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- All HBS Web
(1,289)
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- News (112)
- Research (1,095)
- Events (5)
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- Faculty Publications (711)
- January 1991
- Case
Volkswagen of America: Audi 5000 (A)
Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details
Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
by radio stations improves their capability to respond to entry by TV stations. Our research builds on and extends literatures on platforms and learning-by-doing View Details
Keywords: Sean Silverthorne
- March 1980 (Revised February 1987)
- Case
Sweco, Inc. (A)
By: Michael E. Porter and George S. Yip
Describes Sweco's decision about whether to enter the mud-processing equipment industry (used in oil well drilling). This is an internal entry decision, and the case describes Sweco's existing businesses as well as the mud-processing industry and competitors. The case... View Details
Keywords: Cost vs Benefits; Decisions; Forecasting and Prediction; Cost; Analytics and Data Science; Market Entry and Exit; Competition
Porter, Michael E., and George S. Yip. "Sweco, Inc. (A)." Harvard Business School Case 380-167, March 1980. (Revised February 1987.)
- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
Point’s market opportunity and growth rate but can be seen as a change in their growth strategy. The founder needs to decide his strategy for his next board meeting. Should he focus on past performance? Or... View Details
Keywords: Sean Silverthorne
- February 2009 (Revised October 2012)
- Case
Tata Motors in Singur: Public Purpose and Private Property (B)
By: Laura Alfaro, Lakshmi Iyer and Namrata Arora
In October 2008, Tata Motors canceled their car manufacturing plant in West Bengal state, in the face of widespread farmer protests over land acquisition issues. This meant abandoning a project in which the company had invested $300 million and delaying the launch of... View Details
Keywords: Business Exit or Shutdown; Rights; Emerging Markets; Property; Business and Government Relations; Conflict and Resolution; Auto Industry; Manufacturing Industry; West Bengal
Alfaro, Laura, Lakshmi Iyer, and Namrata Arora. "Tata Motors in Singur: Public Purpose and Private Property (B)." Harvard Business School Case 709-029, February 2009. (Revised October 2012.)
- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
After Donald Trump won the US presidency in 2016, many Americans who hadn’t voted for him wondered: What exactly motivated so many other voters to choose him? It was a question right in the research wheelhouse of Harvard Business School Assistant Professor Kate Barasz,... View Details
Keywords: by Dina Gerdeman
- 16 Aug 2024
- In Practice
Election 2024: What's at Stake for Business and the Workplace?
market conditions—accepting more immigrants when labor markets are tighter and in sectors where labor demand is higher, and protecting US workers... View Details
Keywords: by Rachel Layne
- Article
Spatial Determinants of Entrepreneurship in India
By: Ejaz Ghani, William R. Kerr and Stephen O'Connell
We analyze the spatial determinants of entrepreneurship in India in the manufacturing and services sectors. Among general district traits, quality of physical infrastructure and workforce education are the strongest predictors of entry, with labor laws and household... View Details
Keywords: Agglomeration; Development; Entrepreneurship; Manufacturing Industry; Service Industry; India; South Asia
Ghani, Ejaz, William R. Kerr, and Stephen O'Connell. "Spatial Determinants of Entrepreneurship in India." Special Issue on Entrepreneurship in a Regional Context. Regional Studies 48, no. 6 (2014): 1071–1089.
- Web
Challenges and Opportunities in the Restaurant Industry - Course Catalog
In addition, how founders consider a partial or complete exit and the criteria they established for a possible sale, as well as how the markets evaluate a public restaurant... View Details
- January 2010 (Revised April 2010)
- Case
Google in China (A)
By: John A. Quelch
In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government? View Details
Keywords: Crisis Management; Market Entry and Exit; Business and Government Relations; Internet and the Web; Information Technology Industry; China
Quelch, John A., and Katherine Jocz. "Google in China (A)." Harvard Business School Case 510-071, January 2010. (Revised April 2010.)
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca... View Details
Keywords: Sean Silverthorne
- March 2011 (Revised February 2014)
- Case
Cree, Inc.: Which Bright Future?
By: David J. Collis, Mary Furey and Matthew Shaffer
After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to... View Details
Keywords: Cree; LEDs; Lighting Market; Clean Tech; Energy Policy; Semiconductors; North Carolina; Business Growth and Maturation; Forecasting and Prediction; Innovation and Management; Decision Choices and Conditions; Market Entry and Exit; Competitive Strategy; Corporate Strategy; Technology Adoption; Electronics Industry; Green Technology Industry; Manufacturing Industry; United States; North Carolina; Raleigh
Collis, David J., Mary Furey, and Matthew Shaffer. "Cree, Inc.: Which Bright Future?" Harvard Business School Case 711-457, March 2011. (Revised February 2014.)
