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  • All HBS Web  (18,436)
    • People  (25)
    • News  (3,476)
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    • Events  (105)
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  • March 1992
  • Background Note

Researching and Monitoring Consumer Markets

By: Robert J. Dolan
Describes the major research techniques for consumer goods new product development, i.e. pre-test markets and electronic purchase monitoring. Provides students with information on availability and utility of these services. View Details
Keywords: Demand and Consumers; Product Marketing; Product Development; Research
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Dolan, Robert J. "Researching and Monitoring Consumer Markets." Harvard Business School Background Note 592-088, March 1992.
  • 06 Feb 2018
  • News

The stock market goes off-road

  • August 1990
  • Case

Giovanni Buton: International Marketing Strategy

Describes the situation confronting Giovanni Buton, an Italian distiller and beverage distributor, in 1989. The market for distilled spirits was declining and the spirits industry was consolidating via mergers and acquisitions on a worldwide basis. "Global brands" such... View Details
Keywords: Marketing Strategy; Globalized Markets and Industries; Manufacturing Industry; Food and Beverage Industry; Italy; European Union
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Buzzell, Robert D. "Giovanni Buton: International Marketing Strategy." Harvard Business School Case 591-023, August 1990.
  • Article

Market Reactions to Sovereign Litigation

By: Faisal Z. Ahmed and Laura Alfaro
Recent rulings in the ongoing litigation over the pari passu clause in Argentinian sovereign debt instruments have generated considerable controversy. Some official-sector participants and academic articles have suggested that the rulings will disrupt or impede... View Details
Keywords: Sovereign Debt; Litigation; Vulture Funds; Argentina; Sovereign Finance; Lawsuits and Litigation; Markets; Argentina
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Ahmed, Faisal Z., and Laura Alfaro. "Market Reactions to Sovereign Litigation." Capital Markets Law Journal 12, no. 2 (April 2017): 141–163.
  • TeachingInterests

MBA Elective Curriculum Business-to-Business Marketing

Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

  • Article

How will Emerging Markets Shape the Alternative Assets Arena?

By: Roberto Charvel
This article looks at the growth of pensions in Latin America and its future impact in local alternative assets' investments locally and in the developed world. View Details
Keywords: Emerging Economies; Emerging Markets; Pension; Institutional Investments; Alternative Assets; Venture Capital; Private Equity; Entrepreneurship; Financial Services Industry; Latin America
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Charvel, Roberto. "How will Emerging Markets Shape the Alternative Assets Arena?" Venture Equity Latin America 10, no. 15 (September 15, 2011).
  • Research Summary

Job Market Paper

When to Take the Leap:
The Antecedents and Consequences of Leapfrog CEOs

Much of the prior research on CEO successions focuses on differences between CEOs appointed from within the firm and those appointed from outside;... View Details
  • March 1982
  • Background Note

Industrial Marketing Systems

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Corey, E. Raymond. "Industrial Marketing Systems." Harvard Business School Background Note 582-118, March 1982.
  • 1992
  • Book

Ethics in Marketing

By: N. Craig Smith and John A. Quelch
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Smith, N. Craig, and John A. Quelch. Ethics in Marketing. Homewood, IL: Irwin, 1992.
  • April 1986 (Revised June 1986)
  • Background Note

Nondollar Bond Markets

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Mason, Scott P. "Nondollar Bond Markets." Harvard Business School Background Note 286-119, April 1986. (Revised June 1986.)
  • July 2020 (Revised August 2022)
  • Course Overview Note

Introduction to Marketing

By: Sunil Gupta
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Gupta, Sunil. "Introduction to Marketing." Harvard Business School Course Overview Note 521-007, July 2020. (Revised August 2022.)
  • 14 Mar 2014
  • Conference Presentation

Residual Markets Risks

By: Dante Roscini
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Roscini, Dante. "Residual Markets Risks." Paper presented at the Idea Capital Funds Investor Day, Idea Capital Funds, Milan, March 14, 2014.
  • November 1999 (Revised February 2001)
  • Case

Wild Oats Markets

By: Ray A. Goldberg, Carin-Isabel Knoop and David Benedict Pearcy
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Goldberg, Ray A., Carin-Isabel Knoop, and David Benedict Pearcy. "Wild Oats Markets." Harvard Business School Case 900-011, November 1999. (Revised February 2001.)
  • 1992
  • Book

Strategic Marketing Management

By: R. J. Dolan
Citation
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Dolan, R. J., ed. Strategic Marketing Management. Boston: Harvard Business School Press, 1992.
  • September 2019
  • Supplement

Keroche (B): Considering Entry into the Kenyan Beer Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and... View Details
Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Beer; Beer Market; Manufacturing; Production Capacity; Capacity; Growth; Regulated; Unregulated; Informal; Informal Market; Regulation; Illicit; Illegal; Substandard; Dangerous; Shutdown; Factory; Safe; Affordable; Low-income Consumers; Business Growth and Maturation; Business Startups; Production; Investment; Safety; Quality; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Marketing; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (B): Considering Entry into the Kenyan Beer Market." Harvard Business School Supplement 720-391, September 2019.
  • January 1979 (Revised February 1987)
  • Background Note

Note on Market and Consumer Research

Discusses scope of market and consumer research, steps in the research process, and how managers use research in marketing and decision-making. View Details
Keywords: Research; Marketing; Decision Making
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Reibstein, David J., and L. Scott Ward. "Note on Market and Consumer Research." Harvard Business School Background Note 579-136, January 1979. (Revised February 1987.)
  • Research Summary

Marketing and Advertising and Society

By: Stephen A. Greyser
Stephen A. Greyser is continuing to write on and conduct research into the role of marketing and advertising in society. He analyzed in 'Marketing and Public Policy' the evolution of legal and consumer-based issues over recent decades and, for a Stanford University... View Details
  • March 2009 (Revised October 2009)
  • Case

CalPERS' Emerging Equity Markets Principles

By: Robert G. Eccles and Aldo Sesia
The California Public Employees' Retirement System (CaIPERS)—the largest public pension fund in the U.S.—had adopted a new principles-based approach to investing in emerging market equities in November 2007. Previously, CalPERS internal and external money managers were... View Details
Keywords: Values and Beliefs; Investment Return; Investment Funds; Investment Portfolio; Emerging Markets; Corporate Social Responsibility and Impact; Value; Financial Services Industry; Public Administration Industry; China; California
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Eccles, Robert G., and Aldo Sesia. "CalPERS' Emerging Equity Markets Principles." Harvard Business School Case 409-054, March 2009. (Revised October 2009.)
  • 2009
  • Working Paper

Farsighted Stability for Roommate Markets

By: Bettina-Elisabeth Klaus, Flip Klijn and Markus Walzl
Using a bi-choice graph technique (Klaus and Klijn, 2009), we show that a matching for a roommate market indirectly dominates another matching if and only if no blocking pair of the former is matched in the latter (Proposition 1). Using this characterization of... View Details
Keywords: Two-Sided Platforms; Marketplace Matching; Mathematical Methods; Balance and Stability
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Klaus, Bettina-Elisabeth, Flip Klijn, and Markus Walzl. "Farsighted Stability for Roommate Markets." Harvard Business School Working Paper, No. 09-135, May 2009.
  • September 1984 (Revised September 1993)
  • Case

Nestle S.A.: International Marketing (A)

By: John A. Quelch
A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Health Industry; Switzerland
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Quelch, John A., and Edward J. Hoff. "Nestle S.A.: International Marketing (A)." Harvard Business School Case 585-013, September 1984. (Revised September 1993.)
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