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Publications

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  • All HBS Web  (825)
    • People  (4)
    • News  (215)
    • Research  (496)
    • Multimedia  (14)
  • Faculty Publications  (306)

Show Results For

  • All HBS Web  (825)
    • People  (4)
    • News  (215)
    • Research  (496)
    • Multimedia  (14)
  • Faculty Publications  (306)
← Page 20 of 825 Results →
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

"Another twisted branch on the family tree," proclaimed a full-page magazine advertisement. A separate ad stated, "If you lose it in the parking lot, everyone can direct you to it," while a third told readers that "Making a View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • 15 Dec 2023
  • News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

“Africa’s youth population is growing. The median age is 19,” he says. “By 2050, more than a third of the world’s youth will be African. They’re passionate about sports, music, fashion and art, and, increasingly they are creators. Our... View Details
Keywords: Margie Kelley
  • Profile

Yung Winata

be when you grew up? I used to make dresses for my dolls with fabric from my own clothes. I thought I was destined to be a fashion designer. Instead, I chose the anthesis of that and joined the military where I wore the same outfit every... View Details
  • Profile

Sergio Velasquez-Terjesen

semester and January break, he participated in HBS's Start Up Bootcamp program, in which he worked with three HBS peers to launch a new line of children's clothing made from sustainable merino wool. "The marrying of fashion with... View Details
Keywords: Manufacturing/Energy; Consulting
  • 01 Mar 2024
  • News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details
Keywords: Publishing Industries (except Internet); Information
  • Web

Climate Impact - Business & Environment

CEO, thredUP “Buying and wearing secondhand clothing instead of new reduces carbon emissions by an average of 25%, making resale a powerful solution to the fashion industry’s wastefulness. As one of the largest online resale platforms,... View Details
  • 16 May 2024
  • News

On the Job

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. We all have early memories of on-the-job learnings—those moments that had a lasting impact on how we see the world of work and our place in it. This... View Details
Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade
  • 28 Mar 2012
  • What Do You Think?

Are Factory Jobs Important to the Economy?

which the directors toured a newly-created "beauty park" in the US, where companies cooperating to create and manufacture new fashion beauty products are located together in one light industrial park. It is a reflection of colleagues Gary... View Details
Keywords: by James Heskett; Manufacturing
  • February 2020 (Revised April 2021)
  • Case

StockX: The Stock Market of Things

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Fashion Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
Citation
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Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things." Harvard Business School Case 620-062, February 2020. (Revised April 2021.)
  • July 2017
  • Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Fashion Industry; Fashion Industry; United States
Citation
Educators
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Related
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
  • Web

Global Activities 2020

including the launch of his fashion e-commerce company, Darza. Immersion Offers Students Insight into Development in Sri Lanka In the School’s first immersion in Sri Lanka, HBS students and faculty learned firsthand about China’s Belt and... View Details
  • 03 Dec 2014
  • What Do You Think?

Can the Brilliant Jerk Be Managed Effectively?

on; beginning an intervention with the offender early on; providing an opportunity for attitude improvement, possibly with the engagement of a counselor or coach; and then terminating in a timely fashion the employee who is unable to... View Details
Keywords: by James Heskett
  • 15 Mar 2017
  • Lessons from the Classroom

More Than 900 Examples of How Climate Change Affects Business

This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
Keywords: by Carmen Nobel; Green Technology
  • 10 Aug 2009
  • Research & Ideas

High Commitment, High Performance Management

A: Leaders must make conscious, principled choices. Such principled choices define a firm's character. They are: Purpose: It defines the firm's contribution to customers, employees, investors, community, and society, not only increasing stock price. Strategy: HCHP... View Details
Keywords: by Martha Lagace
  • 08 Oct 2008
  • Research & Ideas

Book Excerpt: A Sense of Urgency

create the sense of urgency needed to perform better. An example. At a major European retailer, margins were shrinking year after year because fashionable boutiques were taking its top-of-the-line business, and discounters were taking... View Details
Keywords: by John P. Kotter
  • 26 Sep 2011
  • HBS Case

HBS Cases: Lady Gaga

Searched-For Female," as recorded by Google, and made international headlines for donning a dress made of red meat, which Time Magazine called the top fashion statement of 2010. “Gaga is a marketing phenomenon” So it's almost... View Details
Keywords: by Carmen Nobel; Entertainment & Recreation; Music
  • 05 Feb 2019
  • News

The First Five Years: Karan Shah (MBA 2016)

fashion quotient quickly!” How do you use what you learned at HBS in your work at PCL? “Given that my role involves working extensively in strategy and growth, what I learned in my classes on finance, negotiations, strategy, B2B sales,... View Details
  • October 2003 (Revised January 2004)
  • Case

Burberry

By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman
In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest... View Details
Keywords: Brands and Branding; Management Teams; Luxury; Product Launch; Distribution; Product Positioning; Advertising; Market Entry and Exit; Fashion Industry; Fashion Industry; United Kingdom
Citation
Educators
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Related
Moon, Youngme E., Erika Kussmann, Emma Penick, Susan Wojewoda, and Kerry Herman. "Burberry." Harvard Business School Case 504-048, October 2003. (Revised January 2004.)
  • 09 Dec 2013
  • Research & Ideas

Cultural Disharmony Undermines Workplace Creativity

different cultural background who did or didn't get along with other people. Participants were then asked to read Chua's business case on the Chinese fashion house, and afterward told to come up with ideas for next year's collection that... View Details
Keywords: by Michael Blanding
  • 26 Nov 2001
  • Research & Ideas

How Toyota Turns Workers Into Problem Solvers

to become so skilled as problem solvers, they had to be led through their training by a capable team leader and group leader. The team leader and group leader were capable of teaching these skills in a directed, learn-by-doing fashion, because they too were... View Details
Keywords: by Sarah Jane Johnston; Manufacturing; Transportation; Auto
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