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Publications

Publications

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  • All HBS Web  (18,253)
    • People  (22)
    • News  (9,035)
    • Research  (4,206)
    • Events  (102)
    • Multimedia  (1,494)
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Show Results For

  • All HBS Web  (18,253)
    • People  (22)
    • News  (9,035)
    • Research  (4,206)
    • Events  (102)
    • Multimedia  (1,494)
  • Faculty Publications  (1,915)
← Page 200 of 18,253 Results →
  • 18 Apr 2016
  • News

How to Take the Bias Out of Interviews

  • 13 Jan 2021
  • Blog Post

Welcome to the BEI Blog!

encourage deep thinking and idea sharing among our alumni. Our exhibit, ‘Confronting Climate Change; From Business as Usual to Business as Vital’ features advice from over 50 alumni working across all sectors in the fight against climate... View Details
  • 01 Mar 2009
  • News

Letters to the Editor

untested, financial system,’ one that has proven to be unexpectedly fragile in a way that nobody really understood.” This is the Harvard Business School? If the basics of View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • 26 Sep 2017
  • News

Understanding finance in the context of art, history and humanity

  • 16 Mar 2013
  • News

The role of government: Let 50 flowers bloom

  • 06 Jan 2021
  • Research & Ideas

Unexpected Exercise Advice for the Super Busy: Ditch the Rigid Routine

“People think, ‘It would be wonderful if every morning I went for a run at 7 a.m. and then was showered and ready to work at 8 a.m.,’” says John Beshears, the Terrie F. and Bradley M. Bloom Associate Professor of Business Administration... View Details
Keywords: by Danielle Kost
  • 13 Aug 2013
  • News

Bill Ackman Resigns From J.C. Penney Board

  • 06 May 2013
  • News

U.S. competitiveness hinges on the strength of small business suppliers

  • Research Summary

Studying the Historical Impact of Globalization on Argentina and Chile

A major priority of the business history group within the Entrepreneurial Management Unit at Harvard Business School is the globalization of the research and teaching of business history. Within this broad context, the overall aim of this two-year project is to... View Details
  • 10 Dec 2013
  • News

Wall Street feeds the ravenous debt beast again

  • 14 Aug 2016
  • News

Limit the chances of being lied to in negotiations

  • 01 Jun 2012
  • News

Straight to the Heart

that her most enjoyable moments were spent counseling a friend on her dating life. So she combined that passion with her business acumen and wrote the 2003 best-seller Find a Husband after 35: Using What I Learned at View Details
Keywords: Julia Hanna; marriage; social media; matchmaking; Personal Services
  • 27 Apr 2015
  • News

HBS “Topping Off” of the Ruth Mulan Chu Chao Center

  • 23 Mar 2020
  • News

Airline Innovation 101: Unleash the Power of Business Experimentation

  • Research Summary

National Innovation Systems in the Life Sciences

This is an international comparative study of how institutional contexts shape the process by which science is leveraged into commercial technology. The study explores how variance in corporate governance systems, knowledge- and skill-formation systems, and... View Details
  • February 2011
  • Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
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Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
  • 27 Oct 2020
  • News

Hospital Merger Seeks to Create Regional Giant in the West

  • 22 Apr 2015
  • News

Big data is key to disrupting the U.S. patent industry

  • 12 Mar 2007
  • Research & Ideas

The New Real Estate

diversification and reduce risk. This is the new world of real estate finance which, as my friend Harvard Business School professor Andre Perold will argue, is just catching up with everyone else.... View Details
Keywords: by Arthur I. Segel; Construction; Real Estate
  • 11 Aug 2015
  • News

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