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Show Results For
- All HBS Web
(18,253)
- People (22)
- News (9,035)
- Research (4,206)
- Events (102)
- Multimedia (1,494)
- Faculty Publications (1,915)
- 18 Apr 2016
- News
How to Take the Bias Out of Interviews
- 13 Jan 2021
- Blog Post
Welcome to the BEI Blog!
encourage deep thinking and idea sharing among our alumni. Our exhibit, ‘Confronting Climate Change; From Business as Usual to Business as Vital’ features advice from over 50 alumni working across all sectors in the fight against climate... View Details
- 01 Mar 2009
- News
Letters to the Editor
untested, financial system,’ one that has proven to be unexpectedly fragile in a way that nobody really understood.” This is the Harvard Business School? If the basics of View Details
- 26 Sep 2017
- News
Understanding finance in the context of art, history and humanity
- 16 Mar 2013
- News
The role of government: Let 50 flowers bloom
- 06 Jan 2021
- Research & Ideas
Unexpected Exercise Advice for the Super Busy: Ditch the Rigid Routine
“People think, ‘It would be wonderful if every morning I went for a run at 7 a.m. and then was showered and ready to work at 8 a.m.,’” says John Beshears, the Terrie F. and Bradley M. Bloom Associate Professor of Business Administration... View Details
Keywords: by Danielle Kost
- 13 Aug 2013
- News
Bill Ackman Resigns From J.C. Penney Board
- Research Summary
Studying the Historical Impact of Globalization on Argentina and Chile
A major priority of the business history group within the Entrepreneurial Management Unit at Harvard Business School is the globalization of the research and teaching of business history. Within this broad context, the overall aim of this two-year project is to... View Details
- 10 Dec 2013
- News
Wall Street feeds the ravenous debt beast again
- 14 Aug 2016
- News
Limit the chances of being lied to in negotiations
- 01 Jun 2012
- News
Straight to the Heart
that her most enjoyable moments were spent counseling a friend on her dating life. So she combined that passion with her business acumen and wrote the 2003 best-seller Find a Husband after 35: Using What I Learned at View Details
- 27 Apr 2015
- News
HBS “Topping Off” of the Ruth Mulan Chu Chao Center
- Research Summary
National Innovation Systems in the Life Sciences
This is an international comparative study of how institutional contexts shape the process by which science is leveraged into commercial technology. The study explores how variance in corporate governance systems, knowledge- and skill-formation systems, and... View Details
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- 27 Oct 2020
- News
Hospital Merger Seeks to Create Regional Giant in the West
- 22 Apr 2015
- News
Big data is key to disrupting the U.S. patent industry
- 12 Mar 2007
- Research & Ideas
The New Real Estate
diversification and reduce risk. This is the new world of real estate finance which, as my friend Harvard Business School professor Andre Perold will argue, is just catching up with everyone else.... View Details
- 11 Aug 2015
- News