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  • All HBS Web  (1,288)
    • People  (6)
    • News  (334)
    • Research  (613)
    • Events  (8)
    • Multimedia  (2)
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  • May 1988 (Revised October 1989)
  • Teaching Note

Alloy Rods Corp., Teaching Note

By: Frank V. Cespedes
Teaching Note for (9-586-046). View Details
Keywords: Metals and Minerals; Industrial Products Industry
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Cespedes, Frank V. "Alloy Rods Corp., Teaching Note." Harvard Business School Teaching Note 588-076, May 1988. (Revised October 1989.)
  • February 1963
  • Case

Markham Instrument Co. (A)

By: Jay W. Lorsch
Keywords: Machinery and Machining; Industrial Products Industry
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Lorsch, Jay W. "Markham Instrument Co. (A)." Harvard Business School Case 409-083, February 1963.
  • April 1999 (Revised March 2002)
  • Case

Aluminum Smelting in South Africa: Alusaf's Hillside Project

With prices at all-time lows at the beginning of 1994, South Africa's sole primary aluminum producer--Alusaf--is considering building the world's largest greenfield smelter. Using cost estimates in this case, students can evaluate the relative cost position of this... View Details
Keywords: Metals and Minerals; Analysis; Markets; Profit; Capital; Industrial Products Industry; South Africa
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Corts, Kenneth S. "Aluminum Smelting in South Africa: Alusaf's Hillside Project." Harvard Business School Case 799-130, April 1999. (Revised March 2002.)
  • December 2016 (Revised April 2017)
  • Case

BASF: Co-Creating Innovation (A)

By: V. Kasturi Rangan, Emilie Billaud and Vincent Dessain
In 2016, BASF's chief executive officer and chief technology officer reflected on the co-creation innovation program started almost 18 months ago as part of BASF's 150th anniversary celebration. Five hundred project ideas had been created, of which 100 had already... View Details
Keywords: Sustainability; Knowledge Sharing; Innovation Strategy; Innovation and Management; Chemicals; Environmental Sustainability; Collaborative Innovation and Invention; Consumer Products Industry; Europe
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Rangan, V. Kasturi, Emilie Billaud, and Vincent Dessain. "BASF: Co-Creating Innovation (A)." Harvard Business School Case 517-073, December 2016. (Revised April 2017.)
  • 11 Mar 2013
  • Research & Ideas

Marissa Mayer Should Bridge Distance Gap with Remote Workers

Finnish-American artist and an engineer father, a Midwesterner, and an accomplished engineer in her own right. This personalization alone could help get others past their simplistic thinking about her. And... View Details
Keywords: by Lakshmi Ramarajan; Publishing; Web Services
  • 06 Apr 2016
  • What Do You Think?

As Tim Cook, How Would You Tackle Apple's Next Challenge?

the jobs most central to product security. According to one report, “The leader of the Core OS Security Engineering team, Dallas DeAtley, left the security division last year to work in a different part of... View Details
Keywords: by James Heskett; Computer
  • April 1970 (Revised December 1983)
  • Case

Norton Co. (A)

Introduces the "Norton Plan" designed to halt Norton's declining share of the grinding wheel market. View Details
Keywords: Machinery and Machining; Competitive Strategy; Sales; Industrial Products Industry; Industrial Products Industry
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Corey, E. Raymond, and William E. Matthews. "Norton Co. (A)." Harvard Business School Case 570-001, April 1970. (Revised December 1983.)
  • April 1999 (Revised August 1999)
  • Case

R&B Falcon

R&B Falcon is the world's leading offshore drilling contractor. Amid surging exploration budgets and increasing deepwater drilling activity, the company makes huge investments in several new state-of-the art $300 million ultra-deep-water drilling rigs. As day rates and... View Details
Keywords: Technology; Change Management; Industry Growth; Mining; Product Marketing; Mining Industry
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Corts, Kenneth S. "R&B Falcon." Harvard Business School Case 799-110, April 1999. (Revised August 1999.)
  • 16 May 2012
  • Research & Ideas

Can Decades of Military Overspending be Fixed?

