Publications

April 2025
Supplement

Allbirds: Decarbonizing Fashion PowerPoint Supplement

By: Michael W. Toffel, Ken Pucker and Stacy Straaberg

The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider fashion industry. Background material highlights the growing... View Details

Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Apparel and Accessories Industry; Fashion Industry; United States; California

February 2003 (Revised June 2003)
Case

Interface's Evergreen Services Agreement

In an attempt to reduce its ecological footprint, Interface Americas, a leading manufacturer of commercial carpet tile, has launched the Evergreen Services Agreement (ESA)--a lease agreement that provides would-be carpet purchasers with comprehensive floor-covering... View Details

Keywords: Business Model; Product; Environmental Sustainability; Innovation and Invention; Leasing; Consumer Products Industry; Houston

11 Oct 2021
Blog Post

Crafting a Nontraditional Path to Venture Capital and Private Equity with Morgan Sheil (MBA 2021)

As a teenager, Morgan Sheil (MBA 2021) developed a keen interest in the environment and climate change. That sustained interest, along with her drive to make a positive impact on the world, led Sheil across... View Details

2010
Report

Vietnam Competitiveness Report 2010

By: Christian H.M. Ketels, Nguyen Dinh Cung, Nguyen Thi Tue Anh and Do Hong Hanh

The 2010 Vietnam Competitiveness Report contains a broad assessment of Vietnam's current competitiveness, an analysis of the key challenges and opportunities ahead, and a proposal for an economic strategy to enable Vietnam to reach a higher level of sustainable growth.... View Details

Keywords: Economic Growth; Trade; Governing Rules, Regulations, and Reforms; Policy; Labor; Industry Clusters; Performance Capacity; Performance Productivity; Competitive Strategy

Read Now

30 Jan 2024
Cold Call Podcast

Can Second-Generation Ethanol Production Help Decarbonize the World?

Keywords: Re: Gunnar Trumbull; Energy

April 2012 (Revised June 2012)
Case

HP Labs in Singapore

By: Willy Shih, Pankaj Agarwal and Christine Chi

When HP established a branch of its corporate research lab in Singapore, the government played a key role through its Economic Development Board (EDB). Chris Whitney, the lab's director, sought to generate revenue from the lab's innovations, making it financially... View Details

Keywords: Research and Development; Factories, Labs, and Plants; Development Economics; Government and Politics; Motivation and Incentives; Innovation and Invention; Revenue; Technology Industry; Singapore

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

combined with more sophisticated methods of analyzing it, provide managers with powerful tools to help them isolate the effects of various marketing instruments. The framework developed by Gupta and Steenburgh helps managers think through... View Details

Keywords: by Sean Silverthorne

July 2004 (Revised March 2007)
Case

Sony EyeToy

By: Anita Elberse and Youngme E. Moon

In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed for use with Sony's PlayStation 2 console, the revolutionary technology allowed users standing in front of a small... View Details

Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Product Development; Performance Improvement; Software; Entertainment and Recreation Industry; Europe

25 Feb 2015
HBS Seminar

Beril Toktay, Scheller College of Business, Georgia Institute of Technology

Eric J. Van den Steen

Eric Van den Steen is a Professor of Business Administration at HBS, where he teaches strategy. He holds the Roy Little chair, established in honor of the founder of Textron.

Professor Van den Steen's research studies the fundamentals of strategy and... View Details

December 2012 (Revised August 2013)
Case

Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV)

By: Ray A. Goldberg and Lorin A. Fries

Corporate Head of Agriculture Hans Jöhr's mind raced in anticipation of the executive board meeting that afternoon. Jöhr recognized the meeting as a key opportunity to strategize far into the future, reexamining how his team's efforts in sustainable agricultural... View Details

Keywords: Agribusiness; Value Creation; Quality; Supply Chain Management; Social Issues; Environmental Sustainability; Problems and Challenges; Growth and Development Strategy; Agriculture and Agribusiness Industry; Health Industry

February 2000 (Revised April 2000)
Case

Microsoft, 2000

By: Michael G. Rukstad, David B. Yoffie and Carl Johnston

Surveys five threats to the sustainability of Microsoft's strategy (imitation, substitution, hold-up, slack, and saturation) and examines Microsoft's response to these threats. Teaching purpose: To evaluate the sustainability of Microsoft's competitive advantage. View Details

Keywords: Technological Innovation; Business or Company Management; Growth and Development Strategy; Growth Management; Planning; Competitive Strategy; Competitive Advantage; Corporate Strategy; Information Technology; Information Technology Industry

Find at Harvard

November 2012
Case

Hillary Clinton & Partners: Leading Global Social Change from the U.S. State Department

By: Rosabeth M. Kanter and Ai-Ling Jamila Malone

As U.S. Secretary of State, Hillary Rodham Clinton acted on a long-standing interest in public-private partnerships to elevate and activate an Office of Global Partnerships reporting directly to her. One major initiative that also addressed her interest in women's... View Details

Keywords: Collaboration; Partnerships; Global Collaboration; Innovation; Leadership; Leading Change

William Kerr is the D’Arbeloff Professor of Business Administration at Harvard Business School. Bill is Senior Associate Dean for Faculty Development and Research, co-director of Harvard’s Managing the Future of Work initiative, and faculty chair of the... View Details

Keywords: communications; computer; consulting; high technology; information technology industry; management consulting; manufacturing; telecommunications; venture capital industry

2013
Case

Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired

By: Rosabeth M. Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins

In July 2012, retired United States Army Major General Gale Pollock created Elevivo, a venture that worked on developing a comprehensive disease management software system to support the growing number of visually impaired individuals by providing them with tailored... View Details

Keywords: Disease Management; Health; Health Care and Treatment; Education; Information Technology; Insurance; Entrepreneurship; Leadership; Information Technology Industry; Health Industry; United States

September 2015
Technical Note

FIELD 2: Situation Analysis

By: Jill Avery

In this note, we present a method, the 5 C's Analysis, for collecting and analyzing information about the internal and external environments that firms face. This analysis will enable you to develop design ideas for a new product or service for your Global Partner that... View Details

Keywords: Design Thinking; Innovation; Market Research; Marketing; Customers

23 Nov 2021
Book

What It Takes to Build an Organizational Culture That Wins

which some claim that strategy today confers only short-term competitive advantage. In her book, The End of Competitive Advantage, Rita Gunther McGrath argues that the management presumption that competitive advantage is sustainable... View Details

Keywords: by Avery Forman

February 2019 (Revised June 2019)
Case

Where to Grow Next at Online Marketplace OLX

By: Thales Teixeira, Leandro A. Guissoni and Samy Dana

The CEO of OLX Brazil, an online classifieds platform business, is debating among multiple paths to grow sustainably (i.e., profitably) without the need for investor money. The options under consideration are (1) penetration growth by focusing on the core, (2) new... View Details

Keywords: Online Marketplace; Growth; Customer Acquisition; Facebook; Two-sided Network; E-commerce; Classifieds; Naspers; Schibsted; Innovation; Startup; Digital Platforms; Internet and the Web; Growth and Development Strategy; Business Model; Innovation and Invention; Business Startups; Decision Choices and Conditions; Brazil