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  • All HBS Web  (18,445)
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  • All HBS Web  (18,445)
    • People  (25)
    • News  (3,477)
    • Research  (12,677)
    • Events  (105)
    • Multimedia  (295)
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  • 06 Feb 2018
  • News

The stock market goes off-road

  • February 2011
  • Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
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Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
  • May 2012
  • Case

Evergreen Natural Markets 2012

By: Rosabeth M. Kanter and Paul S. Myers
Evergreen Natural Markets is a successful food retailer located in the Rocky Mountain region of the U.S. Having grown through acquisition, it has a reputation for improving the companies it purchases while retaining previous management. This strategy has succeeded due... View Details
Keywords: United States; Operating Systems; Acquisitions; Strategy; Human Resource Management; Consolidations; Retail Trade; Food; Growth Management; Organizational Culture; Consolidation; Acquisition; Business Processes; Retail Industry; Food and Beverage Industry; Las Vegas; Western United States
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Kanter, Rosabeth M., and Paul S. Myers. "Evergreen Natural Markets 2012." Harvard Business School Brief Case 124-450, May 2012.
  • November 2015 (Revised December 2017)
  • Case

Public Capital Markets

By: Samuel G. Hanson and Colton Hicks
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Hanson, Samuel G., and Colton Hicks. "Public Capital Markets." Harvard Business School Case 216-029, November 2015. (Revised December 2017.)
  • Article

Stakeholder Marketing 2.0

As more companies pursue "open innovation" and adopt social networking and Web 2.0 tools, there is an emerging opportunity for them to connect with a diverse body of stakeholders and incorporate their interests and ideas. However, this also introduces many new... View Details
Keywords: Social and Collaborative Networks; Business and Stakeholder Relations
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Chakravorti, Bhaskar. "Stakeholder Marketing 2.0." Journal of Public Policy & Marketing 29, no. 1 (Spring 2010): 97–102.
  • 1991
  • Book

Strategic Marketing Management

By: R. J. Dolan
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Dolan, R. J. Strategic Marketing Management. Boston: Harvard Business School Press, 1991.
  • February 1982 (Revised June 1985)
  • Case

U.S. Retail Coffee Market (B)

Describes the corporate portfolio of General Foods, Procter & Gamble, and Nestle, thereby placing in context their coffee activities in the United States. The objective of this case is to allow students to evaluate each competitor's commitment to the U.S. retail coffee... View Details
Keywords: Competition; Markets; Retail Industry; Food and Beverage Industry; United States
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Yip, George S., and Jeffrey R Williams. "U.S. Retail Coffee Market (B)." Harvard Business School Case 582-088, February 1982. (Revised June 1985.)
  • Research Summary

Public Policy and Markets

By: Willis M. Emmons
William (Willis) M. Emmons III is investigating the interaction of public policy, markets, business strategy, and performance at the levels of firm, industry, and society. Emmons' approach draws heavily on economic theories of industrial organization, market failure,... View Details
  • May 2010
  • Article

Aggregate Market Reaction to Earnings Announcements

By: William Cready and Umit G Gurun
This analysis identifies a distinct immediate announcement period negative relation between earnings announcement surprises and aggregate market returns. Such a relation implies that market participants use earnings information in forming expectations about expected... View Details
Keywords: Aggregate Earnings; Investment Return; United States
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Cready, William, and Umit G Gurun. "Aggregate Market Reaction to Earnings Announcements." Journal of Accounting Research 48, no. 2 (May 2010): 289–334.
  • Research Summary

Multinational Firms, Labor Market Discrimination, and the Capture of Competitive Advantage by Exploiting the Social Divide

The organizational theory of the multinational firms holds that foreignness is a liability, and specifically that lack of embeddedness in host-country social networks is a source of competitive disadvantage; meanwhile the literature on labor market discrimination... View Details
Keywords: Multinational Firm; Multinationals; Labor Market Discrimination
  • 2009
  • Working Paper

