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Publications

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  • All HBS Web  (575)
    • People  (6)
    • News  (121)
    • Research  (268)
    • Multimedia  (1)
  • Faculty Publications  (91)

Show Results For

  • All HBS Web  (575)
    • People  (6)
    • News  (121)
    • Research  (268)
    • Multimedia  (1)
  • Faculty Publications  (91)
← Page 20 of 575 Results →
  • 05 Jun 2015
  • Blog Post

The HBS Investment

what I thought it would be. I had a clear bright line in my mind of what the cost would mean to me: a safety net of insurance in the brand name, potentially a better job in three years after graduation, and this supposed View Details
  • 05 Nov 2013
  • News

Start-Ups Get a Start in New Orleans

of effort on his part. Wilkins moved to the Crescent City four years ago from Boston with his wife, New Orleans native Ginny Wise, and three sons. Prior to his arrival, he had been a brand manager for Proctor & Gamble, a marketing vice... View Details
Keywords: New Orleans; Advertising, Public Relations, and Related Services; Professional Services
  • 26 Jul 2011
  • First Look

First Look: July 26

estimating the impact of changes in supplier performance on customer demand. Using data from Hugo Boss, a manufacturer of branded apparel, we find increases in supplier reliability to be associated with significant increases in orders... View Details
Keywords: Sean Silverthorne
  • 14 Mar 2014
  • Blog Post

Looking to the Next Decade of Change: A Recap of the 10th Annual Retail & Luxury Goods Conference

is luxury?” to practical topics such as “How do you grow retail and brand across geographies and channels?” the responses were diverse and underscored how companies have developed tailored strategies based on their answers to these... View Details
Keywords: Consumer Products / Retail
  • 01 Oct 1999
  • News

Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues

Lane-Merrill (MBA '82), marketing strategist and director of research at ViA Marketing & Design, a strategic brand management company based in Portland. President of the newly reinstated HBS Club of Maine, Lane-Merrill is one of three... View Details
Keywords: Janine Brunell Looker
  • Web

The Art of "Posting" - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details
  • Web

Credential of Digital Innovation and Strategy | HBS Online

digital platforms create and capture value, and discover how to launch, scale, maintain, and compete against platform businesses Engage with a global cohort of like-minded peers and build a network that lasts far beyond the program Who... View Details
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708051 UnME Jeans: Branding in Web 2.0 Harvard Business School Case 509-035 This case introduces emerging Web 2.0 social media in virtual worlds, social... View Details
Keywords: Martha Lagace
  • 24 Sep 2020
  • Blog Post

Introducing the HBS Heartland Club

A first-generation college student, she attended Vanderbilt University where she majored in English Literature before heading down to Miami to work in Global Operations for Restaurant Brands International on the Burger King brand. Before... View Details
  • 03 Jun 2008
  • First Look

First Look: June 3, 2008

$60 million foundation operates through a range of networks, among funders and grantees, to achieve broad impact. Funder networks and foundations that work through a network approach are relatively uncommon... View Details
Keywords: Martha Lagace
  • 01 Mar 2015
  • News

Cracking Conferences

New York’s World Business Forum? Margaret Molloy (MBA 2000), frequent conference-goer and global chief marketing officer and head of business development at Siegel+Gale, a global strategic branding firm, has developed a few go-to... View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services
  • Profile

Minal Mehta

the support of such a strong community. As our base of instructors continues to grow, we are starting to see the network effect of BollyX gaining more brand awareness." What's it like to wear two very... View Details
Keywords: Entrepreneurship; Services
  • Profile

Evelyne White

the model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be critical for local business.... View Details
Keywords: Technology; Services
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

Network Utilization and the Impact of Academic Research in Marketing By: Rosenzweig, Stav, Amir Grinstein, and Elie Ofek Abstract—The forces that drive the impact of academic research articles in the marketing discipline are of great... View Details
Keywords: Sean Silverthorne
  • 11 Dec 2014
  • News

Fashion's Retail Revolution

Mukti Khaire. The fashion retail industry didn’t always understand what a business school grad could bring to a creative business, and MBAs, without a strong network in the sector, didn’t see great opportunities in the industry. One... View Details
Keywords: April White; fashion; Leather and Allied Product Manufacturing; Manufacturing; Finance
  • 30 Aug 2011
  • First Look

First Look: August 30

competition with perennial rival P&G increasing its focus on the oral care and emerging markets where Colgate had traditionally been untouchable. To defend its lead Colgate attempted to cover all fronts, leveraging brand equity,... View Details
Keywords: Sean Silverthorne
  • 23 Jul 2012
  • Research & Ideas

Book Excerpt: ‘Talk, Inc.’

or as trained brand ambassadors. By empowering employees to communicate in that way, leaders relinquish much of the control that they formerly exerted over organizational messaging. But they gain a great deal in return. Through... View Details
Keywords: Re: Boris Groysberg
  • 20 Dec 2022
  • Blog Post

7 Resolutions for Recruiting in the New Year

process impacts brand reputation and gives potential applicants a window into company culture.5. Resolve to Train Your TrainersMake it a priority to hold trainings for your current hiring managers, not just new employees. A commitment to... View Details
Keywords: All Industries
  • 27 Jul 2023
  • Blog Post

Buy Big, Sell Small

brands and SKUs,” she says. Shruti, who graduated at the top of her class at the Indian Institute of Technology and had experience in consulting and impact investing, came to HBS to gain the skills to launch an India-based impact... View Details
  • Web

Souvenirs & Novelties - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details
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