Publications

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24 Jul 2000
Research & Ideas

Linking the Globe: The Role of Media and Communications

If proof was needed that change is afoot in the worldwide media industry, it came in the form of late alterations to a panel on the subject at the HBS Global Alumni Conference. CEOs Jean-Marie Messier of France's Vivendi and Thomas Middlehof of Germany's Bertelsmann... View Details

Keywords: by Kenneth Liss; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting

January 2022 (Revised February 2022)
Teaching Note

Universal During COVID: The Future of Theatrical Windows

By: Hong Luo, Henry McGee and Carol Lin

The COVID-19 pandemic brought enormous disruption to the movie industry, closing theaters indefinitely by mid-March 2020, halting television and film production, and throwing theatrical release schedules into disarray. Shell had assumed the CEO position at NBC... View Details

Keywords: COVID-19 Pandemic; Leadership; Decisions; Strategy; Negotiation; Media and Broadcasting Industry; Media and Broadcasting Industry

February 2021
Teaching Plan

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang and Amy Klopfenstein

This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry... View Details

December 2018 (Revised August 2019)
Case

Super Bowl Storytelling

By: Shelle Santana and Jill Avery

The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details

Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; North America

May 2014 (Revised July 2016)
Case

RCA: Color Television and the Department of Justice (A)

By: Willy C. Shih and Gregory Dieterich

This case examines the early history of the color television receiver market and the global consequences of an historic 1958 consent decree with the U.S. Department of Justice that opened RCA's patents to licensing by domestic competitors royalty-free. This externality... View Details

Keywords: Intellectual Property; Patents; Rights; Business Strategy; Competitive Strategy; Corporate Strategy; Business History; Information Technology; Information Infrastructure; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; Japan

September 2013
Case

Vogue: Defining the Culture of Fashion

By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou

In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the... View Details

Keywords: Creative Industries; Fashion; Publishing; Digital Technology; Entertainment; Product Portfolio Management; Magazines; Journals and Magazines; Internet and the Web; Change Management; Resource Allocation; Creativity; Media; Advertising; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry

February 2013
Case

YouTube Channels

By: Sunil Gupta and Dharmishta Rood

In December 2011 YouTube launched a website redesign that made Channels the central focus of the site. This redesign was the company's first foray into a strategy designed to foster long-form user engagement. YouTube invested $100 million in 100 Channels, often created... View Details

Keywords: Competition; Internet and the Web; Entertainment; Growth and Development Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry

March 2005
Teaching Note

Must Zee TV (TN)

By: Bharat N. Anand

Teaching Note to (9-700-122). View Details

Keywords: Media and Broadcasting Industry; Media and Broadcasting Industry

February 2004 (Revised September 2006)
Case

Finding a Response: Pixar and a Coy Story

Pixar, Inc. is the subject of an article that suggests its share price is currently overvalued. The article is picked up in summary by several wire services. Pixar's management must determine the appropriate public response. Its choices range from ignoring the article,... View Details

Keywords: Media; Animation Entertainment; Decision Making; Film Entertainment; Communication Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry

October 2001 (Revised November 2001)
Case

Blethen Family and the Seattle Times Company (A), The

By: John A. Davis and Cathy Quinn

Frank Blethen, the fourth-generation publisher of The Seattle Times, ponders the challenges facing this family business. This case reviews the long history of this business and family and asks whether family ownership and management are in the interests of both the... View Details

Keywords: History; Management; Business or Company Management; Family Business; Family and Family Relationships; Family Ownership; Problems and Challenges; Media and Broadcasting Industry; Media and Broadcasting Industry

June 2000 (Revised February 2003)
Case

Must Zee TV

By: Bharat N. Anand and Tarun Khanna

Explores issues related to (1) the vertical boundaries of the firm in an emerging-economy context, especially the effects of lack of intellectual property rights and lack of contract enforcement on both industry structure and boundaries of the firm; and (2) the extent... View Details

Keywords: Corporate Strategy; Multinational Firms and Management; Developing Countries and Economies; Copyright; Media and Broadcasting Industry; Media and Broadcasting Industry

Article

Spontaneous Deregulation: How to Compete with Platforms That Ignore the Rules

By: Benjamin Edelman and Damien Geradin

Many successful platform businesses—think Airbnb, Uber, and YouTube—ignore laws and regulations that appear to preclude their approach. The rule-flouting phenomenon is something we call "spontaneous private deregulation," and it is not new. Benign or otherwise,... View Details

Keywords: Regulation; Deregulation; Innovation And Strategy; Innovation Strategy; Laws and Statutes; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry