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  • 2010
  • Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Beauty and Cosmetics Industry; Apparel and Accessories Industry; Auto Industry; Fashion Industry; Food and Beverage Industry
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  • 04 Oct 2011
  • First Look

First Look: October 4

reorganization of the bureaucracy, and (c) an increase in monitoring by both the government and the general public. Correspondingly, we advance managerial implications that stem from these recent changes, illustrated by recent MNC and... View Details
Keywords: Sean Silverthorne
  • 20 Feb 2006
  • Research & Ideas

Are Company Founders Underpaid?

chances that their agents will act in the organization's (or owners') interests, and compensation is one of the levers they can use. Agency theory is an extremely useful lens through which to examine situations where there is a divergence between View Details
Keywords: by Sarah Jane Gilbert; Financial Services; Technology
  • 13 Aug 2008
  • Research & Ideas

The Inner Life of Leaders

To what extent does a leader's inner life affect his or her behavior and actions toward other people? HBS professor emeritus Abraham Zaleznik, skilled in the practice of psychoanalysis and an admirer of the insights of Sigmund Freud, is... View Details
Keywords: by Martha Lagace
  • 20 Aug 2013
  • First Look

First Look: August 20

exclusion restriction separating current and future payoff and (2) a finite horizon model in which there is no forward looking behavior in the last period. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=44102 August 2013... View Details
Keywords: Anna Secino
  • 01 Mar 2007
  • News

The Winning Season

common ground on an issue, and he’s good at understanding what people want out of a transaction,” observes DeWitt. “He has a strong internal compass and a real sense of fairness.” In terms of his managerial style, “He’s not the bombastic,... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Dec 2020
  • News

Tried and Tested

lab and fieldwork. How do you settle on a particular research question to investigate? Katherine Coffman: I’m looking for two things. The most important one is whether it has the potential to really make a difference for outcomes. It has to be a big and View Details
Keywords: Jen McFarland Flint; Scientific Research and Development Services
  • 03 Nov 2015
  • First Look

November 3, 2015

November 2015 Quarterly Journal of Economics Behavioral Hazard in Health Insurance By: Baicker, Katherine, Sendhil Mullainathan, and Joshua Schwartzstein Abstract—A fundamental implication of standard moral hazard models is overuse of... View Details
Keywords: Sean Silverthorne
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

risen to economic and business prominence in many industries. This paper first lays out a simple micro-founded framework that aims to organize academic and managerial thinking about MSPs. It argues that any MSP performs one or both among... View Details
Keywords: Martha Lagace
  • 01 Sep 2012
  • News

Curb Your Smartphone Habit

much bigger, which is the amount of time we are “on”—meaning at work or monitoring work remotely. Workaholics are nothing new in the managerial ranks, but technology has made a 24/7 connection to work the norm for many more people than... View Details
Keywords: Deborah Blagg; smartphones; Colleges, Universities, and Professional Schools; Educational Services; Telecommunications; Information
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

notifications for the specific product before. Moreover, low service providers improve their service. At the same time, there is an increase in opportunistic behavior among top retailers, retailers that... View Details
  • 02 Jan 2012
  • Research & Ideas

Most Popular Articles of 2011

restraints it will face. Better CSR performance is the result of improved stakeholder engagement, which in turn reduces the likelihood of opportunistic behavior and pushes managers to adopt a long-form... View Details
Keywords: by Staff
  • 04 Aug 2009
  • First Look

First Look: August 4

that majority-owned PE-backed firms engage in more book-tax conforming and nonconforming tax planning than other private firms. We attribute these results to the managerial sophistication and resources available to majority-owned... View Details
Keywords: Martha Lagace
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

perspectives can reduce these egocentric (self-centered) judgments such that people claim that it is fair for them to take less; however, the consideration of others' thoughts and perspectives actually increases egoistic (selfish) View Details
Keywords: Sean Silverthorne
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

products, hit products typically constitute the lion's share of their choices. Moreover, reminiscent of the "double jeopardy" concept, consumers of obscure products generally appreciate those products less than the more popular products. I discuss View Details
Keywords: Martha Lagace
  • 31 Jan 2012
  • First Look

First Look: Jan. 31

increased when the rules were introduced. We conclude that managerial fiduciary duties affect equity-bondholder conflicts in a way that is economically important, has impact on ex ante capital structure choices, and affects welfare. Read... View Details
Keywords: Sean Silverthorne & Carmen Nobel
  • 05 Feb 2001
  • Research & Ideas

The Ten Deadly Mistakes of Wanna-Dots

extremely hard to do. Worse yet, it doesn't work. The bulldog doesn't suddenly become beautiful because it was forced to wear lipstick. Nothing else about the bulldog or its behavior has changed. It makes the bulldog angry. And the use of... View Details
Keywords: by Rosabeth Moss Kanter
  • 11 Oct 2016
  • First Look

October 11, 2016

to old ways of doing things, and company performance doesn't improve. To fix these problems, senior executives and their HR departments should change the way they think about learning and development, and because context is crucial, needed fixes in organizational... View Details
Keywords: Sean Silverthorne
  • 11 Aug 2009
  • First Look

First Look: August 11, 2009

delayed price discovery). This isolates a setting wherein observed strategic trading behavior more likely reflects insiders' private information regarding goodwill, as opposed to other (non-goodwill related) economic performance. Overall,... View Details
Keywords: Martha Lagace
  • 04 Dec 2012
  • First Look

First Look: December 4

http://www.innovation-enterprise.com/archives/vol/15/issue/1/article/4941/sustaining-innovation-when-outsourcing-components Ethically Adrift: How Others Pull Our Moral Compass from True North Authors:C. Moore and F. Gino Publication:Research in Organizational View Details
Keywords: Carmen Nobel