• July 2023
• Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson

In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details

Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States

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Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.

• November 2019
• Teaching Note

Magnus Resch: Transforming the Art Market Through Transparency

By: Henry McGee and Sarah Mehta

Teaching Note for HBS No. 319-002. This teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions... View Details

Keywords: Art Market; Transparency; Art Pricing; Business Startups; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Information Technology Industry; Information Technology Industry

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McGee, Henry, and Sarah Mehta. "Magnus Resch: Transforming the Art Market Through Transparency." Harvard Business School Teaching Note 320-021, November 2019.

• November 2018 (Revised January 2022)
• Case

JUUL and the Vaping Revolution

By: Michael W. Toffel, John Masko and Sarah Mehta

In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current... View Details

Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Digital Marketing; Customers; Innovation and Invention; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco; California

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Toffel, Michael W., John Masko, and Sarah Mehta. "JUUL and the Vaping Revolution." Harvard Business School Case 619-006, November 2018. (Revised January 2022.)

• 05 May 2022
• HBS Case

College Degrees: The Job Requirement Companies Seek, but Don't Really Need

capabilities, Groysberg says. An effective job posting will distinguish between skills that are required and those that are preferred and could be taught on the job. Then, human resource departments need to push the retooled job posting to a broad audience.... View Details

Keywords: by Jay Fitzgerald

• Web

Strategy Curriculum - Faculty & Research

Strategies for Value Creation - Abridged (SVC-S) (also listed under Finance) Scott Mayfield Spring 2025 Q3 1.5 Strategy and Technology David Yoffie Fall 2024 Q1Q2 3.0 Andy Wu Spring 2025 Q3Q4 3.0 Strategy for Entrepreneurs (also listed... View Details

• August 2013 (Revised November 2020)
• Case

Tesla Motors

By: Eric Van den Steen

In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on... View Details

Keywords: Barriers To Entry; Economic Analysis; Learning Curve; Economies Of Scale; Innovation; Market Entry; Sustainable Competitive Advantage; Vision; Strategy And Leadership; Strategy; Competitive Strategy; Market Entry and Exit; Competitive Advantage; Technological Innovation; Leadership; Learning; Economics; Analysis; Auto Industry

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Van den Steen, Eric. "Tesla Motors." Harvard Business School Case 714-413, August 2013. (Revised November 2020.)

• 2024
• Working Paper

Bringing Science to Market: Knowledge Foundations and Performance

By: Justine Boudou and Maria Roche

Possessing unique knowledge is widely considered a critical source of competitive advantage. In this paper, we examine the relationship between the extent to which founders exploit their own technologically unique knowledge and subsequent new venture performance. Using... View Details

Keywords: Firm Performance; Knowledge Foundations; Exits; Academic Startups; Competitive Advantage; Value Creation; Research; Information Publishing; Business Startups; Entrepreneurship

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Boudou, Justine, and Maria Roche. "Bringing Science to Market: Knowledge Foundations and Performance." Harvard Business School Working Paper, No. 24-021, October 2023. (Revised May 2024.)

• January 2020
• Article

Jack of All Trades and Master of Knowledge: The Role of Diversification in New Distant Knowledge Integration

By: Frank Nagle and Florenta Teodoridis

We consider the role of individual-level diversification as a mechanism through which skilled researchers engage in successful exploration—recognizing and integrating new knowledge external to one’s domains of expertise. To approach an ideal experiment, we (1) employ a... View Details

Keywords: Individual-level Knowledge Diversification; Novel Knowledge; Knowledge Acquisition; Diversification; Innovation and Invention; Research

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Nagle, Frank, and Florenta Teodoridis. "Jack of All Trades and Master of Knowledge: The Role of Diversification in New Distant Knowledge Integration." Strategic Management Journal 41, no. 1 (January 2020): 55–85.

