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  • All HBS Web  (14,945)
    • People  (36)
    • News  (4,346)
    • Research  (8,653)
    • Events  (107)
    • Multimedia  (370)
  • Faculty Publications  (7,252)
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  • 27 May 2015
  • News

A Playbook for Making America More Entrepreneurial

  • Web

Advisory Board - Entrepreneurship

and marketplaces, including both advertising-supported and fee-based services. Today, CNET Networks' online properties attract more than 66 million Web users each month ranging form C-level executives and IT professionals to technology or... View Details
  • Profile

Soltan Bryce

came to HBS. They are my people!” While an MBA student, Soltan was on the founding team of the venture-backed startup, Plume, the first gender-affirming telehealth service that “provides access to gender-affirming care for the trans community, virtually.” The theme:... View Details
  • November 2018 (Revised January 2022)
  • Case

JUUL and the Vaping Revolution

By: Michael W. Toffel, John Masko and Sarah Mehta
In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current... View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Digital Marketing; Customers; Innovation and Invention; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco; California
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Toffel, Michael W., John Masko, and Sarah Mehta. "JUUL and the Vaping Revolution." Harvard Business School Case 619-006, November 2018. (Revised January 2022.)
  • January 2024
  • Case

National Football League and Private 5G

By: Andy Wu, Grant Son and Shuoyu Chen
On September 9, 2021, the National Football League (NFL) designated Verizon as its official 5G partner in a 10-year deal, committed to enhance the experience for NFL teams, players, and fans in stadiums. NFL Commissioner Roger Goodell said, “Verizon will help us... View Details
Keywords: Football; National Football League; 5G; Verizon; Communication Technology; Mobile and Wireless Technology; Technology Adoption; Risk and Uncertainty; Business Strategy; Collaborative Innovation and Invention; Sports Industry; Telecommunications Industry
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Wu, Andy, Grant Son, and Shuoyu Chen. "National Football League and Private 5G." Harvard Business School Case 724-433, January 2024.
  • July 2014 (Revised December 2016)
  • Case

EcoMotors International

By: John D. Macomber and Hermes Alvarez
Eco-Motors, funded in part by Khosla Ventures, has to decide how to go to market with a new technology for internal combustion engines for automotive and industrial use. The OPOC engine has opposed pistons and is a two-stroke engine, as compared to a more traditional... View Details
Keywords: Technological Innovation; Business Model; Customer Value and Value Chain; Engineering; Manufacturing Industry; Green Technology Industry; Auto Industry
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Macomber, John D., and Hermes Alvarez. "EcoMotors International." Harvard Business School Case 215-012, July 2014. (Revised December 2016.)
  • March 2010 (Revised February 2011)
  • Case

Cognizant 2.0: Embedding Community and Knowledge Into Work Processes

By: Robert G. Eccles and Thomas H. Davenport
Knowledge management has been a high priority for Cognizant Technology Solutions since its inception since its global delivery model requires the global sharing of knowledge. Its first major tool was called the Knowledge Management Appliance but as Web 2.0 tools came... View Details
Keywords: Knowledge Management; Knowledge Sharing; Knowledge Use and Leverage; Product Development; Service Delivery; Business Processes; Organizational Structure; Cooperation; Information Technology Industry
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Eccles, Robert G., and Thomas H. Davenport. "Cognizant 2.0: Embedding Community and Knowledge Into Work Processes." Harvard Business School Case 410-084, March 2010. (Revised February 2011.)
  • Article

The Social Utility of Feature Creep

By: Debora V. Thompson and Michael I. Norton
Previous research shows that consumers frequently choose products with too many features that they later find difficult to use. Our research shows that this seemingly suboptimal behavior may in fact confer benefits when factoring in the social context of consumption.... View Details
Keywords: Impression Management; Social Influence; Conspicuous Consumption; Signaling; Product Features; Consumer Behavior; Information Technology; Experience and Expertise; Status and Position
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Thompson, Debora V., and Michael I. Norton. "The Social Utility of Feature Creep." Journal of Marketing Research (JMR) 48, no. 3 (June 2011): 555–565.
  • 2024
  • Article

Effects of a Real-Time Information-Based Intervention on Physician Prescribing Behavior

By: Olivia Zhao and Anna D Sinaiko
High out-of-pocket (OOP) prices for prescription drugs create financial difficulties for patients, and cost-related underuse of medications can adversely patient health. Simultaneously, many physicians report a willingness to address affordability concerns with... View Details
Keywords: Price; Health Care and Treatment; Communication Technology; Technology Adoption; Customer Focus and Relationships; Health Industry
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Zhao, Olivia, and Anna D Sinaiko. "Effects of a Real-Time Information-Based Intervention on Physician Prescribing Behavior." Academy of Management Best Paper Proceedings 2024, no. 1 (2024).
  • Web

Faculty & Researchers - Managing the Future of Work

consultancy now called Monitor-Deloitte. He is a graduate of Harvard College and Harvard Business School and a director of PVH Corporation, Aera Technology and Helios Consulting, a trustee of Western Governors University and a Senior... View Details
  • 01 Mar 2024
  • News

