determine whether a proposed retention intervention will be effective at retaining those high-risk customers. While... View Details
Keywords: Customer Retention; Churn; Targeting; Market Research; Marketing; Investment Return; Customers; Retention; Research
- 2024
- Working Paper
The Revised-Is-Quality Heuristic: Why Consumers Prefer Products Labeled as Revised
By: Ximena Garcia-Rada, Leslie K. John, Ed O’Brien and Michael I. Norton
From downloading never-ending updates to tracking ever-newer releases, consumers
today are surrounded by revised products that purport to have improved upon their predecessors.
Seven experiments examine when and why consumers rely on a “revised-is-quality”... View Details
- December 2018 (Revised February 2020)
- Case
Fishbowl: Scaling Up
By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
- February 2016
- Article
After The Break-Up: The Relational and Reputational Consequences of Withdrawals from Venture Capital Syndicates
By: Pavel Zhelyazkov and Ranjay Gulati
Traditional research has long treated reputation as an egocentric attribute, typically described as an intangible asset directly shaped by the focal actor's track record. We argue, however, that reputation is dyadic: that an actor can have different reputations with... View Details
- September 2012 (Revised September 2014)
- Case
Doing Business in Malaysia
By: C. Fritz Foley, Michael Shih-Ta Chen and Keith Chi-Ho Wong
This case focuses on the current business environment in Malaysia as of 2012 by introducing the main economic, political and cultural aspects of the country for those interested in doing business there. The advantages and challenges of investing and doing business in... View Details
- Article
Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption
By: Janet Schwartz, Jason Riis, Brian Elbel and Dan Ariely
Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, we tested an alternative approach: activating consumers' self-control by having servers ask... View Details
- March–April 2013
- Article
Language Matters: Status Loss & Achieved Status Distinctions in Global Organizations
By: Tsedal Neeley
How workers experience and express status loss in organizations has received little scholarly attention. I conducted a qualitative study of a French high-tech company that had instituted English as a lingua franca, or common language, as a context for examining this... View Details
Keywords: Organizations; Status and Position; Loss; Spoken Communication; Emotions; Attitudes; Behavior; Globalization
- January 2009 (Revised April 2009)
- Case
Disaster in April: The Obligations of Kelly Construction
By: John D. Macomber, Christopher M. Gordon and Ben Creo
A construction company experiences a crane accident with multiple fatalities. The CEO, a client, and an employee must make choices to meet the company's obligations. Set in 2006, the case looks at the choices faced by board members of a museum that is an important... View Details
- May 2007
- Article
Corporate Financing Decisions When Investors Take the Path of Least Resistance
By: Malcolm Baker, Joshua Coval and Jeremy Stein
We explore the consequences for corporate financial policy that arise when investors exhibit inertial behavior. One implication of investor inertia is that, all else equal, a firm pursuing a strategy of equity-financed growth will prefer a stock-for-stock merger to... View Details
- 1990
- Article
Social Influences on Creativity: Evaluation, Coaction, and Surveillance
By: T. M. Amabile, P. Goldfarb and S. C. Brackfield
Two experiments examined the effects of evaluation expectation and the presence of others on creativity. In both experiments, some subjects expected that their work would be evaluated by experts, and others expected no evaluation. Evaluation expectation was crossed, in... View Details
- 2005
- Other Unpublished Work
Corporate Financing Decisions When Investors Take the Path of Least Resistance
By: Malcolm Baker, Joshua Coval and Jeremy Stein
We explore the consequences for corporate financial policy that arise when investors exhibit inertial behavior. One implication of investor inertia is that, all else equal, a firm pursuing a strategy of equity-financed growth will prefer a stock-for-stock merger to... View Details
- 13 Apr 2012
- HBS Seminar
Drazen Prelec, Professor of Management Science and Economics at MIT Sloan School of Management
- 14 May 2019
- HBS Seminar
Patti Williams, Wharton, University of Pennsylvania
Contextual Intelligence
I have come to a conclusion that may surprise you: trying to apply management practices... View Details
The Limits of Algorithmic Measures of Race in Studies of Outcome Disparities
We show that the use of algorithms to predict race has significant limitations in measuring and understanding the sources of racial disparities in finance, economics, and other contexts. First, we derive theoretically the direction and magnitude of measurement... View Details
Unleashed
When leaders seek out advice, they’re often told to fix themselves. Should they?
When leaders want to improve, they will find no shortage of ideas to help them. They’re told to identify and develop their natural-born strengths, mine failures... View Details
- 16 Jun 2023
- News
On the Move: Adam Laitsas (MBA 2016)
Our “On the Move” series highlights HBS alumni who are taking on new roles and responsibilities. Here we speak with Adam Laitsas (MBA 2016), who was announced as EVP of International Strategy & Business Operations for the Professional Fighters League (PFL) MENA region... View Details
- 07 Mar 2013
- Working Paper Summaries
Prominent Job Advertisements, Group Learning, and Wage Dispersion
Keywords: by Julio J. Rotemberg
- 24 Feb 2011
- Working Paper Summaries
Issuer Quality and Corporate Bond Returns
Keywords: by Robin Greenwood & Samuel G. Hanson
- 2025
- Article
Emotion Regulation Contagion Drives Reduction in Negative Intergroup Emotions
By: Michael Pinus, Yajun Cao, Eran Halperin, Alin Coman, James J. Gross and Amit Goldenberg
When emotions occur in groups, they sometimes impact group behavior in undesired ways. Reducing group’s emotions with emotion regulation interventions can be helpful, but may also be a challenge, because treating every person in the group is often infeasible. One... View Details