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- 2016
- Working Paper
Decision-Making by Precedent and the Founding of American Honda (1948 – 1974)
By: Ramon Casadesus-Masanell and John Heilbron
American Honda was founded in 1959 as a wholly owned subsidiary of the Honda Motor Company to facilitate sales and distribution in the United States. The details of American Honda’s early history have long served as evidence in debates among scholars and practitioners... View Details
- 2016
- Working Paper
Mapping the Economic Grand Tour: Travel and International Emulation in Enlightenment Europe
As the itinerant wizard (technically one of the Maiar, if not the Istari) Gandalf wrote to the then domestically-inclined hobbit Frodo Baggins in J.R.R. Tolkien’s The Lord of the Rings, “Not all those who wander are lost.” Indeed, as the recent brouhaha over the... View Details
- June 2016 (Revised January 2018)
- Case
World Wildlife Fund (WWF)
By: Ramon Casadesus-Masanell and Jordan Mitchell
Nearly all environmental organizations have a similar aim: to stop the degradation of the natural environment. However, the strategies that environmental organizations choose to employ are sometimes starkly different. This case compares the models of two dissimilar... View Details
- June 24, 2016
- Other Article
Why Brexit Is a Big Deal
By: John A. Quelch
The consequences of yesterday's vote by the British people to leave the European Union will be far-reaching, but there is no reason for global markets to panic.
Brexit is a vote against the European Union. Once heralded as the engine of a one-for-all and... View Details
Brexit is a vote against the European Union. Once heralded as the engine of a one-for-all and... View Details
Keywords: British Vote; Brexit; European Union; Impact; Historical Result; Governing Rules, Regulations, And Reforms; Disruption; Transition; Volatility; Decision Making; Globalization; Government and Politics; History; Leadership; Outcome or Result; Risk and Uncertainty; Strategy; European Union; Republic of Ireland; United Kingdom
- June 2016 (Revised April 2018)
- Case
Boys & Girls Clubs of America: Driving Impact
By: V. Kasturi Rangan and Lisa C. Cox
With $1.8 billion in 2015 revenues, Boys & Girls Club of America had evolved over its 155-year-old history to occupy the lead position in the Youth Development space in the United States. Its new CEO Jim Clark had initiated yet another change process in 2015 to ensure... View Details
- June 2016
- Teaching Note
Relating to Peapod
By: Jill Avery and Susan Fournier
This case concerns the topics of relationship marketing, customer acquisition and retention, brand loyalty, service failure and recovery, new product introduction, and the use of consumer ethnography to study consumer behavior. Specifically, the case explores the... View Details
- June 2016
- Case
Big Spaceship: The Evolving Agency
By: Boris Groysberg and Matthew G. Preble
This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details
- 2016
- Working Paper
Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica
By: Geoffrey Jones and Andrew Spadafora
Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This working paper suggests that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more... View Details
- June 7, 2016
- Comment
Can Brand Trump Win a Presidency?
By: John A. Quelch
In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and... View Details
Keywords: Brand; Umbrella Brands; Political Brands; Political Campaigns; Successful Brands; Personal Brand; Demographics; History; Information; Innovation and Invention; Leadership; Management; Marketing; Outcome or Result; Problems and Challenges; Strategy; Value; Public Administration Industry; Public Relations Industry; United States
- June 2016
- Article
Social and Spatial Clustering of People at Humanity's Largest Gathering
By: Ian Barnett, Tarun Khanna and Jukka-Pekka Onnela
Macroscopic behavior of scientific and societal systems results from the aggregation of microscopic behaviors of their constituent elements, but connecting the macroscopic with the microscopic in human behavior has traditionally been difficult. Manifestations of... View Details
- May 2016 (Revised April 2019)
- Case
Olivia Lum: Wanting to Save the World
By: Geoffrey Jones and Essie Alamsyah
This case considers the entrepreneurial career of Olivia Lum, who founded the Singaporean water company Hyflux in 1989. An orphan born in Malaysia, Lum provides a rare case of an entrepreneurial success in a country whose economic success has primarily rested on... View Details
Keywords: Industrial Organization; Chinitz; Agglomeration; Clusters; Cities; Mine; Environmental Management; Operations Management; Sustainable Operations; Environmental Regulation; Entrepreneurship; Globalization; History; Operations; Management; Environmental Sustainability; Green Technology Industry; Utilities Industry; China; Singapore
- 2016
- Book
Antonio Serra and the Economics of Good Government
By: Rosario Patalano and Sophus A. Reinert
Little is known of Antonio Serra except that he wrote his extraordinary 1613 Short Treatise on the Causes That Make Kingdoms Abound in Gold and Silver even in the Absence of Mines in a Neapolitan jail and that he died there soon afterwards. However, the... View Details
- March 2016
- Teaching Note
Catalina in the Digital Age
By: Uma R. Karmarkar and Robert J. Dolan
"Catalina in the Digital Age" considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer... View Details
- 2016
- Book
Revolutionizing Innovation: Users, Communities, and Open Innovation
By: Dietmar Harhoff and Karim R. Lakhani
The last two decades have witnessed an extraordinary growth of new models of managing and organizing the innovation process, which emphasize users over producers. Large parts of the knowledge economy now routinely rely on users, communities, and open innovation... View Details
- February 2016 (Revised July 2017)
- Case
A Nation Divided: The United States and the Challenge of Secession
By: David Moss and Marc Campasano
Americans elected Abraham Lincoln as the nation's first Republican president in November of 1860. Northern political leaders had formed the Republican Party only a few years before, in large measure to combat the spread of slavery. Southerners had long been wary of... View Details
- February 2016
- Case
Banking and Politics in Antebellum New York
By: David Moss and Colin Donovan
After a long period of solid Democratic control, Whigs secured a majority of seats in the New York State Assembly in 1837, the same year that a major financial panic had crippled the banking system and shaken public confidence in the state's governance. The next year,... View Details
- February 2016 (Revised August 2017)
- Case
Battle Over a Bank: Defining the Limits of Federal Power Under a New Constitution
By: David Moss and Marc Campasano
In late February, 1791, Treasury Secretary Alexander Hamilton submitted a report to President Washington defending his recent proposal for a national bank, which he hoped would bolster the American economy and assist the federal government in managing its finances.... View Details
- February 2016
- Case
Debt and Democracy: The New York Constitutional Convention of 1846
By: David Moss and Dean Grodzins
On September 23, 1846, delegates to New York State's constitutional convention prepared to vote on a proposal that its principal proponent, Michael Hoffman, conceded would be “a serious change in our form of government.” The proposal would place tight restrictions on... View Details
- February 2016 (Revised April 2017)
- Case
Democracy and Women's Rights in America: The Fight over the ERA
By: David Moss, Amy Smekar, Dean Grodzins, Rachel Wilf and Marc Campasano
On the afternoon of June 21, 1982, the Florida Senate prepared to vote on whether to ratify the proposed Equal Rights Amendment (ERA) to the U.S. Constitution, which stated that “Equality of Rights under the law shall not be denied or abridged by the United States or... View Details
- February 2016 (Revised January 2018)
- Case
Democracy, Sovereignty, and the Struggle over Cherokee Removal
By: David Moss, Marc Campasano and Dean Grodzins
By the mid-1830s, the U.S. Government and the State of Georgia had for years been pushing the Cherokees to turn all of their territory over to white settlers and move west, yet it appeared that most Cherokees wanted to keep their ancestral homeland. In October 1835,... View Details