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Publications

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    • All HBS Web  (2,412)
      • Faculty Publications  (642)

      Sustainable StrategyRemove Sustainable Strategy →

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      • 2013
      • Chapter

      Beyond Platinum: Making the Case for Titanium Buildings

      By: Jock Herron, Amy C. Edmondson and Robert G. Eccles
      Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction technologies, residential and... View Details
      Keywords: Buildings and Facilities; Energy; Attitudes; Environmental Sustainability; Construction Industry; Green Technology Industry; United States
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      Herron, Jock, Amy C. Edmondson, and Robert G. Eccles. "Beyond Platinum: Making the Case for Titanium Buildings." Chap. 4 in Constructing Green: The Social Structures of Sustainability, by Rebecca L. Henn and Andrew J. Hoffman, 77–100. MIT Press, 2013.
      • July 2013 (Revised May 2024)
      • Case

      BMVSS: Changing Lives, One Jaipur Limb at a Time

      By: Srikant Datar and Saloni Chaturvedi
      Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) is an Indian not-for-profit organization engaged in assisting differently-abled persons by providing them with the legendary low-cost prosthesis, the Jaipur Foot, and other mobility-assisting devices, free of cost. Known... View Details
      Keywords: Nonprofit Organizations; Financial Condition; Health Care and Treatment; Diversity; Philanthropy and Charitable Giving; Growth and Development Strategy; Medical Devices and Supplies Industry; Health Industry; India; Asia
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      Datar, Srikant, and Saloni Chaturvedi. "BMVSS: Changing Lives, One Jaipur Limb at a Time." Harvard Business School Case 114-007, July 2013. (Revised May 2024.)
      • Summer 2013
      • Article

      A Tale of Two Stories: Sustainability and the Quarterly Earnings Call

      By: Robert G. Eccles and George Serafeim
      One of the challenges companies claim to face in making sustainability a core part of their strategy and operations is that the market does not care about sustainability, either in general or because the time frames in which it matters are too long. The response of... View Details
      Keywords: Sustainability; Communication; Integrated Corporate Reporting; Investment; Environmental Sustainability
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      Eccles, Robert G., and George Serafeim. "A Tale of Two Stories: Sustainability and the Quarterly Earnings Call." Journal of Applied Corporate Finance 25, no. 3 (Summer 2013): 66–77.
      • 2013
      • Chapter

      Market Imperfections and Sustainable Competitive Advantage

      By: Felix Oberholzer-Gee and Dennis Yao
      This chapter reviews the main theories in strategic management that seek to explain persistent differences in profitability across companies. We argue that these differences are ultimately explained by market imperfections. Studying differences in financial performance... View Details
      Keywords: Strategic Management; Market Imperfections; Five Forces Framework; Competitive Advantage; Profit
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      Oberholzer-Gee, Felix, and Dennis Yao. "Market Imperfections and Sustainable Competitive Advantage." Chap. 12 in Oxford Handbook of Managerial Economics, by Christopher R. Thomas and William F. Shughart II, 262–277. Oxford University Press, 2013.
      • July 2013
      • Case

      Novozymes: Establishing the Cellulosic Ethanol Value Chain

      By: Willy Shih and Sen Chai

      As the world's largest producer of industrial enzymes, Novozymes had invested heavily for many years to bio-engineer enzymes that could break down cellulose into fermentable sugar. In 2010, the company had launched what it thought would become a breakthrough product... View Details

      Keywords: System Complexity; Industrial Enzymes; Ethanol; Collulosic Ethanol; Fermentation; Genomics; Genetic Engineering; Value Chain; Assembling Value Chain; Energy Sources; Renewable Energy; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Management; Growth and Development Strategy; Industry Growth; Production; Research; Research and Development; Science; Genetics; Natural Environment; Environmental Sustainability; Science-Based Business; Business Strategy; Commercialization; Vertical Integration; Agriculture and Agribusiness Industry; Biotechnology Industry; Energy Industry; Denmark; United States
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      Shih, Willy, and Sen Chai. "Novozymes: Establishing the Cellulosic Ethanol Value Chain." Harvard Business School Case 614-001, July 2013.
      • June 2013 (Revised January 2024)
      • Case

      Governance and Sustainability at Nike (A)

      By: Lynn S. Paine, Nien-hê Hsieh and Lara Adamsons
      Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details
      Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB&I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland
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      Paine, Lynn S., Nien-hê Hsieh, and Lara Adamsons. "Governance and Sustainability at Nike (A)." Harvard Business School Case 313-146, June 2013. (Revised January 2024.)
      • June 2013 (Revised September 2016)
      • Supplement

      Governance and Sustainability at Nike (B)

