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- 01 Dec 2016
- News
Alumni Books of 2016
Christensen (MBA 1979, DBA 1992), Taddy Hall, Karen Dillon, and David S. Duncan (HarperBusiness) The long-held maxim that understanding the customer is the crux of innovation is wrong. Customers don't buy products or services; they “hire”... View Details
- 15 Dec 2015
- First Look
December 15, 2015
which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the “disruptive” label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption... View Details
Keywords: Carmen Nobel
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