37 states participate in the development and production program. The empty weight of the aircraft is 31,670 pounds and the wing area is 840 square feet. The aircraft has two engines generating 35,000 pounds... View Details
Keywords: by J. Ronald Fox; Service
  • 06 Aug 2018
  • Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

Management Practice in Business Administration at Harvard Business School, who recently published a paper on the topic of technology commoditization in MIT Sloan Management Review. According to Shih, manufacturers are able to duplicate the latest technology used in... View Details
Keywords: by Sean Silverthorne; Manufacturing; Electronics
  • 05 Sep 2006
  • Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

premium? "I think the central question posed by the cases—and we can generalize this more broadly beyond Porsche—is, what difference does location make in a globalized world? Can products just be manufactured anywhere?" One... View Details
Keywords: by Martha Lagace; Auto; Manufacturing
  • 28 Nov 2007
  • Research & Ideas

B2B Branding: Does it Work?

company's stakeholders. Efforts are focused on a single, global corporate brand rather than individual product brands. The payback on marketing expenditures is measured rigorously to the satisfaction of the hard-nosed View Details
Keywords: by John Quelch; Consumer Products
  • 12 Jun 2019
  • Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

that ask in writing. Identify at least one domain area where each investor may serve you best (e.g., I am usually the go-to person for product & engineering or organizational planning for my angel... View Details
Keywords: by Julia Austin
  • 14 Feb 2005
  • Research & Ideas

Desktop Search and Revenue Streams

panelists where search competitors could gain the most distinct advantage. "I think for us at Yahoo right now, we see an opportunity in helping users manage their personal information," said Bradley Horowitz, director of Yahoo's media search. "So our... View Details
Keywords: by Julie Jette
  • 01 May 2000
  • What Do You Think?

Can You Hard-Wire Performance?

success to the success of its engines in delivering valuable up-time to ultimate customers. But it did much more than that. By guaranteeing up-time at a given cost, GE's management created a built-in incentive to improve the View Details
Keywords: by James Heskett
  • 09 Jul 2018
  • Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

way of getting the job done.” Because of that, companies must always overcome customers’ “status quo” bias. That’s especially true, says Cespedes, when a company is introducing not just a new product but an entirely new View Details
Keywords: by Michael Blanding; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 10 Nov 2008
  • What Do You Think?

How Much Can You Ask of Your Customers?

Summing Up Is customer volunteerism combined with "ownership" a double-edged sword? It's seems okay to involve customers in providing ideas for new products and processes. Encourage them to refer new business. But beware the... View Details
Keywords: by Jim Heskett
  • May 1987
  • Supplement

Copeland Corp.: The Focused Factory, Video

By: David A. Garvin
Introduces students to the products, shows the company's focused factories, introduces the principal managers, and describes the process the company went through in executing a major change in manufacturing strategy and philosophy. Can be used independently to... View Details
Keywords: Factories, Labs, and Plants; Change; Machinery and Machining; Product; Production; Strategy
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Garvin, David A. "Copeland Corp.: The Focused Factory, Video." Harvard Business School Video Supplement 887-527, May 1987.
  • 07 Aug 2000
  • Research & Ideas

The Business of Biotech

already have products on the market, as does Amgen, where Gordon M. Binder (MBA '62) served as CEO until his retirement last month (he will continue to serve as chairman through December). Amgen's Epogen (a treatment for anemia in kidney... View Details
Keywords: by Julia Hanna; Biotechnology; Health; Technology
  • 30 May 2019
  • What Do You Think?

Is There a Distinctive West Coast Style of Management?

disrupting one’s own products and services, and operating with a nonhierarchical organization (à la Hamel). Salim presented many examples of exponential organizations under development; nearly all originated on or near the West Coast. The... View Details
Keywords: by James Heskett; Education
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