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  • September 2020
  • Case

True North: Pioneering Analytics, Algorithms and Artificial Intelligence

By: Karim R. Lakhani, Kairavi Dey and Hannah Mayer
True North was a private equity fund that specialized in the growth and buyout of mid-market, India-centric companies. The leadership team initially believed that technology was not core to traditional businesses and steered clear of new age technology-oriented... View Details
Keywords: Artificial Intelligence; Information Technology; Management; Operations; Organizations; Leadership; Innovation and Invention; Business Model; AI and Machine Learning; Computer Industry; Technology Industry
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  • 29 Oct 2008
  • Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

sales depend on two things: the launch of new, higher-priced, higher-featured, often customized products that persuade consumers to trade in their existing appliances before they break down (think cellphones), as well as household penetration of products such as fax... View Details
Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation
  • 17 Jan 2008
  • Research & Ideas

If Marketing Experts Ran Elections

Maybe they have to register in advance, wait in line at the polling station, and use an out-of-date polling machine to do so. The commercial marketplace is much more convenient. Consumers can cast their votes at millions of... View Details
Keywords: by John A. Quelch
  • Web

Technology & Innovation - Faculty & Research

Machine Learning ; Creativity ; Innovation Strategy Citation Read Now Purchase Related De Freitas, Julian, G. Nave, and Stefano Puntoni. "Ideation with Generative AI—In Consumer Research and Beyond." Journal... View Details

    Frank Nagle

    Frank Nagle is an assistant professor in the Strategy Unit at Harvard Business School. Professor Nagle studies how competitors can collaborate on the creation of core technologies, while still competing on the products and services built on top of them - especially... View Details

    • Web

    Entrepreneurship - Faculty & Research

    The Experimentation Machine: Finding Product–Market Fit in the Age of AI By: Jeffrey J. Bussgang 2025 | Book | Faculty Research Leverage AI to be a 10x Founder Today’s most successful founders know that the startups that learn the fastest... View Details
    • Research Summary

    Overview

    By: Kris Johnson Ferreira
    Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the... View Details
    Keywords: E-commerce; Analytics; Revenue Management; Pricing; Assortment Planning; Field Experiments; Operations; Supply Chain; Supply Chain Management; Retail Industry
    • July 2021
    • Article

    Big Data for Social Benefits: Innovation as a Mediator of the Relationship between Big Data and Corporate Social Performance

    By: Goran Calic and Maryam Ghasemaghaei
    Over the last decade, the use big data in firms has seen a rapid increase. Whilst scholars have begun to unpack the relationship between big data utilisation and financial performance, significant uncertainty exists about the ethical uses of this new asset. Whether... View Details
    Keywords: Analytics and Data Science; AI and Machine Learning; Performance Improvement; Organizational Change and Adaptation
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    • 01 Dec 2023
    • News

    Thinking Ahead

    As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
    Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
    • January 2023 (Revised June 2023)
    • Case

    Replika: Embodying AI

    By: Shikhar Ghosh, Shweta Bagai and Marilyn Morgan Westner
    Replika was a virtual AI companion that provided a way for people to process their emotions, build connections in a safe environment, and get through periods of loneliness. The chatbot fulfilled a user's need for a friend, romantic partner, or purely an emotional... View Details
    Keywords: AI; AI and Machine Learning; Applications and Software; Human Needs; California
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    • 17 Jan 2023
    • In Practice

    8 Trends to Watch in 2023

    As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
    Keywords: by Avery Forman
    • Web

    Leadership Initiative - Leadership

    Review Press 2014), co-founder of Paradox Strategies, and co-creator of the Innovation Quotient, re:Route, and re:Mind. Hill co-founded InnovationForce, a SaaS company using AI and machine learning to... View Details
    • 26 Sep 2023
    • Book

    Digital Strategy: A Handbook for Managing a Moving Target

    applications, internet and mobile communications, and AI, especially when tied to machine learning and deep learning. “One of the major effects of big data on businesses is that their dependence on the... View Details
    Keywords: by Dina Gerdeman; Information Technology; Technology
    • 17 Jan 2020
    • In Practice

    6 Traits That Set Top Business Leaders Apart

    World on Fire. Image: Eoneren Related Reading When Your Passion Works Against You What Machine Learning Teaches Us about CEO Leadership Style How Scale Changes a Manager's Responsibilities Related reading... View Details
    Keywords: by Danielle Kost
    • 26 May 2023
    • Blog Post

    Bringing Space Tech Back to Earth

    companies more sustainably manage their water resources. Like all her favorite projects, it has the potential to help people on Earth using technology designed for space. “I’m using my interest in space technology by assessing how satellite imagery could combine with... View Details
    • 2024
    • Working Paper

    The Uneven Impact of Generative AI on Entrepreneurial Performance

    By: Nicholas G. Otis, Rowan Clarke, Solène Delecourt, David Holtz and Rembrand Koning
    Scalable and low-cost AI assistance has the potential to improve firm decision-making and economic performance. However, running a business involves a myriad of open-ended problems, making it difficult to know whether recent AI advances can help business owners make... View Details
    Keywords: AI and Machine Learning; Performance Improvement; Small Business; Decision Choices and Conditions; Kenya
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    • January–February 2020
    • Article

    Competing in the Age of AI

    By: Marco Iansiti and Karim R. Lakhani
    Today’s markets are being reshaped by a new kind of firm—one in which artificial intelligence (AI) runs the show. This cohort includes giants like Google, Facebook, and Alibaba, and growing businesses such as Wayfair and Ocado. Every time we use their services, the... View Details
    Keywords: Artificial Intelligence; Algorithms; Technological Innovation; Business Model; Competition; Competitive Strategy; AI and Machine Learning
    Related
    • November 2024
    • Case

    AlphaGo (A): Birth of a New Intelligence

    By: Shikhar Ghosh and Shweta Bagai
    This case, the first of a three-part series, traces DeepMind's evolution from its 2010 founding through its acquisition by Google in 2014. Often referred to as the "Apollo project" of artificial intelligence, DeepMind used games as a testing ground to develop AI... View Details
    Keywords: AI and Machine Learning; Technology Adoption; Games, Gaming, and Gambling; Technological Innovation; Creativity; Technology Industry; South Korea; China; United States
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    • 01 Nov 1999
    • Research & Ideas

    John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

    described the register for the first time and explained how it would prevent theft and give an accurate account of the day's receipts. The goal of this stage was to schedule a demonstration of the machine in a nearby hotel where the... View Details
    Keywords: by Walter A. Friedman
    • 22 Oct 2019
    • Research & Ideas

    Use Artificial Intelligence to Set Sales Targets That Motivate

    data, the algorithm learns to predict the outcome from the input data. Unsupervised learning. In this case, using unlabeled data, the algorithm learns the inherent structure from the input data. Either View Details
    Keywords: by Michael Blanding