Game On

It’s raining in Sarasota. And not a light sprinkle but a proper, Florida drenching, so the outdoor courts at the Pickleball Club’s Lakewood Ranch location are deserted. Inside is a different story. Most of the 12 courts are in play. With four people to a court, all... View Details
Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • May 2006 (Revised November 2006)
  • Case

DVD War

By: David B. Yoffie and Michael Slind
In 2006, the DVD was the most popular storage medium in the entertainment and computer industries. The development of high-definition (HD) technology created a need for a format with greater storage capacity. Instead of agreeing on a single standard for a new HD disc,... View Details
Keywords: Disruption; Entertainment; Business History; Intellectual Property; Product; Competition; Technology Adoption; Electronics Industry; Entertainment and Recreation Industry
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Yoffie, David B., and Michael Slind. "DVD War." Harvard Business School Case 706-504, May 2006. (Revised November 2006.)
  • 05 Dec 2022
  • Research & Ideas

5 Companies Where Employees Move Up the Ladder Fast

lower-tier performer, it's not dooming you to some bad outcome, but your odds of getting a good outcome are significantly reduced.” Which companies are known for helping workers? The authors profile five companies that stand out. IBM. The View Details
Keywords: by Pamela Reynolds
  • 24 Apr 2018
  • Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

Starbucks CEO Kevin Johnson (left) meets with employees and community members in this file photo. (Photo courtesy Starbucks.) Johnson & Johnson CEO Jim Burke’s leadership during the 1982 Tylenol crisis is what we at Harvard Business School teach as the standard for... View Details
Keywords: by Bill George; Technology; Technology
  • October 2009 (Revised July 2012)
  • Case

Emotiv Systems Inc.: It's the Thoughts that Count

By: Elie Ofek, Jason Riis and Paul Hamilton
Emotiv is getting ready to launch its innovative brain-computer interfacing (BCI) technology. The company has developed a special headset, called EPOC, and highly sophisticated software that can translate a person's emotions, cognitive thoughts, and facial expressions... View Details
Keywords: Technology Adoption; Sales; Technological Innovation; Demand and Consumers; Marketing Strategy; Partners and Partnerships; Entrepreneurship; Forecasting and Prediction; Product Launch; Business Startups; Technology Industry
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Ofek, Elie, Jason Riis, and Paul Hamilton. "Emotiv Systems Inc.: It's the Thoughts that Count." Harvard Business School Case 510-050, October 2009. (Revised July 2012.)

    John A. Quelch

    John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business.  Between 2017 and 2023 he was the Leonard M. Miller University... View Details

    Keywords: high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology
    • 24 Oct 2023
    • Cold Call Podcast

    How the United States Air Force Accelerated AI Adoption

    Keywords: Re: Maria P. Roche
    • January 1999 (Revised November 1999)
    • Case

    Metapath Software: September 1997

    By: G. Felda Hardymon and Bill Wasik
    In September 1997, John Hansen called together his board to debate an interesting choice that his company had to make. Hansen--the CEO of Metapath Software, a provider of software and services to wireless carriers--had two offers to describe. The first was an offer to... View Details
    Keywords: Private Ownership; Mergers and Acquisitions; Private Equity; Decision Choices and Conditions; Governing and Advisory Boards; Management Teams; Stocks; Public Ownership; Negotiation Deal; Information Technology Industry; Information Technology Industry
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    Hardymon, G. Felda, and Bill Wasik. "Metapath Software: September 1997." Harvard Business School Case 899-160, January 1999. (Revised November 1999.)
    • Fall 2012
    • Article

    Innovation Strategy and Entry Deterrence

    By: Ozge Turut and Elie Ofek
    We model an incumbent's decision to pursue radical or incremental innovation when facing a rival entrant. The radical innovation may yield lucrative financial returns but entails significant technological and market-related uncertainties. It is also particularly... View Details
    Keywords: Competition; Innovation Strategy; Risk and Uncertainty; Markets; Mathematical Methods
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    Turut, Ozge, and Elie Ofek. "Innovation Strategy and Entry Deterrence." Journal of Economics & Management Strategy 12, no. 3 (Fall 2012).
    • January – February 2012
    • Article

    How Managers Use Multiple Media: Discrepant Events, Power, and Timing in Redundant Communication

    By: Paul Leonardi, Tsedal Neeley and Elizabeth M. Gerber
    Several recent studies have found that managers engage in redundant communication; that is, they send the same message to the same recipient through two or more unique media sequentially. Given how busy most managers are, and how much information their subordinates... View Details
    Keywords: Communication; Media; Information; Groups and Teams; Projects; Management Style; Power and Influence; Motivation and Incentives; Technology
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    Leonardi, Paul, Tsedal Neeley, and Elizabeth M. Gerber. "How Managers Use Multiple Media: Discrepant Events, Power, and Timing in Redundant Communication." Organization Science 23, no. 1 (January–February 2012): 98–117.
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