Publications

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30 Aug 2017
News

Desktop.com

By: Marco Iansiti and Mary Rotelli

January 1995
Case

Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details

Keywords: Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods

March 2004
Article

Strategy as Ecology

By: Marco Iansiti and Roy Levien

Keywords: Strategy

1996
Working Paper

Developing Products on Internet Time

By: Marco Iansiti and Alan MacCormack

May – June 1997
Article

Technology Integration: Turning Great Research into Great Products

By: Marco Iansiti and J. West

Keywords: Information Technology; Integration; Research; Product

June 2011
Case

CA Technologies: Bringing the Cloud to Earth

By: Marco Iansiti and Kerry Herman

Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing.... View Details

Keywords: Disruptive Innovation; Product Positioning; Expansion; Internet and the Web; Technology Adoption

October 2003 (Revised March 2004)
Background Note

Semiconductor Industry, 2002, The

By: Marco Iansiti and Marcin Strojwas

The semiconductor industry has exhibited an unparalleled rate of innovation since its birth over 50 years ago. Describes how technological innovation has shaped industry structure. View Details

Keywords: Technological Innovation; Industry Structures; Semiconductor Industry

October 2003
Case

Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation

By: Marco Iansiti and Marcin Strojwas

Surging costs of building a state-of-the-art fabrication facility were pushing firms to outsource manufacturing while advanced technologies were requiring a tighter coupling between design and manufacturing. Explores the development of strategy in this environment.... View Details

Keywords: Strategy; Business Model; Networks; Product Design; Production; Decisions; Customer Relationship Management; Supply Chain Management

March 2000 (Revised April 2001)
Case

eFrenzy, Inc. (A)

By: Marco Iansiti and Nicole Tempest

Details how to design, launch, and scale a rapidly growing Internet venture. Focuses on the challenges and opportunities involved in leveraging a network of partners. View Details

Keywords: Corporate Entrepreneurship; Business Growth and Maturation; Internet and the Web; Product Development; Business or Company Management; Problems and Challenges; Information Technology Industry; United States

April 1995 (Revised December 1997)
Case

Silicon Graphics, Inc. (A)

By: Marco Iansiti and Ellen Stein

Based on a Silicon Valley company that has developed the capability to compete in a rapidly growing, highly turbulent environment. This capability hinges on its flexible and rapid development process, which the case characterizes in detail. Focuses on the development... View Details

Keywords: Product Development; Information Infrastructure; Product Launch; Managerial Roles; Expansion; Design; Applications and Software; Computer Industry; Electronics Industry; California

August 1994 (Revised January 1997)
Exercise

Design for Manufacturing: An Exercise

By: Marco Iansiti and Ellen Stein

Keywords: Design; Manufacturing Industry

2000
Working Paper

Experience, Experimentation, and the Accumulation of Knowledge: The Evolution of R&D in the Semiconductor Industry

By: Jonathan West and Marco Iansiti

30 Nov 2020
News

Why Quantum Computing Should Be Part Of Your Enterprise AI Strategy

News

Competing in the Age of AI Requires a New Strategy

January 2011
Article

Let the Right One In: A Microeconomic Approach to Partner Choice in Mutualisms

By: Marco Archetti, Francisco Ubeda, Drew Fudenberg, Jerry R. Green, Naomi E. Pierce and Douglas W. Yu

One of the main problems impeding the evolution of cooperation is partner choice. When information is asymmetric (the quality of a potential partner is known only to himself), it may seem that partner choice is not possible without signaling. Many mutualisms, however,... View Details

Keywords: Microeconomics; Strategy; Partners and Partnerships; System; Problems and Challenges; Information; Economics; Theory; Cost; Decision Choices and Conditions; Cooperation