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  • All HBS Web  (1,436)
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    • News  (396)
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  • January 2010 (Revised December 2012)
  • Case

Knight the King: The Founding of Nike

By: Noam Wasserman and Kyle Anderson
It had taken Phil Knight 16 long years to build Nike into the number one athletic-shoe company in the country. When Knight had first conceived of the company for an MBA class project, Adidas had had more than 80% market share, but Knight's marketing approach had... View Details
Keywords: Business Startups; Entrepreneurship; Initial Public Offering; Leadership; Growth and Development Strategy; Marketing Strategy; Competitive Advantage; Apparel and Accessories Industry
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Wasserman, Noam, and Kyle Anderson. "Knight the King: The Founding of Nike." Harvard Business School Case 810-077, January 2010. (Revised December 2012.)
  • June 2024
  • Case

SnapTravel: Betting on 'Super.com'

By: Reza Satchu and Tom Quinn
This case explores SnapTravel, a travel startup offering discounted hotel rooms, and its founders’ desire to pivot to a “super app” that saved customers money across many different purchase types. During the COVID-19 pandemic, Hussein Fazal and Henry Shi saw SnapTravel... View Details
Keywords: Business Growth and Maturation; Business Plan; Business Startups; Change Management; Disruption; Transformation; Volatility; Customer Focus and Relationships; Customer Value and Value Chain; Decisions; Income; Entrepreneurship; Geographic Scope; Cross-Cultural and Cross-Border Issues; Health Pandemics; Surveys; Knowledge Acquisition; Knowledge Use and Leverage; Leading Change; Crisis Management; Goals and Objectives; Risk Management; Consumer Behavior; Game Theory; Risk and Uncertainty; Adaptation; Diversification; Expansion; System Shocks; Accommodations Industry; Technology Industry; Canada; United States; Las Vegas
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Satchu, Reza, and Tom Quinn. "SnapTravel: Betting on 'Super.com'." Harvard Business School Case 824-196, June 2024.
  • 22 Nov 2016
  • First Look

November 22, 2016

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50794 September 2016 Administrative Science Quarterly Whitened Résumés: Race and Self-Presentation in the Labor Market By: Kang, Sonia K., K.A. DeCelles, András Tilcsik, and... View Details
Keywords: Sean Silverthorne
  • December 2023 (Revised February 2024)
  • Case

21Seeds: Taking Shots at Breakout Growth

By: Elie Ofek, Julian De Freitas, Michael Moynihan and Nicole Tempest Keller
21Seeds, a female-founded flavor-infused tequila startup launched in 2019, had made inroads into the alcoholic beverage industry by focusing on an underserved consumer segment in spirits—women, primarily in their 30s and 40s, many of whom were moms—and by following a... View Details
Keywords: Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Brands and Branding; Product Positioning; Distribution Channels; Sales; Food and Beverage Industry
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Ofek, Elie, Julian De Freitas, Michael Moynihan, and Nicole Tempest Keller. "21Seeds: Taking Shots at Breakout Growth." Harvard Business School Case 524-008, December 2023. (Revised February 2024.)
  • 21 Apr 2015
  • First Look

First Look: April 21

to the support of companies, investors, and the initiatives of a number of NGOs, widespread regulatory intervention has yet to materialize. Outside of South Africa, adoption remains voluntary, accomplished via social movement abetted, to varying degrees, by View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 10 Sep 2024
  • Blog Post

Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)

the wider consumer goods industry. I was attracted to product management by the broad range of creative and strategic activities. I felt that product design and pricing were important determinants of success. It was a function that provided the opportunity to be... View Details
Keywords: All Industries
  • 14 Jun 2011
  • First Look

First Look: June 14

Download the paper: http://www.hbs.edu/research/pdf/11-124.pdf First-Party Content, Commitment and Coordination in Two-Sided Markets Authors:Andrei Hagiu and Daniel Spulber Abstract We study the effect of two-sided platforms' ability to... View Details
Keywords: Sean Silverthorne
  • June 2020
  • Supplement

Shellye Archambeau: Becoming a CEO (B)

By: Tsedal Neeley and Briana Richardson
With the economy in a freefall, MetricStream is losing customers, hemorrhaging cash and struggling to make payroll. Several board members are threatening to quit. Others are pressing to sell the company even at dismally low valuations. It’s 2008 and lightning has... View Details
Keywords: Race; Gender; Leadership Style; Risk and Uncertainty; Change; Prejudice and Bias; Decision Making; Personal Development and Career; Technology Industry; California
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Neeley, Tsedal, and Briana Richardson. "Shellye Archambeau: Becoming a CEO (B)." Harvard Business School Supplement 420-073, June 2020.
  • Web

Faculty & Research

functions, transferring high-cost capacity to the largest, most efficient firm—thereby diversifying its production technologies while increasing concentration—can lower prices by prompting the leader to expand output and competitors to aggressively defend View Details
  • September 2020
  • Case

Uber at a Crossroads (2017)

