Publications

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

the February Journal of Consumer Research is based on the results of a series of lab and online studies with over 2,000 consumers recruited from national online samples. We tested their response to underdog brand stories. Our studies... View Details

Keywords: by Martha Lagace

October 2019 (Revised August 2020)
Case

The Predictive Index

By: Lynda M. Applegate and James Weber

Mike Zani and Daniel Muzquiz needed to decide next steps to create a new category in the human resources consulting industry and scale their company.
Zani and Muzquiz, serial entrepreneurs, acquired Predictive Index in 2014. Previously, as clients of the... View Details

Keywords: Human Resources; Selection and Staffing; Talent and Talent Management; Recruitment; Corporate Entrepreneurship; Venture Capital; Change Management; Disruptive Innovation; Digital Platforms; Growth and Development Strategy; Consulting Industry; Service Industry; United States

24 Nov 2015
Research & Ideas

Developing Your Next CEO for the Family Business

A good book on CEO succession is The CEO Within by my Harvard Business School colleague Joe Bower. Bower studied how companies perform after hiring a new CEO, noting whether the successor had been recruited from inside or outside the... View Details

Keywords: Re: Andi Wang; Retail; Auto

December 5, 2024
Article

A Consensus Definition of Creativity in Surgery: A Delphi Study Protocol

By: Alex Thabane, Tyler McKechnie, Phillip Staibano, Vikram Arora, Goran Calic, Jason W. Busse, Sameer Parpia and Mohit Bhandari

Introduction
Clear definitions are essential in science, particularly in the study of abstract phenomena like creativity. Due to its inherent complexity and domain-specific nature, the study of creativity has been complicated, as evidenced by the various... View Details

Keywords: Creativity; Health Care and Treatment; Outcome or Result; Measurement and Metrics

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June 2022 (Revised March 2024)
Case

Netflix's Culture: Binge or Cringe?

By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg

In May 2022, streaming entertainment company Netflix lost customers for the first time in more than 10 years. Once a first mover in the streaming landscape, Netflix was facing competition from Amazon Prime Video, Disney+, HBO Max, and others. A key component of... View Details

30 Nov 2016
What Do You Think?

How Do Leaders Manage the Tension Between Pride and Arrogance?

hit to Lululemon’s bottom line was reasonably immediate and significant. It cost the CEO his job. There is a real pay-off from building pride among an organization’s employees. It can result in greater loyalty, higher productivity, and lower View Details

Keywords: by James Heskett

27 Apr 2020
Research & Ideas

How Remote Work Changes What We Think About Onboarding

onboarding strategy and to dedicate twice as much effort and time to executing that strategy as compared to an in-person process. According to our research, when executives are asked to score their companies on the seven steps of the View Details

Keywords: by Boris Groysberg

13 Jan 2021
Research & Ideas

How 'Small C' Change Can Beat Large-Scale Rebuilding

Even as COVID vaccines begin early deployment, pressure on leaders continues to mount to engage in “Big C” change: rapid course corrections through job cuts, recruiting a fresh management team, and redesigning roles and responsibilities... View Details

Keywords: by Boris Groysberg, Sascha L. Schmidt, and Sebastian Flegr; Sports

08 Feb 2010
HBS Case

Looking Behind Google’s Stand in China

anything, as the leading employees of Google China are jumping ship to take jobs with Baidu and other competitors. Google will soon be down to a skeleton shift in China and, if they are permitted to stay, they will have a tough time View Details

Keywords: by Sean Silverthorne; Technology

01 Feb 2021
What Do You Think?

Has the New Economy Finally Arrived?

intentions but more about actions.” Patti Gillenwater suggested that companies should change their hiring policies. In her words, “hiring individuals that have ‘grown up’ in diverse, inclusive environments is spot on. This would mean View Details

Keywords: by James Heskett

30 Mar 2018
What Do You Think?

What Should Mark Zuckerberg Do?

company’s user base, developer incentives, the value of information to advertisers, and the ability of the organization to continue to hold and recruit outstanding talent. The US stock market had already begun to weigh in on the company’s... View Details

Keywords: by James Heskett; Web Services; Information Technology

12 Mar 2014
Lessons from the Classroom

Managing the Family Business: Firing the CEO

good leader and a kind father, he protected the core values of his company and endured serious conflict in his family. The son went on to start another company and did well as an entrepreneur. The father stepped back into the role of CEO. After a couple of years, he... View Details

June 2023 (Revised July 2023)
Case

Social Media Background Screening at Fama Technologies

By: Joseph Pacelli, Jillian Grennan and Alexis Lefort

Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running... View Details

Keywords: Human Resources; Recruitment; Retention; Selection and Staffing; Organizational Culture; Talent and Talent Management; AI and Machine Learning; Social Media; Venture Capital; Entrepreneurship; United States