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- Faculty Publications (139)
Show Results For
- All HBS Web (464)
- Faculty Publications (139)
- 14 Jun 2004
- Research & Ideas
The Big Money for Big Projects
financing them jointly on a single balance sheet, especially when it is costly to set up project companies? The answer is that the creation of a new project company affects not only the decision to invest but also the subsequent value of the investment. A good example... View Details
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Beauty and Cosmetics Industry; Apparel and Accessories Industry; Auto Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- 01 Sep 2012
- News
Curb Your Smartphone Habit
much bigger, which is the amount of time we are “on”—meaning at work or monitoring work remotely. Workaholics are nothing new in the managerial ranks, but technology has made a 24/7 connection to work the norm for many more people than... View Details
- 26 Feb 2008
- First Look
First Look: February 26, 2008
similar behavior following periods of poor financial performance. In addition to offering promotions more frequently, we find that firms offer deeper price discounts to manage earnings during these periods. Furthermore, our results... View Details
Keywords: Martha Lagace
- 03 Apr 2012
- First Look
First Look: April 3
steps towards investigating this possibility by devising a novel 10-day field experiment to estimate the differences in behavior that are created by sorting workers into their preferred institutional regimes versus having them unsorted.... View Details
Keywords: Carmen Nobel
- 02 Feb 2016
- First Look
February 2, 2016
observers rate those who reveal even questionable behavior more positively (experiments 4A and 4B). The negative impact of hiding holds whether opting not to disclose unflattering (drug use, poor grades, and sexually transmitted diseases)... View Details
Keywords: Sean Silverthorne
- 24 Jun 2014
- First Look
First Look: June 24
a discussion of how principles of behavioral economics can be used to influence behavior, and how an understanding of behavioral economics can inform managerial decisions about... View Details
Keywords: Sean Silverthorne
- 05 Jun 2007
- First Look
First Look: June 5, 2007
to an orthodoxy of capital controls in 1944 and then back again by 1994? How have such standards of appropriate behavior been codified and transmitted internationally? Contrary to conventional accounts, Abdelal argues that neither the... View Details
Keywords: Martha Lagace
- 09 Dec 2014
- First Look
First Look: December 9
behavior that is enacted during interactions and observed by perceivers affects how those perceivers evaluate and respond to the actor, this experiment focused on how a nonverbal behavior that is enacted... View Details
Keywords: Sean Silverthorne
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
restraints it will face. Better CSR performance is the result of improved stakeholder engagement, which in turn reduces the likelihood of opportunistic behavior and pushes managers to adopt a long-form... View Details
Keywords: by Staff
- 13 Apr 2020
- Research & Ideas
Small Businesses Are Worse Off Than We Thought
effects of the economic shutdown and the ways in which small businesses are adjusting both their behaviors and expectations as the situation unfolds, the researchers aim to help shape potential policy responses. THE CORONAVIRUS CRISIS... View Details
- 25 Nov 2013
- Research & Ideas
Hiding From Managers Can Increase Your Productivity
Companies all over the world have striven for transparency in the workplace, literally tearing down walls in an effort to let managers and employees observe each other. Take, for example, one of the 14 key principles of The Toyota Way, Toyota Motor Corp.'s View Details
- 01 Jun 2010
- News
Rethinking the MBA
heights? Datar: There is no question that the need for people with leadership and managerial skills is greater than ever. So on the one hand, demand is terrific. But on the other, we’re seeing all the issues that David talked about plus... View Details
- 15 Jul 2008
- First Look
First Look: July 15, 2008
invested in technology stocks, relative to their style benchmarks, than their older colleagues. Furthermore, young managers, but not old managers, exhibit trend-chasing behavior in their technology stock investments. As a result, young... View Details
Keywords: Martha Lagace
- 20 Feb 2018
- First Look
First Look at New Research and Ideas, February 20, 2018
to raise additional capital. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53962 forthcoming Games and Economic Behavior Strategy-Proofness of Worker-Optimal Matching with Continuously Transferable Utility By:... View Details
Keywords: Sean Silverthorne
- 14 Nov 2006
- First Look
First Look: November 14, 2006
perspectives can reduce these egocentric (self-centered) judgments such that people claim that it is fair for them to take less; however, the consideration of others' thoughts and perspectives actually increases egoistic (selfish) View Details
Keywords: Sean Silverthorne
- 01 Sep 2015
- First Look
First Look -- September 1, 2015
is subject to isomorphic pressures, which cannot be completely explained by industry affiliation or peer group membership. Inter-firm professional network connections, such as board interlocks and compensation consultants, provide means and opportunities to observe and... View Details
Keywords: Sean Silverthorne
- Web
Leading Change and Organizational Renewal | HBS Online
of company culture and how a strong culture can be a competitive advantage—or a disadvantage. Identify the managerial tools you can use to change your organization’s culture. Highlights Defining Culture The LEASH Model Rewards at AGC Show... View Details
- 05 Feb 2001
- Research & Ideas
The Ten Deadly Mistakes of Wanna-Dots
extremely hard to do. Worse yet, it doesn't work. The bulldog doesn't suddenly become beautiful because it was forced to wear lipstick. Nothing else about the bulldog or its behavior has changed. It makes the bulldog angry. And the use of... View Details
Keywords: by Rosabeth Moss Kanter
- 31 Jan 2012
- First Look
First Look: Jan. 31
increased when the rules were introduced. We conclude that managerial fiduciary duties affect equity-bondholder conflicts in a way that is economically important, has impact on ex ante capital structure choices, and affects welfare. Read... View Details
Keywords: Sean Silverthorne & Carmen Nobel