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details
Keywords: Business Startups; Business Model; Customer Satisfaction; Fairness; Values and Beliefs; Price; Profit; Revenue; Investment; Government Legislation; Business History; Compensation and Benefits; Resignation and Termination; Employment; Wages; Lawfulness; Leadership Style; Leading Change; Management Style; Market Entry and Exit; Digital Platforms; Product Design; Organizational Culture; Problems and Challenges; Attitudes; Strategy; Competitive Strategy; Expansion; Transportation Networks; Mobile and Wireless Technology; Valuation; Transportation Industry; Technology Industry; United States
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Casadesus-Masanell, Ramon, and Karen Elterman. "Uber at a Crossroads (2017)." Harvard Business School Case 721-376, September 2020.
  • April – May 2010
  • Article

Banking Deregulations, Financing Constraints and Firm Entry Size

By: William R. Kerr and Ramana Nanda
We examine the effect of US branch banking deregulations on the entry size of new firms using micro-data from the US Census Bureau. We find that the average entry size for startups did not change following the deregulations. However, among firms that survived at least... View Details
Keywords: Business Startups; Financing and Loans; Governing Rules, Regulations, and Reforms; Market Entry and Exit; Banking Industry; United States
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Kerr, William R., and Ramana Nanda. "Banking Deregulations, Financing Constraints and Firm Entry Size." Journal of the European Economic Association 8, nos. 2-3 (April–May 2010): 582–593.
  • Person Page

Videos

By: Tarun Khanna
Business Today, 'Genome Sequencing' & How Biology Is Connected To AI; Explains Tarun Khanna, March 29, 2023  

NASSCOM Product, NPC2022 Tête à... View Details
  • June 2020 (Revised September 2020)
  • Case

Shellye Archambeau: Becoming a CEO (A)

By: Tsedal Neeley and John Masko
With the economy in a freefall, MetricStream is losing customers, hemorrhaging cash and struggling to make payroll. Several board members are threatening to quit. Others are pressing to sell the company even at dismally low valuations. It’s 2008 and lightning has... View Details
Keywords: Leadership; Race; Gender; Leadership Style; Risk and Uncertainty; Change; Prejudice and Bias; Decision Making; Personal Development and Career; Technology Industry; California
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Neeley, Tsedal, and John Masko. "Shellye Archambeau: Becoming a CEO (A)." Harvard Business School Case 420-071, June 2020. (Revised September 2020.)
  • Web

HBS Working Knowledge – Harvard Business School Faculty Research

three working Americans with criminal records from the economy? In a case study, Paul Gompers explores the challenges a social justice startup encounters in helping the formerly incarcerated, as well as lessons for other entrepreneurs. 12... View Details
  • February 2011 (Revised November 2012)
  • Case

Aquion Energy

By: Thomas R. Eisenmann and David Kiron
Leaders at Aquion Energy, a Pittsburgh-based battery start-up, are deciding on a market entry strategy. Should they pursue the large but unproven grid utility market or a smaller, but higher margin market? View Details
Keywords: Business Startups; Production; Business Strategy; Growth and Development Strategy; Innovation Strategy; Disruptive Innovation; Market Entry and Exit; Performance Capacity; Energy Industry
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Eisenmann, Thomas R., and David Kiron. "Aquion Energy." Harvard Business School Case 811-047, February 2011. (Revised November 2012.)
  • August 1997
  • Case

Orbital Sciences Corporation: ORBCOMM

By: Das Narayandas and John A. Quelch
In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details
Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry
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Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997.
  • 28 Apr 2015
  • First Look

First Look: April 28

value" by issuing perpetual preferred stock, dubbed iPrefs. Henry Blodget, CEO of The Business Insider, disagrees saying, "You can't just wave your magic wand and make something of nothing." This short case is designed to support a discussion of... View Details
Keywords: Sean Silverthorne
  • March 2025 (Revised April 2025)
  • Case

Perplexity: Redefining Search

By: Suraj Srinivasan, Michelle Hu, Sriraghav Srinivasan and Radhika Kak
By early 2025, Perplexity had rapidly evolved from a modest startup into a popular "answer engine" valued at $9 billion. The company had boldly positioned itself as the disruptor to Google aiming to redefine search for the AI age. Through novel AI... View Details
Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Internet and the Web; Business Startups; Competitive Strategy; Business Model; Technology Industry; United States
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Srinivasan, Suraj, Michelle Hu, Sriraghav Srinivasan, and Radhika Kak. "Perplexity: Redefining Search." Harvard Business School Case 125-093, March 2025. (Revised April 2025.)
  • July 2020 (Revised January 2021)
  • Case

Pattern Brands

By: Sunil Gupta, Elie Ofek and Julia Kelley
In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and... View Details
Keywords: Direct-to-consumer; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Business Model; Business Startups; Growth and Development Strategy; Demand and Consumers; Business Strategy; Diversification; Competitive Advantage; Consumer Products Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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Gupta, Sunil, Elie Ofek, and Julia Kelley. "Pattern Brands." Harvard Business School Case 521-009, July 2020. (Revised January 2021.)
  • 20 Mar 2000
  • Research & Ideas

Incubators: The New Venture Capitalists?

They're attracting the attention of venture capital firms, who are starting their own "venture catalyst" experiments. They're catching the eye of potential startups, looking for ways to get to market faster and with more value... View Details
Keywords: by Kenneth Liss
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