      By: Lynn S. Paine, Nien-he Hsieh and Lara Adamsons
      Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details
      Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB&I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland
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      Paine, Lynn S., Nien-he Hsieh, and Lara Adamsons. "Governance and Sustainability at Nike (B)." Harvard Business School Supplement 313-147, June 2013. (Revised September 2016.)
      • May 2013
      • Article

      The Performance Frontier: Innovating for a Sustainable Strategy

      By: Robert G. Eccles and George Serafeim
      By now most companies have sustainability programs. They're cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency. But a mishmash of sustainability tactics does not add up to a sustainable strategy. To endure, a strategy must address... View Details
      Keywords: Sustainability; Innovation; Environment; Corporate Reporting; Corporate Social Responsibility; Governance; Strategy; Value; Corporate Social Responsibility and Impact; Performance; Environmental Sustainability; Innovation and Invention
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      Eccles, Robert G., and George Serafeim. "The Performance Frontier: Innovating for a Sustainable Strategy." Harvard Business Review 91, no. 5 (May 2013): 50–60.
      • April 2013
      • Teaching Plan

      Marks and Spencer: Plan A (TP)

      By: David Bell and Michael Norris
      Teaching Note for 509029. View Details
      Keywords: Marketing; Corporate Social Responsibility and Impact; Strategic Planning; Environmental Sustainability; Competitive Advantage; Retail Industry
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      Bell, David, and Michael Norris. "Marks and Spencer: Plan A (TP)." Harvard Business School Teaching Plan 513-029, April 2013.
      • 1 Apr 2013
      • Interview

      Restoring U.S. Competitiveness: Professor Michael Porter in an interview with Charlie Rose

      By: Michael E. Porter
      "There is an historic opportunity right now for business and government to work together [to restore U.S. competitiveness]." Professor Porter discusses the eight federal policy priorities that business leaders and policymakers, liberals and conservatives agree will... View Details
      Keywords: U.S. Competitiveness; Competition; Policy; Global Strategy; Business and Government Relations; United States
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      Porter, Michael E. "Restoring U.S. Competitiveness: Professor Michael Porter in an interview with Charlie Rose." Charlie Rose (Television program), April 1, 2013.
      • March 2013 (Revised March 2015)
      • Case

      iMatari

      By: Joseph L. Badaracco and Matthew Preble
      In late 2012, recent Harvard Business School graduate Hannah Lopez is given the opportunity to lead entry into a new market for Plámo, a company that created startup companies in Europe and emerging markets based upon existing successful business models. She had only... View Details
      Keywords: Ethical Behavior; Ethical Judgment; Entrepreneurship; Imitation; Ethics; Moral Sensibility; Values and Beliefs; Europe; Middle East
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      Badaracco, Joseph L., and Matthew Preble. "iMatari." Harvard Business School Case 313-083, March 2013. (Revised March 2015.)
      • March 2013 (Revised May 2013)
      • Case

      Building Innovation at Terrapin Bright Green

      By: Amy C. Edmondson, Sydney Ribot and Mary Saunders
      Describes Terrapin Bright Green, an environmental consulting and strategic planning firm, and its approach for creating integrative, systematic solutions to green-building conundrums through consulting, research, and policy-related activities. Emphasis is placed on the... View Details
      Keywords: Integrated Design; Entrepreneurs; Creative Industries; CONSULTING Firms; Energy; Design; Governance; Growth and Development; Innovation and Invention; Knowledge; Labor; Organizations; Problems and Challenges; Research; Strategy; Value; Consulting Industry; New York (city, NY)
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      Edmondson, Amy C., Sydney Ribot, and Mary Saunders. "Building Innovation at Terrapin Bright Green." Harvard Business School Case 613-053, March 2013. (Revised May 2013.)
      • March 2013
      • Other Article

      Redesigning Primary Care: A Strategic Vision to Improve Value by Organizing Around Patients' Needs

      By: Michael E. Porter, Erika A. Pabo and Thomas H. Lee
      Primary care in the United States currently struggles to attract new physicians and to garner investments in infrastructure required to meet patients' needs. We believe that the absence of a robust overall strategy for the entire spectrum of primary care is a... View Details
      Keywords: Health
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      Porter, Michael E., Erika A. Pabo, and Thomas H. Lee. "Redesigning Primary Care: A Strategic Vision to Improve Value by Organizing Around Patients' Needs." Health Affairs 32, no. 3 (March 2013): 516–525.
      • 2013
      • Report

      Competitiveness at a Crossroads: Finding of Harvard Business School's 2012 Survey on U.S. Competitiveness

