Publications

May 2021 (Revised May 2022)
Case

Headspace vs. Calm: A Mindful Competition

By: Ayelet Israeli and Anne Wilson

By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details

Keywords: Marketing Communication; Integrated Strategy; Brand; Brand ＆ Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health ＆ Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom

12 Oct 2012
News

Harvard University and Harvard Business School Receive $40 Million Donation from a Dr. James S. C. Chao and Family Foundation

21 Jul 2015
Blog Post

3 Things Women Need to Know About Business School

In 2013, HBS celebrated 50 years of women in the MBA program. Eight women joined the Class of 1965 – and this year 383 women from the Class of 2015 walked across the stage to collect their diplomas. So what is it like to be a woman in... View Details

21 Oct 2016
News

The Type of Purpose That Makes Companies More Profitable

Hedgehogs and Foxes: Character, Leadership, and Command in Organizations

In this compelling look at charismatic leaders and their leadership styles, Abraham Zaleznik asserts that leaders are either... View Details

2024
Working Paper

Moral Incoherence During Category Emergence: The Contentious Case of Connected Toys

By: Ryann Noe

Through a longitudinal study of the emergence of connected toys – physical toys that interact with digital devices – I build theory about moral incoherence: when competing views about the moral worth of a category persist over time. During the course of their... View Details

Keywords: Technological Innovation; Technology Adoption; Moral Sensibility; Market Entry and Exit; Consumer Behavior

Read Now

September 2024 (Revised November 2024)
Case

Moss & Associates: 'Empower to Create the Exceptional'

By: Boris Groysberg and Sarah L. Abbott

In 2023, Moss & Associates, a Fort Lauderdale-based general contractor, celebrated its 20th anniversary. The business was founded by Bob Moss and his sons, Chad and Scott. The company had grown to 3,800 employees generating over $3 billion in revenues via two business... View Details

Keywords: Solar; Growth; Community; Organizational Culture; Family Business; Growth Management; Construction Industry; United States

14 May 2020
Blog Post

A PRIDE Farewell

When we assumed our PRIDE co-president roles in the Spring of 2019, we could not have imagined the state of the world into which we would graduate. We imagined the halls of Aldrich bustling until the very last cold call, families gathering on Baker Lawn to View Details

September 2021 (Revised March 2024)
Case

Tesla in 2023: 'Electrified' Competition

By: Eric Van den Steen, Ramon Casadesus-Masanell and Karen Elterman

Over its 17 years in existence, Tesla had redefined people’s view of electric cars, and in 2020, the company saw its stock rise by more than 700% to became the most valuable carmaker in the world. In December 2020, Tesla celebrated its fifth consecutive quarter of... View Details

Keywords: Barrier To Entry; Competitive Advantage; Innovation; Tesla; Automotive Industry; Sustainable Competitive Advantage; Values; Vision; Learning By Doing; Economies Of Scale; Electric Vehicle; Scenario Planning; Batteries; Competitive Strategy; Product Positioning; Profit; Competition; Industry Growth; Auto Industry

January 2008 (Revised March 2008)
Case

Mayhem on Madison (A)

By: A. Eugene Kohn and David Lane

In his first project, an aspiring property developer negotiates the development rights above a one-story bank branch in Manhattan's tony Carnegie Hill. Community resistance erupted immediately, spearheaded by celebrity and socialite residents. Facing rejection of his... View Details

Keywords: Buildings and Facilities; Development Economics; Business and Community Relations; Conflict and Resolution; Urban Development; Real Estate Industry; New York (city, NY)

Find at Harvard

06 Nov 2012
News

Election 2012: Corporate America gets feisty

25 Apr 2017
News

Harvard Business School’s annual contest for entrepreneurs is a case study unto itself

September 2009 (Revised November 2010)
Case

Marquee: The Business of Nightlife

By: Anita Elberse, Ryan Barlow and Sheldon Wong

In December 2008, nightlife impresario Noah Tepperberg celebrated the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs for... View Details

Keywords: Forecasting and Prediction; Cost Management; Marketing Strategy; Competitive Strategy