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- All HBS Web
(402)
- News (125)
- Research (164)
- Events (1)
- Multimedia (2)
- Faculty Publications (79)
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Brand Name Management - The Art of American Advertising
infinite range of colorful images that could use humor, sentimentality, lust, and other appeals that were more evocative than the wordy claims typical of contemporary newspapers and magazine ads,” Laird argues. 51 A Marketing Revolution... View Details
- 01 Sep 2017
- News
History’s Lessons
ice in January 1915. Legend has it that to attract potential crew members, Shackleton placed the following newspaper advertisement: “Men wanted for Hazardous Journey. Small wages, bitter cold, long months of complete darkness, constant... View Details
- 09 Apr 2008
- Research & Ideas
The Matchmaker of the Modern Economy
newspapers and magazines. All of the stories centered on its star-studded lineup on the firm's groundbreaking mission. A story in the Boston Globe started with the headline, "Venture Enterprise of Unusual Management," and... View Details
Keywords: by Spencer E. Ante
- 07 Jan 2015
- Research & Ideas
The Quest for Better Layoffs
How can the layoff process be conducted better in the future?" To that end, Sucher has posted a listing on the HBS Working Knowledge Research Exchange, inviting managers to get in touch with her directly to share their tales from the field. Former View Details
- 07 Sep 2021
- News
Growing Home
broadcasting station. Ibaraki prefecture had only one broadcasting station, including TV and radio, so that studio had a monopoly on the airwaves. So we bought a station from Asahi Shimbun newspaper company and turned it around, making it... View Details
Keywords: Dan Morrell
- September 2019 (Revised September 2019)
- Case
Facebook Fake News in the Post-Truth World
By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
Wells, John R., Carole A. Winkler, and Benjamin Weinstock. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 720-373, September 2019. (Revised September 2019.)
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
Over the past two decades, entire industries have been disrupted by Internet competitors who "unbundled" their content and delivered it to consumers in new ways. Newspapers lost out to Google and Craigslist, record companies to iTunes and... View Details
Keywords: by Michael Blanding
- Web
The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
distinguished advertising work in North American newspapers and magazines. The awards focused on numerous elements including effective campaigns, innovative marketing research, 29 and, as Bok wrote, the attainment of “a higher standard of... View Details
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
downturns. Q: What particular entrepreneurial activities seem to be making the best of the bad economic situation and seemed poised for future success? A: I can think of several. But you don't have to look very far; just read the View Details
Keywords: by Martha Lagace
- 01 Jun 2020
- News
Inside Out
studying the air they breathe when they are at the surface; we study them where they live, underwater. And yet that’s exactly what we do with humans. For all this time spent indoors, we tend to focus much more on outdoor air quality than on indoor air quality. Check... View Details
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
"extremely proactive," says coffee consultant Milletto. "When Starbucks bought huge newspaper ads announcing its new line of organic coffees, she had a quick-print shop produce a storefront banner that said, 'Serving 5... View Details
Keywords: by David Stauffer
- 01 Dec 2008
- News
A Force for Good
in particular, received steady, low-key infusions of technology and volunteer time — spearheaded by faculty members like Jim Cash, but backed steadfastly by the Dean’s Office. “But John didn’t want the newspaper story,” Menino emphasizes.... View Details