Filter Results:
(2,276)
Show Results For
- All HBS Web
(2,276)
- People (4)
- News (446)
- Research (1,520)
- Events (12)
- Multimedia (16)
- Faculty Publications (1,067)
Show Results For
- All HBS Web
(2,276)
- People (4)
- News (446)
- Research (1,520)
- Events (12)
- Multimedia (16)
- Faculty Publications (1,067)
- April 1995 (Revised July 1996)
- Case
Microsoft, 1995
By: Tarun Khanna, David B. Yoffie and Israel Yellen Ganot
Explores Microsoft's core desktop computing software business and its newer endeavors in 1995. Designed to explore the sustainability of its phenomenal success, and to examine the logic behind its renewed emphasis on some areas, particularly the home computing software... View Details
Khanna, Tarun, David B. Yoffie, and Israel Yellen Ganot. "Microsoft, 1995." Harvard Business School Case 795-147, April 1995. (Revised July 1996.)
- 09 Feb 2021
- News
Open Source Developers Could be Worth Billions
- December 1994
- Supplement
Anne Livingston and Power Max Systems (C-2): Building Role Credibility
Supplements Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team. View Details
Gentile, Mary C., and Pamela J. Maus. "Anne Livingston and Power Max Systems (C-2): Building Role Credibility." Harvard Business School Supplement 395-071, December 1994.
- 2010
- Book
The Comingled Code: Open Source and Economic Development
By: Josh Lerner and Mark Schankerman
Discussions of the economic impact of open source software often generate more heat than light. Advocates passionately assert the benefits of open source, while critics decry its effects. Missing from the debate is rigorous economic analysis and systematic... View Details
Keywords: Development Economics; Economic Growth; Policy; Government and Politics; Open Source Distribution; Software
Lerner, Josh, and Mark Schankerman. The Comingled Code: Open Source and Economic Development. MIT Press, 2010.
- 09 Mar 2020
- News
Warring Algorithms Could Be Driving Up Consumer Prices
- October 2016 (Revised January 2020)
- Case
All Traffic Solutions
By: Rajiv Lal and Scott F. Johnson
All Traffic Solutions traditionally sold traffic signs that collected vehicle data to cities. In recent years, the firm connected their signs to the internet and began selling software that enabled cities to operate their signs remotely and collect data in a more... View Details
Keywords: IoT; Internet Of Things; Smart Connected Products; All Traffic Solutions; Traffic; Internet and the Web; Information Technology; Digital Platforms; Information Infrastructure; Applications and Software; Transportation; Mobile and Wireless Technology; Manufacturing Industry; Technology Industry; Information Technology Industry; United States
Lal, Rajiv, and Scott F. Johnson. "All Traffic Solutions." Harvard Business School Case 517-011, October 2016. (Revised January 2020.)
- December 1994
- Supplement
Anne Livingston and Power Max Systems (E-2): Livingston Takes Formal Authority
Supplements Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team. View Details
Gentile, Mary C., and Pamela J. Maus. "Anne Livingston and Power Max Systems (E-2): Livingston Takes Formal Authority." Harvard Business School Supplement 395-075, December 1994.
- December 1994
- Supplement
Anne Livingston and Power Max Systems (E-1): Livingston Takes Formal Authority
Supplements Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team. View Details
Gentile, Mary C., and Pamela J. Maus. "Anne Livingston and Power Max Systems (E-1): Livingston Takes Formal Authority." Harvard Business School Supplement 395-074, December 1994.
- December 1994
- Supplement
Anne Livingston and Power Max Systems (B-2): Initial Entry
Supplements Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team. View Details
Gentile, Mary C., and Pamela J. Maus. "Anne Livingston and Power Max Systems (B-2): Initial Entry." Harvard Business School Supplement 395-069, December 1994.
- December 1994
- Supplement
Anne Livingston and Power Max Systems (B-1): Initial Entry
Supplements Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team. View Details
Gentile, Mary C., and Pamela J. Maus. "Anne Livingston and Power Max Systems (B-1): Initial Entry." Harvard Business School Supplement 395-068, December 1994.