• 2019
• Working Paper

Breaking and Reconfiguring the Boundaries Between Domain Experts and Crowds to Solve Complex R&D Problems through Partial Decomposition

By: Hila Lifshitz - Assaf and Zoe Szajnfarber

The need for domain experts is all but universally assumed when organizing for scientific and technological innovation. In contrast, we are witnessing a burgeoning of citizen science, crowdsourcing, and other “open” methods based on the opposite assumption that crowds... View Details

Keywords: Innovation; Problem Solving; Expertise; Crowdsourcing; Nasa; Experience and Expertise; Collaborative Innovation and Invention; Research and Development

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Lifshitz - Assaf, Hila, and Zoe Szajnfarber. "Breaking and Reconfiguring the Boundaries Between Domain Experts and Crowds to Solve Complex R&D Problems through Partial Decomposition." Working Paper, January 2019.

• 2019
• Chapter

Location Fundamentals, Agglomeration Economies, and the Geography of Multinational Firms

By: Laura Alfaro and Maggie Xiaoyang Chen

Multinationals exhibit distinct agglomeration patterns, which have transformed the global landscape of industrial production (Alfaro and Chen, 2014). Using a unique worldwide plant-level dataset that reports detailed location, ownership, and operation information for... View Details

Keywords: Multinational Firm; Economic Geography; Agglomeration; Location Fundamentals; Agglomeration Economies; Multinational Firms and Management; Geographic Location; Industry Clusters; Economics

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Alfaro, Laura, and Maggie Xiaoyang Chen. "Location Fundamentals, Agglomeration Economies, and the Geography of Multinational Firms." Chap. 10 in The Oxford Handbook of Structural Transformation, edited by Célestin Monga and Justin Yifu Lin. Oxford University Press, 2019.

• November 2013
• Case

Larry Steffen: Valuing Stock Options in a Compensation Package

By: William E. Fruhan and Craig Stephenson

New MBA graduate Larry Steffen has accepted an attractive job offer from Athena Global Technology but must now choose one of two alternative compensation plans. The first compensation plan option includes a base salary plus a $25,000 cash bonus, and the second includes... View Details

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Fruhan, William E., and Craig Stephenson. "Larry Steffen: Valuing Stock Options in a Compensation Package." Harvard Business School Brief Case 914-517, November 2013.

• September 2013 (Revised April 2014)
• Teaching Note

Transitions Asia: Managing Across Cultures

By: Roy Y.J. Chua, Sharon Mozgai and Dawn Lau

The director of an interim executive research firm, Chee Lung Tham, faced a clash of culture and management styles when his mainland China client threatened to fire the American interim manager that Tham had assigned. The client, Wong Lung, ran a family-owned garment... View Details

Keywords: China; Cross-cultural Management; Family Business; Cross-Cultural and Cross-Border Issues; Management Style; Service Industry; China

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Chua, Roy Y.J., Sharon Mozgai, and Dawn Lau. "Transitions Asia: Managing Across Cultures." Harvard Business School Teaching Note 414-045, September 2013. (Revised April 2014.)

• January 2009
• Case

Supersonic Business Jets

By: Dennis A. Yao and Julia Rozovsky

In the fall of 2002, Brian Barents, ex-CEO of Galaxy Aerospace, faced an important decision: whether or not to enter the supersonic business jet (SSBJ) industry. Supersonic flight-flight faster than the speed of sound-had long tantalized leaders of commercial aerospace... View Details

Keywords: Corporate Entrepreneurship; Governance Compliance; Market Entry and Exit; Business Strategy; Cooperation; Aerospace Industry

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Yao, Dennis A., and Julia Rozovsky. "Supersonic Business Jets." Harvard Business School Case 709-425, January 2009.

• 2008
• Chapter

Knowledge Work, Craft Work, and Calling

Social critics have often complained that industrial revolution management transfers control of a job away from workers, encourages human exploitation in pursuit of cost minimization, and alienates workers from their labor. But the arrangements of work that have been... View Details

Keywords: Organizational Change and Adaptation; Working Conditions; Production; Knowledge Use and Leverage; Management Practices and Processes; Employees

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Austin, Robert D., and Lee Devin. "Knowledge Work, Craft Work, and Calling." In Global Neighbors: Christian Faith and Moral Obligation in Today's Economy, edited by Douglas A. Hicks and Mark Valeri. Grand Rapids, MI: Wm. B. Eerdmans, 2008.