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  • October 2023 (Revised April 2024)
  • Case

FARM Rio: Bringing a Brazilian Fashion Brand to the World

By: Isamar Troncoso and Jill Avery
FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally.... View Details
Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Growth and Development Strategy; Product Positioning; Market Entry and Exit; Distribution Channels; Expansion; Fashion Industry; Brazil; United States; Europe
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  • 22 Jul 2019
  • Book

How to Be a Digital Platform Leader

Lastly, the hardest problem in responding as a conventional firm is trying to build your own platform. To be honest, very few firms have been successful. A lot have tried. It... View Details
Keywords: by Martha Lagace
  • 9 Nov 2021
  • Interview

How to Build Psychological Safety in Your Workplace with The Fearless Organization Author, Amy C. Edmondson

By: Amy C. Edmondson and Dominic Monkhouse
If you want to be better at leading a team. If you want to know how to lead a good decision making process. Or how to engage and inspire people to bring their full self to work, don’t miss Amy Edmondson, Harvard Business School professor and author of The Fearless... View Details
Keywords: Psychological Safety; Organizational Culture; Groups and Teams; Decision Making; Motivation and Incentives
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  • 17 Apr 2022
  • Book

How to Avoid the 'Ethical Slide' That Leads Companies Astray

ethical practice is the best compass, she advises. “The world is changing around businesses,” Nelson says. “There is more pressure to make profits, and at the same time to View Details
Keywords: by Lane Lambert
  • 01 Mar 2023
  • What Do You Think?

How Much Does 'Deep Purpose' Matter to the Bottom Line?

“Hybrid work is here to stay We now communicate differently—and better—in online meetings. We learned how to use these tools more effectively because we had to during the... View Details
Keywords: by James Heskett
  • 08 Sep 2022
  • Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

moment,” he says. “There is no playbook, and the root cause and implications [are] not clear. So, face the crisis, consider worst-case possibilities, and develop a flexible plan to navigate it.” George offers seven practical steps for... View Details
Keywords: by Lane Lambert
  • 21 Apr 2020
  • Research & Ideas

7 Successful Battle Strategies to Beat COVID-19

business applications, aimed at empowering teams to better respond to changing customer and competitive threats, are already au fait with this idea of using military strategy... View Details
Keywords: by Euvin Naidoo
  • August 23, 2018
  • Article

Using a New EHR System to Increase Patient Engagement, Improve Efficiency, and Decrease Cost

By: Katy French, Barbra Bryce Speer, Alexis B. Guzman, Tayab Andrabi, Iris Recinos, Keith A. Shook, James R. Incalcaterra, John C. Frenzel and Thomas W. Feeley
Patients and providers are frustrated with seemingly endless data entry. We used our patients’ vested interest in their own health care by actively engaging them in the entry of their own medical information into the EHR. Prior to the implementation of the new EHR we... View Details
Keywords: Health Care and Treatment; Analytics and Data Science; Performance Efficiency; Cost Management
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  • 06 Dec 2006
  • Op-Ed

India Needs to Encourage Trade with China

procedural roadblocks for the likes of Chinese telecom products maker Huawei Technologies, and why not facilitate Chinese entry into India? It will be a worthy complement to continued dialogue regarding the... View Details
Keywords: by Tarun Khanna
  • 11 Feb 2020
  • Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

in your sales and marketing team, especially if they come from the industry or companies on your target list. Nowadays functional leaders have more power than in the past to decide which software to use, so... View Details
Keywords: by Rocio Wu
  • 01 Jun 2005
  • News

Bringing Hope to a Violent Land

Asalaam alekum (Peace be upon you) is the greeting and farewell heard everywhere in Sudan, even in the teeming refugee camps and villages to which millions of uprooted Sudanese have been chased by fear and death. In these places created... View Details
Keywords: Garry Emmons; UNICEF; nonprofit; Social Assistance; Health, Social Assistance
  • March 2024
  • Article

Differences in Care Team Response to Patient Portal Messages by Patient Race and Ethnicity

By: Mitchell Tang, Rebecca Mishuris, Lily Payvandi and Ariel Dora Stern
Importance: The COVID-19 pandemic was associated with substantial growth in patient portal messaging. Higher message volumes have largely persisted, reflecting a new normal. Prior work has documented lower message use by patients who belong to minoritized racial... View Details
Keywords: Health Pandemics; Technology Adoption; Prejudice and Bias; Equality and Inequality; Communication Technology; Race; Ethnicity; Health Industry
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  • 01 Jun 2025
  • News

Sound Bites: Joy to the World

indications of democracy fraying, increased social isolation, increased loneliness, and reduced sense of purpose, especially among many of our young adults,” he says. “And so the work that we do related to joy directly View Details
  • 21 Apr 2021
  • Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

creates a more genuine style of leadership communication. Interactivity turns that communication into a two-way dialogue, allowing management to respond to workers’ needs... View Details
Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden
  • 12 Oct 1999
  • Research & Ideas

How to Write a Great Business Plan

attractive? Then, in addition to demonstrating an understanding of the context in which their venture will operate, entrepreneurs should make clear how they will respond when that context inevitably changes.... View Details
Keywords: Re: William A. Sahlman
  • 06 Feb 2013
  • What Do You Think?

Is ‘Conscious Capitalism’ an Antidote to Income Inequality?

Summing Up Can "Conscious Capitalism" Become a Viable Antidote to Income Inequality? Conscious capitalism as an antidote to income inequality apparently is an idea that attracts the attention of a diverse... View Details
Keywords: by James Heskett
  • 2016
  • Chapter

Ignore, Avoid, Abandon, and Embrace: What Drives Firm Responses to Environmental Regulation?

By: David F. Drake and Robin L. Just
A regulator's ability to incentivize environmental improvement among firms is vital in achieving long-term sustainability. However, firms can and do respond to environmental regulation in a variety of ways: complying with its intent; avoiding the regulation by... View Details
Keywords: Sustainability; Environmental Operations; Regulation; Cost vs Benefits; For-Profit Firms; Operations; Environmental Sustainability
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  • 11 Nov 2013
  • Research & Ideas

A Smarter Way to Reduce Customer Defections

should consider not only the churn probability of customers, but also how much they spend, the likelihood that they will respond to a retention offer, and the cost of the offer itself. Gupta's predictive... View Details
Keywords: by Dina Gerdeman; Retail; Service
  • March 2015 (Revised December 2015)
  • Case

Coffee Wars in India: Café Coffee Day 2013

By: David B. Yoffie and Rachna Tahilyani
Café Coffee Day (CCD) is the largest coffee retailer in India. In 2012, Starbucks entered the India market. This case explores CCD's competitive advantages, its analysis of Starbuck's entry strategy, and how it might respond to Starbucks' entry. View Details
Keywords: Strategy; Competitor Analysis; Competitive Strategy; India
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  • March 2023
  • Case

Azenta Life Sciences: The Road to Transformation

By: Gary P. Pisano and Catherine Piner
When the Board brought Steve Schwartz in as President of Brooks Automation in 2010, they gave him a clear mission: strengthen the company’s core semiconductor equipment business and find a new industry to enter. Over the course of the next decade, Schwartz and the... View Details
Keywords: Transformation; Business and Shareholder Relations; Market Entry and Exit; Organizational Change and Adaptation; Segmentation; Technology Industry
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