- 2011
- Working Paper
Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models
By: Ramon Casadesus-Masanell and Feng Zhu
We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the... View Details
Keywords: Business Model; Innovation and Invention; Market Entry and Exit; Competitive Strategy; Competitive Advantage; Value
Casadesus-Masanell, Ramon, and Feng Zhu. "Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models." Harvard Business School Working Paper, No. 11-003, July 2010. (Revised September 2011.)
- November 1991 (Revised October 1995)
- Case
Calyx & Corolla
By: Walter J. Salmon and David Wylie
Describes a new entry into the $8 billion flower industry in the United States. Combining the use of overnight air freight (Federal Express), information technology, an 800 number, and a catalog, Calyx & Corolla was changing the way flowers had traditionally been... View Details
Keywords: Market Entry and Exit; Transformation; Distribution Channels; Business Startups; Problems and Challenges; Agriculture and Agribusiness Industry; United States
Salmon, Walter J., and David Wylie. "Calyx & Corolla." Harvard Business School Case 592-035, November 1991. (Revised October 1995.)
- 18 Apr 2018
- First Look
First Look at New Research and Ideas, April 18, 2018
counterparts. The empirical evidence presented in the chapter demonstrates that diversified business groups can add value in mature markets such as Britain. Even the much-criticized conglomerates of the 1970s-1990s were quite successful... View Details
Keywords: Sean Silverthorne
- September 2019
- Case
Bill & Melinda Gates Foundation: Shaping the Vaccine Manufacturing Ecosystem
By: Willy C. Shih
Vaccines for children has been a long-standing focus for the Bill & Melinda Gates Foundation, and its critical role in public health made its production an important economic and political issue. This case describes the Foundation's investment in a breakthrough vaccine... View Details
Keywords: Vaccine; Production; Supply Chain; Product; Biotechnology Industry; Pharmaceutical Industry; Manufacturing Industry; Belgium
Shih, Willy C. "Bill & Melinda Gates Foundation: Shaping the Vaccine Manufacturing Ecosystem." Harvard Business School Case 620-021, September 2019.
- August 2012
- Case
Messer Griesheim (A) (Abridged)
By: Josh Lerner, Eva Lutz and Kerry Herman
In 2001, Allianz Capital Partners and Goldman Sachs acquired a majority stake in Messer Griesheim, a European industrial gas concern held by Hoechst. The dealmakers faced several challenges, including delicate corporate governance issues due to partial family... View Details
Lerner, Josh, Eva Lutz, and Kerry Herman. "Messer Griesheim (A) (Abridged)." Harvard Business School Case 813-018, August 2012.
- October 2023 (Revised November 2023)
- Case
Recycle & Re-Match: The Future of Soccer Turfs
By: George Serafeim, Lena Duchene and Carlota Moniz
By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,... View Details
Keywords: Carbon Emissions; Carbon Abatement; Sustainability; Recycling; Waste Management; Technology; Entrepreneurial Management; Business Growth and Maturation; Business Model; Decisions; Energy Conservation; Investment Return; Profit; Technological Innovation; Patents; Growth and Development Strategy; Market Entry and Exit; Digital Platforms; Wastes and Waste Processing; Business Strategy; Competition; Expansion; Technology Adoption; Sports; Environmental Sustainability; Entrepreneurship; Green Technology Industry; Service Industry; Manufacturing Industry; Rubber Industry; Sports Industry; Denmark; Netherlands; France; United States; Pennsylvania; Europe
Serafeim, George, Lena Duchene, and Carlota Moniz. "Recycle & Re-Match: The Future of Soccer Turfs." Harvard Business School Case 124-032, October 2023. (Revised November 2023.)
- 01 Jun 1997
- News
Competition and Strategy Unit at HBS Sets Pace In Its Field
challenges traditional views about the source of Japan's competitive success. Professor Pankaj Ghemawat, head of the unit's required course, Competition and Strategy, focuses on strategic commitments - decisions that involve significant... View Details
Keywords: Susan Young
- January 1974 (Revised October 1975)
- Case
MRC, Inc. (B)
MRC, Inc. faces a decision regarding entry into the production of polyester fiber in competition with much larger firms. An updated version of an earlier case by J.H. McArthur. View Details
Moore, Ronald W. "MRC, Inc. (B)." Harvard Business School Case 274-135, January 1974. (Revised October 1975.)