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Show Results For
- All HBS Web
(6,820)
- People (36)
- News (2,479)
- Research (2,836)
- Events (17)
- Multimedia (63)
- Faculty Publications (1,292)
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- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
earner for him and for YouTube. Jones complained that his freedom of speech was being suppressed. The move was prompted by complaints from the public but also by criticism from YouTube employees. But YouTube continued to feature... View Details
- September 2013
- Case
Vogue: Defining the Culture of Fashion
By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou
In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the... View Details
Keywords: Creative Industries; Fashion; Publishing; Digital Technology; Entertainment; Product Portfolio Management; Magazines; Journals and Magazines; Internet and the Web; Change Management; Resource Allocation; Creativity; Media; Advertising; Fashion Industry; Publishing Industry; Media and Broadcasting Industry
Elberse, Anita, Joseph Ferrer, Elizabeth Gough, and Victoria Katsarou. "Vogue: Defining the Culture of Fashion." Harvard Business School Case 514-036, September 2013.
- 2013
- Chapter
The Design of Online Advertising Markets
By: Benjamin Edelman
Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of sales that... View Details
Keywords: Misleading and Fraudulent Advertising; Online Advertising; Price; Market Design; Measurement and Metrics; Sales; Motivation and Incentives; Internet and the Web
Edelman, Benjamin. "The Design of Online Advertising Markets." Chap. 15 in The Handbook of Market Design, edited by Nir Vulkan, Alvin E. Roth, and Zvika Neeman. Oxford University Press, 2013.
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- 2016
- Working Paper
The Empirical Economics of Online Attention
By: Andre Boik, Shane Greenstein and Jeffrey Prince
In several markets, firms compete not for consumer expenditure but instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household... View Details
Keywords: Internet and the Web; Competition; Behavior; Resource Allocation; Household; Cognition and Thinking
Boik, Andre, Shane Greenstein, and Jeffrey Prince. "The Empirical Economics of Online Attention." NBER Working Paper Series, No. 22427, July 2016.
- January 2002 (Revised June 2002)
- Background Note
The Rise and Decline of e-Consulting
By: Ashish Nanda and M. Julia Prats
E-consulting began as a specialized consulting service in the late 1990s. In January 2000, more than 100 firms were characterized as e-consultants. By December 2001, more than 50% of these firms had disappeared. This case tracks the rapid rise and sharp decline of... View Details
Nanda, Ashish, and M. Julia Prats. "The Rise and Decline of e-Consulting." Harvard Business School Background Note 902-175, January 2002. (Revised June 2002.)
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
focus, always try to find the "right" answer. Organizations often prefer a "good enough" answer, providing it can be implemented effectively. Future leaders need to better understand the nuances of how to get View Details
- Fall 2021
- Article
Strategy as a Way of Life: Businesses Must Root Strategy in Moral Purpose to Thrive in a Complex, Rapidly Changing World
By: Ikujiro Nonaka and Hirotaka Takeuchi
Doing the ordinary things in life a little bit better every day elevates individuals. All of us gained mother's wisdom by living with her, by watching her from behind her, by being scolded by her, and being told over and over again, to be honest, not to tell a lie or... View Details
Nonaka, Ikujiro, and Hirotaka Takeuchi. "Strategy as a Way of Life: Businesses Must Root Strategy in Moral Purpose to Thrive in a Complex, Rapidly Changing World." MIT Sloan Management Review 63, no. 1 (Fall 2021): 56–63.
- Spring 2024
- Article
The Evolution of Banking in the 21st Century: Evidence and Regulatory Implications
By: Samuel Gregory Hanson, Victoria Ivashina, Laura Nicolae, Jeremy C. Stein, Adi Sunderam and Daniel K. Tarullo
As revealed by the failures of three regional banks in the spring of 2023, bank runs are not a thing of the past. To inform the ongoing discussion of the appropriate regulatory response, we examine trends in the banking industry over the last twenty-five years. On the... View Details
Keywords: Financial Instruments; Financial Crisis; Assets; Governing Rules, Regulations, and Reforms; Financial Condition; Banking Industry
Hanson, Samuel Gregory, Victoria Ivashina, Laura Nicolae, Jeremy C. Stein, Adi Sunderam, and Daniel K. Tarullo. "The Evolution of Banking in the 21st Century: Evidence and Regulatory Implications." Brookings Papers on Economic Activity (Spring 2024): 343–389.
- 10 Jan 2007
- HBS Case
The Challenge of Managing National Security
Cases about extreme circumstances force students to think outside their usual domains. A second possibility is that the DNI becomes a mere figurehead for the intelligence community and a new layer of bureaucracy. That's the last View Details
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
While IT provides "very good, detailed, fact-based data," according to Berg, nothing substitutes for walking the stores to get an intuitive sense of how things are working out. Added conference... View Details
Keywords: by Working Knowledge editors
- July 2012
- Class Lecture
The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work
What really makes people happy, motivated, productive, and creative at work? Professor Amabile's research, based on analyzing nearly 12,000 daily diaries of team members working on collaborative projects, reveals some surprising answers. Inner work life—a person's... View Details
Keywords: Employee Motivation; Fostering Performance; Improving Creativity; The Importance Of Progress; Employee Attitude; Enhancing Work Life; Improving Productivity; Inner Work Life; Motivation and Incentives; Working Conditions; Creativity; Performance Productivity; Attitudes; Employees
Amabile, Teresa M. "The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work." Harvard Business School Class Lecture 813-701, July 2012.
- 27 Feb 2006
- Research & Ideas
When Rights of First Refusal Are a Bad Deal
in your study, agree to these arrangements? A: Contracts are big, complicated things with lots of clauses, some of which get exercised rarely if at all. So it's sometimes hard... View Details
- 14 Sep 2015
- Research & Ideas
Rewriting the Rules of Service Competition
"strategic service vision" companies must adopt. Leading a breakthrough service—one that alters the basis of competition in entire industries—is different. Those that have done it understand things... View Details
- 16 Apr 2012
- Research & Ideas
The Inner Workings of Corporate Headquarters
develop those networks very quickly." The more surprising thing about the data, however, is just how quickly networks changed once someone moved from a corporate staff position to a line position or vice versa. The researchers... View Details
Keywords: by Michael Blanding
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
You've done everything—endured diets, purged your freezer of Ben & Jerry's, and educated yourself on fat, sugar, and calories. Yet, you can't manage to lose weight. What's wrong with you? According to standard economic theory, which... View Details
- 29 May 2013
- Research & Ideas
Faculty Symposium Showcases Breadth of Research
original employment—but that doesn't mean they don't dramatically shake up thousands of lives. "The one thing that's clear is that there's a lot more churn after the private equity guys come in,"... View Details
- 11 Jul 2012
- Research & Ideas
Book Excerpt: ’The Future of Boards’
have been slower to that realization, and tend to view governance as something that the lawyers are driving. And therefore it is something that, at the attitude level, slows things down; it's a cost to the enterprise. It gets in the way... View Details
Keywords: by Jay Lorsch
- 09 Jun 2003
- Research & Ideas
The Benefits of “Not Invented Here”
Put differently, there appear to be fewer economies of scale in R&D than there used to be. The way companies define, measure, and reward excellent research has to change.—Henry Chesbrough So what specific View Details
Keywords: by Sean Silverthorne
- 02 Oct 2000
- Research & Ideas
The Dubious Logic of Global Megamergers
deal that brings some rationality to the valuation of Internet stocks. These are just some generic strategies, of course. Your viability as a nonconsolidator will depend... View Details
Keywords: by Pankaj Ghemawat & Fariborz Ghadar