Farsighted Stability for Roommate Markets

By: Bettina-Elisabeth Klaus, Flip Klijn and Markus Walzl
Using a bi-choice graph technique (Klaus and Klijn, 2009), we show that a matching for a roommate market indirectly dominates another matching if and only if no blocking pair of the former is matched in the latter (Proposition 1). Using this characterization of... View Details
Keywords: Two-Sided Platforms; Marketplace Matching; Mathematical Methods; Balance and Stability
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Klaus, Bettina-Elisabeth, Flip Klijn, and Markus Walzl. "Farsighted Stability for Roommate Markets." Harvard Business School Working Paper, No. 09-135, May 2009.
  • Research Summary

Marketing and Advertising and Society

By: Stephen A. Greyser
Stephen A. Greyser is continuing to write on and conduct research into the role of marketing and advertising in society. He analyzed in 'Marketing and Public Policy' the evolution of legal and consumer-based issues over recent decades and, for a Stanford University... View Details
  • 2022
  • Working Paper

Why Do Index Funds Have Market Power? Quantifying Frictions in the Index Fund Market

By: Zach Y. Brown, Mark Egan, Jihye Jeon, Chuqing Jin and Alex A. Wu
Index funds are one of the most common ways investors access financial markets and are perceived to be a transparent and low-cost alternative to active investment management. Despite these purported virtues of index fund investing and the introduction of new products... View Details
Keywords: Mutual Funds; Passive Investing; Asset Management; Financial Markets; Investment Funds; Financial Management; Financial Services Industry; United States
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Brown, Zach Y., Mark Egan, Jihye Jeon, Chuqing Jin, and Alex A. Wu. "Why Do Index Funds Have Market Power? Quantifying Frictions in the Index Fund Market." Harvard Business School Working Paper, No. 24-019, October 2023. (NBER Working Paper Series, No. 31778, October 2023.)
  • August 1990
  • Case

Giovanni Buton: International Marketing Strategy

Describes the situation confronting Giovanni Buton, an Italian distiller and beverage distributor, in 1989. The market for distilled spirits was declining and the spirits industry was consolidating via mergers and acquisitions on a worldwide basis. "Global brands" such... View Details
Keywords: Marketing Strategy; Globalized Markets and Industries; Manufacturing Industry; Food and Beverage Industry; Italy; European Union
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Buzzell, Robert D. "Giovanni Buton: International Marketing Strategy." Harvard Business School Case 591-023, August 1990.
  • October 2005
  • Module Note

The Marketing of Innovations Module III: Going to Market

By: John T. Gourville
Keywords: Marketing; Innovation and Invention
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Gourville, John T. "The Marketing of Innovations Module III: Going to Market." Harvard Business School Module Note 506-017, October 2005.
  • April 1986 (Revised June 1986)
  • Background Note

Nondollar Bond Markets

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Mason, Scott P. "Nondollar Bond Markets." Harvard Business School Background Note 286-119, April 1986. (Revised June 1986.)
  • July 2020 (Revised August 2022)
  • Course Overview Note

Introduction to Marketing

By: Sunil Gupta
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Gupta, Sunil. "Introduction to Marketing." Harvard Business School Course Overview Note 521-007, July 2020. (Revised August 2022.)
  • 14 Mar 2014
  • Conference Presentation

Residual Markets Risks

By: Dante Roscini
Citation
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Roscini, Dante. "Residual Markets Risks." Paper presented at the Idea Capital Funds Investor Day, Idea Capital Funds, Milan, March 14, 2014.
  • November 1999 (Revised February 2001)
  • Case

Wild Oats Markets

By: Ray A. Goldberg, Carin-Isabel Knoop and David Benedict Pearcy
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Goldberg, Ray A., Carin-Isabel Knoop, and David Benedict Pearcy. "Wild Oats Markets." Harvard Business School Case 900-011, November 1999. (Revised February 2001.)
  • 1992
  • Book

Strategic Marketing Management

By: R. J. Dolan
Citation
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Dolan, R. J., ed. Strategic Marketing Management. Boston: Harvard Business School Press, 1992.
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