      By: Jan Rivkin, Michael E. Porter and Rosabeth M. Kanter
      Harvard Business School gleaned responses from nearly 7,000 alumni and more than 1,000 members of the general public. The survey not only provides an updated view of the U.S. business environment, but also illuminates specific actions that business leaders and... View Details
      Keywords: PK - 12 Education; U.S. Competitiveness; Competition; Education; Business and Community Relations; Business and Government Relations; United States
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      Rivkin, Jan, Michael E. Porter, and Rosabeth M. Kanter. "Competitiveness at a Crossroads: Finding of Harvard Business School's 2012 Survey on U.S. Competitiveness." Report, Harvard Business School, Boston, MA, February 2013.
      • February 2013 (Revised December 2015)
      • Case

      Groom Energy Solutions: Selling Efficiency

      By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice
      Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details
      Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Energy Industry; Green Technology Industry; Technology Industry; Utilities Industry; United States; Boston
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      Toffel, Michael W., Kira R. Fabrizio, and Stephanie van Sice. "Groom Energy Solutions: Selling Efficiency." Harvard Business School Case 613-054, February 2013. (Revised December 2015.)
      • January 2013 (Revised April 2013)
      • Technical Note

      Relational Contracts and the Roots of Sustained Competitive Advantage

      By: Rebecca M. Henderson
      This note focuses on organizational "competencies" or "capabilities" as a potential source of sustained competitive advantage. Research in this area hypothesizes that some firms outperform their competition because they can do things that their rivals cannot. View Details
      Keywords: Competitive Advantage; Performance
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      Henderson, Rebecca M. "Relational Contracts and the Roots of Sustained Competitive Advantage." Harvard Business School Technical Note 313-105, January 2013. (Revised April 2013.)
      • 2013
      • Case

      Ningbo FOTILE Kitchen Ware Co., Ltd.

      By: F. Warren McFarlan, Zheng Xiaoming, Yuren Fang and Hong Zhang
      Since 2008, FOTILE has actively introduced philosophies of the traditional Chinese culture—such as benevolence, justice, courtesy, wisdom and faith—into its management, which it believes to compensate for deficiencies in Western management concepts and creates a new... View Details
      Keywords: Human Resource Management; China; Human Resources; Leadership; Management; Strategy; China
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      McFarlan, F. Warren, Zheng Xiaoming, Yuren Fang, and Hong Zhang. "Ningbo FOTILE Kitchen Ware Co., Ltd." Tsinghua University Case, 2013.
      • 2013
      • Teaching Note

      Ningbo FOTILE Kitchen Ware Co., Ltd. (TN)

      By: F. Warren McFarlan, Zheng Xiaoming, Yuren Fang and Hong Zhang
      Since 2008, FOTILE has actively introduced philosophies of the traditional Chinese culture—such as benevolence, justice, courtesy, wisdom and faith—into its management, which it believes to compensate for deficiencies in Western management concepts and creates a new... View Details
      Keywords: Human Resource Management; China; Human Resources; Leadership; Management; Strategy; China
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      McFarlan, F. Warren, Zheng Xiaoming, Yuren Fang, and Hong Zhang. "Ningbo FOTILE Kitchen Ware Co., Ltd. (TN)." Tsinghua University Teaching Note, 2013.
      • 9 May 2013
      • Conference Presentation

      Weaving Sustainability into the Organization’s Fabric: A Framework for Organizational Renewal

      By: Luciana Silvestri and Ranjay Gulati
      Keywords: Sustainability; Sustainability Management; Organizational Identity; Organizational Change and Adaptation; Mission and Purpose; Management; Strategy; Organizational Design; Alliances; Environmental Sustainability
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      Silvestri, Luciana, and Ranjay Gulati. "Weaving Sustainability into the Organization’s Fabric: A Framework for Organizational Renewal." Paper presented at the Change and Sustainability Conference, Harvard Business School, Boston, MA, May 9, 2013.
      • December 2012 (Revised October 2013)
      • Case

      Developing the Materiality Matrix at Telefónica

      By: Robert G. Eccles, George Serafeim and Asun Cano-Escoriaza
      Telefónica, one of the largest telecommunication companies in the world and headquartered in Spain, has been issuing a corporate sustainability report since 2002. In its 2011 Sustainability report, the company included a "materiality matrix," and was one of only five... View Details
      Keywords: Sustainability; Sustainability Reporting; Sustainable Strategy; CSR; Corporate Social Responsibility; Communication Technology; Environmental Accounting; Corporate Social Responsibility and Impact; Environmental Sustainability; Telecommunications Industry; Spain
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      Eccles, Robert G., George Serafeim, and Asun Cano-Escoriaza. "Developing the Materiality Matrix at Telefónica." Harvard Business School Case 413-088, December 2012. (Revised October 2013.)
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