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  • 23 Mar 2010
  • First Look

First Look: March 23

incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider changes in its... View Details
Keywords: Martha Lagace
  • 25 Feb 2014
  • First Look

First Look: February 25

When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV View Details
Keywords: Sean Silverthorne
  • 05 Oct 2009
  • Research & Ideas

The Vanguard Corporation

customers even though they screened out clients with environmentaly shaky projects. So despite having stringent standards for potential borrowers to meet, and stringent standards for employees, Banco Real has flourished. Its competitors are now adopting that strategy... View Details
Keywords: by Sean Silverthorne
  • 11 Jan 2011
  • First Look

First Look: Jan. 11

the recipient would accept a low price in exchange for a side payment and selected larger numbers as their best guess of the likely proportion of recipients acting "unfairly." The results favor the hypothesis that people avoid... View Details
Keywords: Sean Silverthorne
  • 02 Feb 2004
  • Research & Ideas

Where Does Apple Go From Here?

licenses to small number of players, then they will still run the risk that they will continually get downward pressure on price by competitors like Dell, and greater availability of options by customers using Microsoft software. It's... View Details
Keywords: by Sean Silverthorne
  • 14 Jun 2004
  • Research & Ideas

The Big Money for Big Projects

has been about half as severe as in these other financing vehicles and transactions. The strong long-term demand stems from three underlying trends. First, globalization is increasing the minimum efficient scale for many industries,... View Details
Keywords: by Ann Cullen; Financial Services
  • 18 Aug 2009
  • First Look

First Look: August 18

these two relationships may operate in a circular fashion. Second, we consider whether advertising these benefits of charitable giving—asking people to give in order to be happy—may have the perverse consequence of decreasing charitable... View Details
Keywords: Martha Lagace
  • 13 Oct 2015
  • Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

hesitation to treat companies in an unequal fashion. In the cell phone market, the Turkish government sets both minimum and maximum prices. And the prices set for Turkcell are different than those for... View Details
Keywords: by Sean Silverthorne
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

distributors, although important and useful for a certain portfolio of products, are no longer appropriate for a different subset. How can you overcome resistance from a powerful channel partner, such as a brand-name manufacturer or a strong intermediary, over issues... View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • 26 Oct 2010
  • First Look

First Look: October 26, 2010

11 million in interior China. The case covers Hang Lung Properties' due diligence and thought process with respect to anticipated rental income, construction costs, and land costs. The auction includes many other well-capitalized firms and the View Details
Keywords: Sean Silverthorne
  • 08 May 2007
  • First Look

First Look: May 8, 2007

Z. Ahmed, and Charles Cohen Abstract We use yearly variations in the price of oil to construct a powerful new instrument to test the impact of an important but often-overlooked foreign aid channel: money given by wealthy OPEC nations to... View Details
Keywords: Martha Lagace
  • 13 Sep 2011
  • First Look

First Look: September 13

and Competitive Imitation: The Case of Sponsor-Based Business Models Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting View Details
Keywords: Sean Silverthorne
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

as reflected in price to book valuation multiples, whereas the adoption of common sustainability practices is reliably correlated only with expectations of future performance. Overall, we provide evidence about the role of sustainability... View Details
Keywords: Dina Gerdeman
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York one week later. Only four months earlier, CBS Corp. and Time... View Details
Keywords: Martha Lagace
  • November 2017
  • Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Value Creation; Emerging Markets; Product Development; Segmentation; Business Units; Communication; Profit; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)
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