Publications

February 2000 (Revised April 2000)
Case

Microsoft, 2000

By: Michael G. Rukstad, David B. Yoffie and Carl Johnston

Surveys five threats to the sustainability of Microsoft's strategy (imitation, substitution, hold-up, slack, and saturation) and examines Microsoft's response to these threats. Teaching purpose: To evaluate the sustainability of Microsoft's competitive advantage. View Details

Keywords: Technological Innovation; Business or Company Management; Growth and Development Strategy; Growth Management; Planning; Competitive Strategy; Competitive Advantage; Corporate Strategy; Information Technology; Information Technology Industry

Find at Harvard

11 Oct 2021
Blog Post

Crafting a Nontraditional Path to Venture Capital and Private Equity with Morgan Sheil (MBA 2021)

As a teenager, Morgan Sheil (MBA 2021) developed a keen interest in the environment and climate change. That sustained interest, along with her drive to make a positive impact on the world, led Sheil across... View Details

April 2012 (Revised June 2012)
Case

HP Labs in Singapore

By: Willy Shih, Pankaj Agarwal and Christine Chi

When HP established a branch of its corporate research lab in Singapore, the government played a key role through its Economic Development Board (EDB). Chris Whitney, the lab's director, sought to generate revenue from the lab's innovations, making it financially... View Details

Keywords: Research and Development; Factories, Labs, and Plants; Development Economics; Government and Politics; Motivation and Incentives; Innovation and Invention; Revenue; Technology Industry; Singapore

April 2025
Supplement

Allbirds: Decarbonizing Fashion PowerPoint Supplement

By: Michael W. Toffel, Ken Pucker and Stacy Straaberg

The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider fashion industry. Background material highlights the growing... View Details

Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Apparel and Accessories Industry; Fashion Industry; United States; California

July 2004 (Revised March 2007)
Case

Sony EyeToy

By: Anita Elberse and Youngme E. Moon

In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed for use with Sony's PlayStation 2 console, the revolutionary technology allowed users standing in front of a small... View Details

Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Product Development; Performance Improvement; Software; Entertainment and Recreation Industry; Europe

November 2016
Case

But, It's For a Good Cause

By: Elizabeth Keenan and John Gourville

Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of... View Details

Keywords: Social Change; Marketing And Society; Social Marketing; Brands and Branding; Customers; Perception; Advertising; Advertising Campaigns; Partners and Partnerships; Trends; Environmental Sustainability

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

combined with more sophisticated methods of analyzing it, provide managers with powerful tools to help them isolate the effects of various marketing instruments. The framework developed by Gupta and Steenburgh helps managers think through... View Details

Keywords: by Sean Silverthorne

November 2012
Case

Hillary Clinton & Partners: Leading Global Social Change from the U.S. State Department

By: Rosabeth M. Kanter and Ai-Ling Jamila Malone

As U.S. Secretary of State, Hillary Rodham Clinton acted on a long-standing interest in public-private partnerships to elevate and activate an Office of Global Partnerships reporting directly to her. One major initiative that also addressed her interest in women's... View Details

Keywords: Collaboration; Partnerships; Global Collaboration; Innovation; Leadership; Leading Change

April 2021
Case

Coca-Cola: Preparing for the Next 100 Years

By: Cynthia A. Montgomery and James Weber

In early 2020, James Quincey, the 14th chair of the 133-year old The Coca-Cola Company, was in the midst of a years-long transformation of Coca-Cola from being the leading carbonated soft drink (CSD) beverage company into a total beverage company. The company’s... View Details

Keywords: Strategy; Diversification; Change Management; Organizational Culture; Environmental Sustainability; Food and Beverage Industry; United States

September 2015
Technical Note

FIELD 2: Situation Analysis

By: Jill Avery

In this note, we present a method, the 5 C's Analysis, for collecting and analyzing information about the internal and external environments that firms face. This analysis will enable you to develop design ideas for a new product or service for your Global Partner that... View Details

Keywords: Design Thinking; Innovation; Market Research; Marketing; Customers

February 2019 (Revised June 2019)
Case

Where to Grow Next at Online Marketplace OLX

By: Thales Teixeira, Leandro A. Guissoni and Samy Dana

The CEO of OLX Brazil, an online classifieds platform business, is debating among multiple paths to grow sustainably (i.e., profitably) without the need for investor money. The options under consideration are (1) penetration growth by focusing on the core, (2) new... View Details

Keywords: Online Marketplace; Growth; Customer Acquisition; Facebook; Two-sided Network; E-commerce; Classifieds; Naspers; Schibsted; Innovation; Startup; Digital Platforms; Internet and the Web; Growth and Development Strategy; Business Model; Innovation and Invention; Business Startups; Decision Choices and Conditions; Brazil

25 Feb 2015
HBS Seminar

Beril Toktay, Scheller College of Business, Georgia Institute of Technology

February 2003 (Revised June 2003)
Case

Interface's Evergreen Services Agreement

In an attempt to reduce its ecological footprint, Interface Americas, a leading manufacturer of commercial carpet tile, has launched the Evergreen Services Agreement (ESA)--a lease agreement that provides would-be carpet purchasers with comprehensive floor-covering... View Details

Keywords: Business Model; Product; Environmental Sustainability; Innovation and Invention; Leasing; Consumer Products Industry; Houston

September 2013
Case

Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired

By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins

In July 2012, retired United States Army Major General Gale Pollock created Elevivo, a venture that worked on developing a comprehensive disease management software system to support the growing number of visually impaired individuals by providing them with tailored... View Details

Keywords: United States; Health Care; Health Care Education; Insurance Companies; Disease Management; Technology; Military; Leadership Skills; Health; Health Care and Treatment; Education; Insurance; Information Technology; Entrepreneurship; Leadership; Information Technology Industry; Health Industry; United States

30 Jan 2024
Cold Call Podcast

Can Second-Generation Ethanol Production Help Decarbonize the World?

Keywords: Re: Gunnar Trumbull; Energy

April 1995 (Revised June 1996)
Background Note

Note on Building the Self-Sustaining Firm

Describes the strategic and organizational challenges of turning a fledgling enterprise into a self-sustaining business. In contrast to traditional life-cycle models, the note argues that businesses evolve in idiosyncratic ways. Therefore the leaders of young... View Details

Keywords: Business Growth and Maturation; Entrepreneurship; Business Startups; Growth and Development Strategy

20 Jun 2016
Blog Post

Exploring Cleantech at HBS

1.3 billion people around the world lack access to energy, and for everyone else, most of their energy comes from sources that are often unreliable, expensive, and detrimental to the environment. I had worked on sustainable transportation... View Details

December 2011 (Revised June 2015)
Case

Chairman Zhang and Broad Group: Growth Dilemmas

By: Christopher Marquis, Nancy Hua Dai and Juelin Yin

Zhang Yue, founder and chairman of Broad Group, had developed a series of innovative products aimed at solving China's environmental problems. Broad Group's products, services, and management were guided by values that prioritized morals, responsibility, environmental... View Details

Keywords: Growth and Development; Strategy; Environmental Sustainability; China