- February 2018 (Revised October 2019)
- Case
HubSpot and Motion AI: Chatbot-Enabled CRM
By: Jill Avery and Thomas Steenburgh
HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact... View Details
Keywords: CRM; Sales Management; Customer Service; Artificial Intelligence; B2B Vs. B2C; Business Marketing; SaaS; Marketing; Marketing Strategy; Brands and Branding; Customer Focus and Relationships; Sales; Salesforce Management; Technological Innovation; Applications and Software; Customer Relationship Management; AI and Machine Learning; Technology Industry; Service Industry; United States; North America
Avery, Jill, and Thomas Steenburgh. "HubSpot and Motion AI: Chatbot-Enabled CRM." Harvard Business School Case 518-067, February 2018. (Revised October 2019.)
- September 2005 (Revised May 2006)
- Case
Teradyne Corporation: The Jaguar Project
By: Francesca Gino and Gary P. Pisano
Teradyne, a leading manufacturer of semiconductor test equipment, embarked on a multiyear effort to improve its product development capabilities and to implement more formalized project management approaches. Examines the development of a new-generation tester that... View Details
Keywords: Projects; Management; Product Development; Information Infrastructure; Applications and Software; Groups and Teams; Business or Company Management; Research and Development; Problems and Challenges; Semiconductor Industry; United States
Gino, Francesca, and Gary P. Pisano. "Teradyne Corporation: The Jaguar Project." Harvard Business School Case 606-042, September 2005. (Revised May 2006.)
- 13 Jan 2011
- News
Untangling Code
- September 2001 (Revised April 2002)
- Case
Documentum, Inc
By: Rajiv Lal and Sean Lanagan
Describes Jeff Miller's attempt to implement Geoffrey Moore's crossing the chasm ideas at enterprise software vendor, Documentum. View Details
Lal, Rajiv, and Sean Lanagan. "Documentum, Inc." Harvard Business School Case 502-026, September 2001. (Revised April 2002.)
- July 1997 (Revised February 1998)
- Case
Aladdin Knowledge Systems
By: John A. Quelch
The founder, president, and CEO of a leading software security company has just announced the $5.1 million cash acquisition of a key competitor. As a result, his company becomes the market share leader in Europe and number two in the United States. But now, he and the... View Details
Keywords: Distribution; Marketing; Applications and Software; Globalization; Acquisition; Sales; Information Technology Industry; United States; Europe
Quelch, John A., and Robin Root. "Aladdin Knowledge Systems." Harvard Business School Case 598-018, July 1997. (Revised February 1998.)
- June 2023 (Revised September 2023)
- Simulation
Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)
By: Sunil Gupta, Rajiv Lal and Celine Chammas
Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing.... View Details
- November 2003 (Revised March 2004)
- Case
Marv Tseu at Active Reasoning
By: William A. Sahlman and Christina Darwall
Describes a set of decisions confronting the management team of an early-stage software company. The company has made considerable progress in developing its software but will need additional capital to move forward. Unfortunately, conditions in the capital market are... View Details
Keywords: Applications and Software; Financing and Loans; Capital; Business Startups; Information Technology Industry
Sahlman, William A., and Christina Darwall. "Marv Tseu at Active Reasoning." Harvard Business School Case 804-077, November 2003. (Revised March 2004.)
- July 2004 (Revised September 2004)
- Case
Novell: CEO-led Turnaround and Growth Strategy
By: Richard L. Nolan and Robert D. Austin
Novell CEO Jack Messman tried to return the company to its leadership position in the software industry through a strategy that embraces Linux and other open source software. This case serves as an introduction to open source software and strategies based on open... View Details
Keywords: Organizational Change and Adaptation; Value Creation; Open Source Distribution; Applications and Software; Intellectual Property; Business Strategy; Information Technology Industry
Nolan, Richard L., and Robert D. Austin. "Novell: CEO-led Turnaround and Growth Strategy." Harvard Business School Case 605-004, July 2004. (Revised September 2004.)
The Comingled Code: Open Source and Economic Development
Discussions of the economic impact of open source software often generate more heat than light. Advocates passionately assert the benefits of open source while critics decry its effects. Missing from the debate is rigorous economic analysis and systematic economic... View Details
- 15 Dec 2023
- News