Publications

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December 1996 (Revised August 1998)
Teaching Note

General Mills, Inc.: Appendix of Comparable Company Data TN

By: William E. Fruhan Jr.

Teaching Note for (9-197-037). View Details

Keywords: Food and Beverage Industry

23 Dec 2020
News

Why the Growth of Impact Investing Depends on Data

12 Oct 2022
Video

Brandeis Marshall: The Potential for Data Equity

12 May 2017
Panel Discussion

Impact of Economics of Mutuality on Corporate Governance and Values

By: Lynn S. Paine

September 2020 (Revised July 2022)
Exercise

Artea (B): Including Customer-Level Demographic Data

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

Article

The Decreasing Value of Our Research to Management Education

By: Jone L. Pearce and Laura Huang

For centuries we have expected the best teachers also to be scholars. The practice of scholarship should do more than make scholars more humble teachers; scholarship is expected to be more than an activity done for its own sake. Here we present evidence that our... View Details

February 2022
Case

CityScore: Big Data Comes to Boston

By: Boris Groysberg and Sarah L. Abbott

In 2016, Martin “Marty” Walsh, the Mayor of Boston, introduced CityScore, a data dashboard that measured the city’s progress across a range of metrics. The dashboard was updated daily and publicly available. The mayor frequently discussed the CityScore targets in... View Details

Keywords: Analytics and Data Science; Government Administration; Leadership; Transformation; City; Measurement and Metrics; Public Administration Industry; Boston; United States

A key policy question raised by the advent of fintech lenders revolves around the impact on credit availability of credit models that employ alternative data and algorithmic underwriting. We exploit anonymized administrative data provided by a major fintech platform... View Details

July 2015 (Revised October 2017)
Case

Podium Data: Harnessing the Power of Big Data Analytics

By: Lynda M. Applegate, Karim R. Lakhani and Nicole Bucala

June 2018 (Revised April 2021)
Case

Valuing Snap After the IPO Quiet Period (A)

By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte

Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires in the country. Over the next three weeks, 14 analysts made investment recommendations on Snap: two with buy... View Details

January 2019
Background Note

Blockchain and the Movement of Value in Africa

By: John D. Macomber, Liang Wu and Ina Folea

This technical note discusses the potential of Blockchain technologies in Africa, particularly to overcome institutional voids in trust and transactions. View Details

Keywords: Blockchain; Technological Innovation; Value; Trust; Africa

Research Summary

Creating Corporate Value Added

By: Joseph L. Bower

In response to dramatic changes in the business environment--hypercompetition in many traditional industries, short product life cycles, and new competitors based in emerging nations--successful companies have responded by repositioning themselves in the global markets... View Details

13 Jan 2012
Working Paper Summaries

The Impact of Modularity on Intellectual Property and Value Appropriation

Keywords: by Carliss Y. Baldwin & Joachim Henkel

2011
Book

Fair Value Measurements Answer Book

By: H. David Sherman

Save time and eliminate uncertainties with the Fair Value Measurements Answer Book (formerly the FAS 157 Answer Book), the most comprehensive and authoritative resource for getting quick and accurate information about the adoption, planning, and implementation of ASC... View Details

Keywords: ASC Topic 820; Fair Value Accounting; Corporate Disclosure

Article

The Internal Economics of the Firm: Evidence from Personnel Data

By: George P. Baker, Michael Gibbs and Bengt Holmstrom

Keywords: Economics; Business Ventures

Article

The Value of Trading Relations in Turbulent Times

By: Marco Di Maggio, Amir Kermani and Zhaogang Song

This paper investigates how dealers’ trading relations shape their trading behavior in the corporate bond market. Dealers charge lower spreads to dealers with whom they have the strongest ties and more so during periods of market turmoil. Systemically important dealers... View Details

Keywords: OTC Markets; Network; Corporate Bonds; Crisis; Intermediation Chains; Leaning Against The Wind; Networks; Bonds; Behavior; Financial Crisis

18 Feb 2014
News

Data pioneers watching us work

January 2020
Case

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli, Carla Larangeira and Mariana Cal

In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details

Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America

March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry