Custom - Publications - Faculty & Research

28 May 2008
First Look

First Look: May 28, 2008

Case 508-074 The largest retailer of diesel fuel in the U.S., Flying J, is rethinking its growth strategy as the economy goes into a recession. Its major customer base, owner-operated truck drivers, are facing increasing costs of doing... View Details

Keywords: Martha Lagace

30 May 2000
Research & Ideas

Market Makers Bid for Success

the Internet sophistication of even our established customers. It's just phenomenal. For instance, we just announced that J.C. Penney is going to be a customer of ours. Now the scary thing for start-ups is that they are being dwarfed by... View Details

Keywords: by Staff; Web Services; Technology

07 Mar 2017
First Look

First Look at New Research, March 7

quarter of fiscal year 2015. Apple also faced some criticism from consumers regarding the iPhone 6 and iPhone 6 Plus Upgrade Program. A September 2016 survey reported that an increasing number of customers decided to subscribe to the... View Details

Keywords: Sean Silverthorne

26 May 2015
First Look

First Look: May 26

parents, students, and educators experience the school day. Ventilla focuses on three aspects: 1) using technology to reduce operational costs of the traditional school; 2) intense focus on customer service and reframing school as a... View Details

Keywords: Sean Silverthorne

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

childcare providers, so Kids & Company will have to grow in a more mature market, albeit one where Kids & Company’s leaders still see substantial opportunity. Company leaders also believe that the company’s “boutique” childcare centers, which maintain a strict... View Details

Keywords: Dina Gerdeman

28 Apr 2015
First Look

First Look: April 28

team launches the latest version of Zeal in fall 2014. While reflecting on their process to find product-market fit, Danner and his team wonder where to pivot next and seek an appropriate business model that considers their customer and... View Details

Keywords: Sean Silverthorne

15 Nov 2011
First Look

First Look: November 15

where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the entrant's business... View Details

Keywords: Sean Silverthorne

22 May 2012
First Look

First Look: May 22

information. Finally, we provide evidence that High Sustainability companies significantly outperform their counterparts over the long-term, both in terms of stock market and accounting performance. The outperformance is stronger in sectors where the View Details

Keywords: Sean Silverthorne

31 Jan 2012
First Look

First Look: Jan. 31

literacy may slow adoption of these products. This article reports on a field experiment that offered an innovative new financial product, rainfall insurance, to 600 small-scale farmers in India. A customized financial literacy and... View Details

Keywords: Sean Silverthorne & Carmen Nobel

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

customers and for investors. We need leaders who understand the larger purpose of the enterprise and the principles and standards that drive its success. We need leaders whose behavior matches and reinforces those values. In a word, we... View Details

Keywords: by Kim B. Clark

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

theoretical prediction using a novel methodology based on the classic gravity equation in economics and measures of knowledge distance. Using a custom dataset of patents filed by all global subsidiaries of the top 25 patenting U.S.... View Details

Keywords: Dina Gerdeman

16 Jul 2013
First Look

First Look: July 16

author cites a number of companies that have moved toward or into what he calls "the efficiency frontier." These include Sarvajal, in India, which saves money and eliminates waste by selling direct to customers through its... View Details

Keywords: Anna Secino

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details